For many local publishers, choosing a digital workflow to deliver content can be overwhelming. How do you best deliver a quality multi-platform storytelling experience without overloading your newsroom resources? That's why, for our latest publisher case study, we talked to Gray Television, owner and operator of more than 50 local television stations across the U.S.
Gray chose Instant Articles because the company wanted to enhance the reader experience and create new revenue streams without changing its current worklow. Instant Articles allowed the company to transform its digital operations across the country quickly and efficiently while letting reporters stay focused on what makes the company great — producing quality local news.
Read our full case study to discover how Gray seamlessly integrated Instant Articles into its newsroom, onboarded more than 50 stations and has seen positive feedback for both traffic and revenue as a result.