In-App Ads (IAA)

• Ad format: Rewarded ads typically have the highest eCPM, followed by interstitials, then banners.
• Geography: Players in tier 1 markets (US, UK, Western Europe, Australia, Japan) generate significantly higher eCPMs than players in tier 2/3 markets (Southeast Asia, Latin America, Africa).
• Seasonality: eCPMs tend to be higher during Q4 (October-December) due to holiday advertising budgets and lower during Q1 (January-March).
• Player demographics: Factors like age, interests, and purchase history affect how much advertisers are willing to pay.

Daily Ad Revenue = (Impressions / 1,000) x eCPM

(10,000 / 1,000) x $8.00 = $80.00 per day

• Banners provide steady, passive revenue during low-attention moments.
• Interstitials generate meaningful revenue at natural breaks without requiring player opt-in.
• Rewarded ads generate the highest per-impression revenue and the best player experience because players actively choose to watch them.

1. Go to the Monetization Manager⁠ (also accessible from the App Dashboard under Monetization).
2. Select your app or add it if it is not listed.
3. Complete the Audience Network onboarding process, including agreeing to the terms and configuring your payout settings.

1. In Monetization Manager, go to Placements.
2. Click Create Placement.
3. Select the platform (Instant Games).
4. Choose the ad format (Banner, Interstitial, or Rewarded Video).
5. Give the placement a descriptive name (e.g., “Main Menu Banner”, “Level Complete Interstitial”, “Extra Life Rewarded Video”).
6. Configure any format-specific settings.
7. Save the placement and note the Placement ID — you will need this in your SDK integration.

1. Create an ad instance using the placement ID.
2. Preload the ad so it is ready to display immediately when needed.
3. Show the ad when the appropriate moment occurs.
4. Re-preload the next ad for future use.

var adInstance = null;

// Step 1: Create an ad instance
FBInstant.getInterstitialAdAsync('YOUR_PLACEMENT_ID')
  .then(function (interstitial) {
    adInstance = interstitial;
    // Step 2: Preload the ad
    return adInstance.loadAsync();
  })
  .then(function () {
    console.log('Ad preloaded and ready to show.');
  })
  .catch(function (error) {
    console.error('Failed to load ad:', error.code, error.message);
  });

// Step 3: Show the ad when the time is right
function showAd() {
  if (adInstance) {
    adInstance.showAsync()
      .then(function () {
        console.log('Ad shown successfully.');
        // Step 4: Preload the next ad
        preloadNextAd();
      })
      .catch(function (error) {
        console.error('Failed to show ad:', error.code, error.message);
      });
  }
}

• Preload early. Start preloading ads as soon as your game initializes, not when you are ready to show them. Ads take time to load (especially video ads), and you want them ready the instant you need them.
• Preload the next ad immediately after showing one. Once an ad instance has been shown, it cannot be reused. Create and preload a new instance right away.
• Handle preload failures gracefully. If preloading fails (e.g., no fill), retry after a delay. Do not block the player experience.

• Banner Ads — Small, non-intrusive ads for menus and non-gameplay screens.
• Interstitial Ads — Full-screen ads shown at natural transition points.
• Rewarded Ads — Player-opted ads that grant in-game rewards. The highest-earning and most player-friendly format.

• Monetization Best Practices — Strategic guidance on ad placement, frequency, format selection, and combining ads with IAP.
• In-App Purchases — Set up direct purchases alongside ads for a hybrid monetization model.
• SDK Reference — Complete API documentation for all ad-related methods.