Use Case Customization
Updated: Sep 9, 2025
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Select a use case from the left-side menu to learn how to customize that use case.
Available use cases
The following table shows you the available use cases you can add to your app.
Use Case | Description |
|---|---|
Create & manage app ads with Meta Ads Manager | Promote your mobile app and drive installs. Create and manage campaigns that encourage users to download and install your app. Does not include access to Marketing API. |
Advertise on your app with Meta Audience Network | Join Meta Audience Network to monetize your app and grow revenue with ads from Meta advertisers. Get insights using the Reporting API. |
Manage products with Catalog API | Manage catalogs and the products you want to promote across Meta technologies. |
Allow users to transfer their data to other apps | Give users the ability to transfer their information from Meta apps to other services. |
Authenticate and request data from users with Facebook Login | Our most common use case. A secure, fast way for users to log into your app or game and for the app to ask for permissions to access their data to personalize their experience. |
Share or create fundraisers on Facebook and Instagram | Raise money and reach more people with Meta’s Fundraiser API. Create or share existing fundraising campaigns on Facebook and Instagram. |
Launch an Instant Game on Facebook and Messenger | Launch an Instant Game that players can find and play directly in their Feed or messages/conversations, on both desktop and mobile devices. |
Embed Facebook, Instagram and Threads content in other websites | Use the oEmbed API to embed Facebook, Instagram, and Threads content, such as photos and videos, in other websites. |
Manage everything on your Page | Publish content and videos, moderate posts and comments from followers on your Page and get insights on engagement. |
Access the Threads API | Use the Threads API and choose to authenticate users, retrieve user information, post threads, reply to threads, manage reply settings and/or gather insights for a Threads profile you own or manage on behalf of others. |
Join ThreatExchange | Join ThreatExchange to share signals with other members about online threats, including terrorism, malware, CSAM, and other harmful content, to help keep people safe on the internet. |
Measure ad performance data with Marketing API | Maximize ROI with ad performance data to optimize ad budgets, creatives and create custom audiences, connect customers to product catalogs and improve reach. |
Create & manage ads with Marketing API | Create, manage and optimize ad campaigns across Meta technologies. Programmatically extend, stop or update ad campaigns and more. |
Capture & manage ad leads with Marketing API | Give potential customers a quick and safe way to sign up to get info about your business or products. |
Engage with customers on Messenger from Meta | Respond to messages sent to your business’ Facebook Page. You can set up automatic replies or use a human agent to respond. |
Connect with customers through WhatsApp | Start a WhatsApp conversation, send notifications, create ads that click-to-WhatsApp and provide support. Business portfolio required. |
Manage messaging & content on Instagram | Publish posts, share stories, respond to comments, answer direct messages and more with the Instagram API. |