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Ads in Related Articles

March 27, 2017ByBen Peskoe

A few weeks ago we shared that we are working with our partners to explore additional ad placements and formats within Instant Articles. As we update these monetization options, we are investing in ad units that are native to both the form and function of the content surrounding them.

We're beginning to test ads in the related articles section at the bottom of Instant Articles. Readers often look for additional content once they reach the end of an article. Stories can be surfaced here either by the publisher or algorithmically by Facebook. Publishers have told us they would like to explore the option of including ads relevant to the reader in this space. We're running this early test to collect signal on the impact this change has on reader behavior and publisher yield in Instant Articles.

Our goal with ads in Instant Articles is to drive revenue for publishers and performance for advertisers while maintaining a great reading experience for people. We look forward to collecting feedback from our test partners to shape the future direction of this feature.