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France Médias Monde Case Study

Will Bleakley
November 21, 2016

France Médias Monde is an international news organization comprised of France 24, Radio French Internationale (RFI) and MCD. Even with its massive global reach, the company was looking to expand, notably within French-speaking countries in Africa where mobile connections often aren't strong enough to load its content. The company turned to Instant Articles to solve this issue and as a result opened up new avenues of growth and monetization.

  • Referral traffic from Instant Articles on the France 24 French language edition took off. Instant Articles accounted for 42% of the publication's 50% lift overall.
  • France 24 Arabic saw more ad revenue in its first month through Instant Articles than it saw in its previous 6 months combined on the mobile web.

Read our case study and find out how publishing Instant Articles in a dozen different languages impacted France Médias Monde's business.

France Médias Monde: Building New Audiences Through Instant Articles

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