E-commerce

Drive sign-ups and engage people to convert them into shoppers.

We've built many products that are particularly useful for our e-commerce partners to build, grow and monetize their apps. Successful e-commerce app developers are effectively incorporating Facebook Platform products to drive sign-ups, convert users into customers, spread the word, and generate more revenue. Over 85% of the top 100 grossing iOS and Android apps in the US are integrated with Facebook. See below for the most pertinent use cases and products.

What would you like to look at?

Drive sign-ups

Facebook Login

Make it easy for people to sign up and improve conversions using Facebook Login. It's fast, convenient and safe — and provides a means to log in across multiple devices. People logged in via Facebook Login over 10 billion times in 2013.

Facepile

Provide social validation by displaying the Facebook profile photos of people who have connected with your Facebook page or app.

Mobile App Ads for Installs

Drive downloads via Mobile App Ads for Installs. Over 60% of the top grossing apps on Apple App Store and Google Play use Mobile App Ads.

Convert users into customers

Mobile App Ads for Engagement and Conversion

Direct people to a customized location within your app directly from ads to increase engagement on your app. For example, ads can use the "shop now" button to directly send people to a sales page or a cart.

Custom Audiences

Use Custom Audiences to reach specific existing or new users on Facebook with user information you already have. For example, you can dynamically reach people who spent over $50 within your app and show a particular ad catered to them.

Facebook Insights

Optimize your content and engagement methods by analyzing trends about usage and demographics via Facebook Insights. Couple it with App Events (iOS & Android) to deeply understand your users and to measure the performance of your Facebook Mobile App Ads.

Parse Push

Easily set up and send push notifications via Parse Push. Every day, the powerful infrastructure sends out notifications to millions and millions of devices across the world.

Turn customers into evangelists

Share

Give people the ability to share openly via Web, iOS, and Android. Use Custom Stories to customize the stories that are shared by your users. Also, use the Like Button, the quickest way for people to share content with their friends. Together, the Like and Share buttons are viewed over 22 billion times daily across more than 7.5 million websites.

Message Dialog (iOS & Android)

Optimize your content and engagement methods by analyzing trends about usage and demographics via Facebook Insights. Couple it with App Events (iOS & Android) to deeply understand your users and to measure the performance of your Facebook Mobile App Ads.

Make your app's content discoverable

App Links

Give people the ability to deep-link with other apps via App Links. Facebook sends an average of 2.4B referrals from link clicks on newsfeed via the Facebook iOS and Android apps every week.

Quickly build or enhance your app

Parse

Quickly build or enhance existing apps without worrying about backend infrastructure. Instantly add a powerful core, push notifications, and analytics to your app. Parse provides 20GB of file storage, 2TB of data transfer, 1 million unique recipients of push notifications, and analytics all for free.

Success Stories

Eventbrite

Eventbrite has found that the actual ROI of Facebook Share on conference and trade shows in the US is $3.29 in future ticket sales and registrations— and leads to 6 page views per share.

Threadflip

Threadflip, a women's fashion commerce app, has found that Facebook Login users spend twice as much time using the app, have a 30% higher average lifetime value, are 38% more likely to make a purchase in their first week of using the app and 50% more likely to make a repeat purchase in their first month. They are also great evangelists as they perform 3x as many social actions (likes, follows or comments), and are 2x more likely to invite users from their social networks.

Applauze

Applauze, a Parse-powered app to discover and buy event tickets, finds that Facebook Login users spend more per order on average, account for 70% of top 100 spenders, return to the app 20% more often and are 27% more likely to be repeat buyers. See how it has also used mobile app ads to generate a 10X higher click-through rate and a 50% lower cost per install compared to other mobile user acquisition platforms here.

Poshmark

Poshmark, a mobile marketplace that aims to make buying and selling clothes and accessories effortless and social improved its referral rate 10X by using Open Graph integrations. See more details here.

Example App, checklists and best practices

Refer here for an example e-commerce app, Swag Shop, that utilizes many of the popular Facebook Platform products.