TKM, a digital publisher with teams in Argentina, Brazil, Chile, Colombia, Mexico and the United States, provides breaking news, entertainment stories, long form narratives and videos to its global audience of over 19 million Spanish-speaking millennials in Latin America and the U.S. Around 75% of TKMs audience comes from smartphones, and Facebook is the publisher's primary referrer. So the publisher turned to Instant Articles to expand its audience and improve the user experience.
After publishing 100% of its eligible content as Instant Articles, the site generated 30 million unique page views through the platform in one month. Today, Instant Articles accounts for 40% of the publisher's overall traffic. Check out our case study and discover what methods TKM used to generate these results.