Meta Business Extension

Help millions of businesses grow and streamline processes by integrating your app with Facebook.

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Enhance your marketing toolkit for Meta Business Extension

Stay up to date with the tips and tools you need to grow your business.

Best Practices FAQ

Learn more about the best practices and frequently asked questions.

Onboarding Deck

Learn how to use business apps to help you create, manage, and grow your business.

GTM Strategy Guide

Learn how to best launch your go-to-market strategy and easily manage your Facebook Pages.

Easily get your customers set up for success

Meta Business Extension allows you to offer an easy to use and code-less setup experience for businesses integrating with your platform. This frees up your time and resources from managing customer support and troubleshooting.

Showcase your app on Business Apps

Showcase your app in Meta Business Suite for businesses to start their Meta Business Extension integration with your platform without leaving Facebook. Business Apps brings third-party tools like yours to millions of businesses across the Facebook family of apps who use Facebook Business Suite.

Help your customers grow and thrive across the Facebook family of apps

Meta Business Extension makes it easy for you to offer your customers a simpler way to integrate with Facebook and Instagram. Businesses can list products and offer service appointments on Facebook and Instagram, find people likely to buy and book, and measure results.

By integrating with Meta Business Extension, you can unlock a broad suite of Facebook business tools for your customers across multiple verticals — experiences such as Facebook Shops, Dynamic Ads, and other business tools available across the Facebook family of apps.

Once you’ve integrated with the platform, your customers can easily set up and manage the Facebook assets for these experiences, including a Facebook product catalog, a Facebook Pixel, a Facebook Page, and an Instagram Profile.

Read developer docs

Why build with Meta Business Extension?

Turn your platform into a one-stop solution

Bring Facebook’s best business tools into your platform for a one-stop shop for customers to grow their business.

Implement a low cost, low maintenance solution

Turn on Facebook business tools for customers with limited upfront investment and light ongoing maintenance.

Grow your customer base

Help businesses increase transactions on your platforms so you can attract and retain customers.

Success Stories


60% more bookings since implementing the Book Now function on Instagram

Square, a Facebook Business partner , helped Nohemi’s Threading Studio add an appointment-booking feature to its Instagram page. By introducing the Square Appointments solution, the personal care company’s customers can now seamlessly schedule a slot with their preferred aesthetician without leaving the app.

Read their full story


“Integrating Square Appointments with my company’s Instagram page has proven very effective and helpful for clients wanting to book appointments. The convenience of having that tool for my clients has helped the business run more smoothly.”

Nohemi M., Founder, Nohemi’s Threading Studio


BigCommerce, a developer partner, helped SpearmintLove build out its online children’s store. Using Facebook Business Extension, SpearmintLOVE connected their website to Facebook to add a pixel and integrate their product catalog. A single campaign achieved 14x return on ad spend and they saw 12x year-over-year growth in revenue.

Read their full story


“Since we have no technical team to help with the challenges of rapidly scaling an ecommerce business, the Facebook pixel implemented on the BigCommerce platform was huge for us; [Facebook Business Extension] makes enterprise tools and results accessible to any business.”

John Lott, CFO, SpearmintLOVE

Existing Meta Business Partner?

Check out the Commerce page and developer documentation for more information.

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