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Billy Penn Case Study

Will Bleakley
November 1, 2016

“People with shared local connections are talking to each other through Facebook. News Feed is the ultimate way for our content to get discovered and Instant Articles is the best way to get shared.” — Chris Krewson, Editor of Billy Penn

Billy Penn, a two-year-old digital publisher that produces local news for the Philadelphia area, publishes 100% of its eligible content as Instant Articles. The publisher has seen CPM rates 4x times higher on ads in Instant Articles, a 610% increase in traffic over 6 months and double the number of overall returning visitors.*

Billy Penn was drawn to Instant Articles because it believed the engagement possiblities of the platform could help the site forge a better relationship with the community. Today, more people are talking about its content than ever before.

In our latest case study, we talked to Billy Penn about how Instant Articles has benefitted the company and can be an important tool for other local publishers looking to increase engagement.

Billy Penn: How Instant Articles Benefits Local News

  • Numbers provided by Billy Penn and sourced from Google Analytics, Google DFP and Parse.ly

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