Instagram Platform

Business Discovery

Updated: Oct 16, 2025
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You can use the Instagram API with Facebook Login to get basic metadata and metrics about other Instagram professional accounts.

Limitations

Data about age-gated Instagram professional accounts will not be returned.

Endpoints

The API consists of the following endpoints. Refer to the endpoint’s reference documentation for parameter and permission requirements.

Examples

Get Follower & Media Count

This sample query shows how to get the number of followers and number of published media objects on the Blue Bottle Coffee⁠ Instagram professional account. Notice that business discovery queries are performed on the app user’s Instagram professional account ID (in this case, 17841405309211844) with the username of the Instagram professional account that your app user is attempting to get data about (bluebottle in this example).

Sample Request

Formatted for readability.
curl -i -X GET \
 "https://graph.facebook.com/v25.0/17841405309211844 \
  ?fields=business_discovery.username(bluebottle){followers_count,media_count} \
  &access_token=<YOUR_APP_USERS_INSTAGRAM_USER_ACCESS_TOKEN>"

Sample Response

{
  "business_discovery": {
    "followers_count": 267793,
    "media_count": 1205,
    "id": "17841401441775531" // Blue Bottle's Instagram user ID
  },
  "id": "17841405309211844"  // Your app user's Instagram user ID
}

Get Media

Since you can make nested requests by specifying an edge via the fields parameter, you can request the targeted professional account’s media edge to get all of its published media objects.

Sample Request

Formatted for readability.
curl -i -X GET \
 "https://graph.facebook.com/v25.0/17841405309211844 \
  ?fields=business_discovery.username(bluebottle){followers_count,media_count,media} \
  &access_token=<YOUR_APP_USERS_INSTAGRAM_USER_ACCESS_TOKEN>"

Sample Response

{
  "business_discovery": {
    "followers_count": 267793,
    "media_count": 1205,
    "media": {
      "data": [
        {
          "id": "17858843269216389"
        },
        {
          "id": "17894036119131554"
        },
        {
          "id": "17894449363137701"
        },
        {
          "id": "17844278716241265"
        },
        ... // results truncated for brevity
      ],
    "id": "17841401441775531"
  },
  },
  "id": "17841405309211844"
}

Get Basic Metrics on Media

You can use both nested requests and field expansion to get public fields for a Business or Creator Account’s media objects. Note that this does not grant you permission to access media objects directly — performing a GET on any returned IG Media will fail due to insufficient permissions.
For example, here’s how to get the number of comments and likes for each of the media objects published by Blue Bottle Coffee:
Please note that view_count includes both paid and organic metrics

Sample Request

GET graph.facebook.com
  /17841405309211844
    ?fields=business_discovery.username(bluebottle){media{comments_count,like_count,view_count}}

Sample Response

{
  "business_discovery": {
    "media": {
      "data": [
        {
          "comments_count": 50,
          "like_count": 5837,
          "view_count": 7757,
          "id": "17858843269216389"
        },
        {
          "comments_count": 11,
          "like_count": 2997,
          "id": "17894036119131554"
        },
        {
          "comments_count": 28,
          "like_count": 3643,
          "id": "17894449363137701"
        },
        {
          "comments_count": 43,
          "like_count": 4943,
          "id": "17844278716241265"
        },
     ],
   },
   "id": "17841401441775531"
  },
  "id": "17841405976406927"
}