Coupon code templates

Updated: May 28, 2026

Coupon code templates are marketing templates that display a single copy code button. When the app user taps the button, WhatsApp copies the coupon code to the clipboard.

A coupon code template message in WhatsApp with annotations showing the body text, coupon_code, and discount parameters, copy code button, and quick reply button

Limitations

Coupon code templates are currently not supported by the WhatsApp web client.

Copy code button text cannot be customized.

Templates are limited to one copy code button.

To create and send a coupon code template, follow these steps:

Create a coupon code template using the Message Templates API.

Send a coupon code template using the Messages API.

Properties set at creation vs. send

Some properties are defined when you create the template, while others are provided when you send it. Some properties span both steps.

Creation only:

Header text

Body text (with parameter placeholders)

Quick reply button label

Copy code button example code

Send only:

Body parameter values (coupon_code, discount)

Coupon code (copy code button value)

Both creation and send:

Template name, language (referenced at both steps)

Step 1: Create a coupon code template

Use the Message Templates API to create a coupon code template.

Request syntax

curl 'https://graph.facebook.com/<API_VERSION>/<WHATSAPP_BUSINESS_ACCOUNT_ID>/message_templates' \
-H 'Content-Type: application/json' \
-H 'Authorization: Bearer <ACCESS_TOKEN>' \
-d '
{
  "name": "<TEMPLATE_NAME>",
  "language": "<TEMPLATE_LANGUAGE>",
  "category": "MARKETING",
  "parameter_format": "named",
  "components": [
    {
      "type": "HEADER",
      "format": "TEXT",
      "text": "<HEADER_TEXT>"
    },
    {
      "type": "BODY",
      "text": "<BODY_TEXT>",
      "example": {
        "body_text_named_params": [
          {
            "param_name": "<BODY_PARAMETER_NAME>",
            "example": "<BODY_PARAMETER_EXAMPLE_VALUE>"
          }
        ]
      }
    },
    {
      "type": "BUTTONS",
      "buttons": [
        {
          "type": "QUICK_REPLY",
          "text": "<QUICK_REPLY_BUTTON_LABEL_TEXT>"
        },
        {
          "type": "COPY_CODE",
          "example": "<COPY_CODE_BUTTON_EXAMPLE_CODE>"
        }
      ]
    }
  ]
}'

Request parameters

Placeholder	Description	Example Value
`<ACCESS_TOKEN>` String	Required. System token or business token.	`EAAA...`
`<API_VERSION>` String	Optional. Graph API version.	v25.0
`<BODY_PARAMETER_EXAMPLE_VALUE>` String	Required if using a body component string that includes one or more parameters. Example parameter value. You must supply an example for each parameter defined in your body component string.	`WINTER25`
`<BODY_PARAMETER_NAME>` String	Required if using named parameters. Parameter name. Must be a unique string, composed of lowercase characters and underscores.	`coupon_code`
`<BODY_TEXT>` String	Required. Template body text. Variables are supported. Maximum 1024 characters.	`Shop now through the end of December and use the one-time use code {{coupon_code}} to get {{discount}} off of your entire order!`
`<COPY_CODE_BUTTON_EXAMPLE_CODE>` String	Required. String to copy to device clipboard. Maximum 20 characters.	`WINTER25`
`<HEADER_TEXT>` String	Required if using a text header component. Header text. Maximum 60 characters.	`Our Winter Sale is on!`
`<QUICK_REPLY_BUTTON_LABEL_TEXT>` String	Required if using a quick-reply button. Button label text. Maximum 25 characters. Alphanumeric characters only.	`Unsubscribe`
`<TEMPLATE_LANGUAGE>` String	Required. Template language code.	`en_US`
`<TEMPLATE_NAME>` String	Required. Template name. Must be unique, unless existing templates with the same name have a different template language. Maximum 512 characters. Lowercase, alphanumeric characters and underscores only.	`winter_sale_coupon`
`<WHATSAPP_BUSINESS_ACCOUNT_ID>` String	Required. WhatsApp Business account ID.	`102290129340398`

Response syntax

Upon success, the API responds with:

{
  "id": "<TEMPLATE_ID>",
  "status": "<TEMPLATE_STATUS>",
  "category": "<TEMPLATE_CATEGORY>"
}

Response parameters

Placeholder	Description	Example value
`<TEMPLATE_CATEGORY>`	Template category.	`MARKETING`
`<TEMPLATE_ID>`	Template ID.	`1627019861106475`
`<TEMPLATE_STATUS>`	Template status.	`PENDING`

Example request

curl 'https://graph.facebook.com/v25.0/102290129340398/message_templates' \
-H 'Content-Type: application/json' \
-H 'Authorization: Bearer EAAJB...' \
-d '
{
  "name": "winter_sale_coupon",
  "language": "en_US",
  "category": "MARKETING",
  "parameter_format": "named",
  "components": [
    {
      "type": "HEADER",
      "format": "TEXT",
      "text": "Our Winter Sale is on!"
    },
    {
      "type": "BODY",
      "text": "Shop now through the end of December and use the one-time use code {{coupon_code}} to get {{discount}} off of your entire order!",
      "example": {
        "body_text_named_params": [
          {
            "param_name": "coupon_code",
            "example": "WINTER25"
          },
          {
            "param_name": "discount",
            "example": "30%"
          }
        ]
      }
    },
    {
      "type": "BUTTONS",
      "buttons": [
        {
          "type": "QUICK_REPLY",
          "text": "Unsubscribe"
        },
        {
          "type": "COPY_CODE",
          "example": "WINTER25"
        }
      ]
    }
  ]
}'

Example response

{
  "category" : "MARKETING",
  "id" : "1924084211297547",
  "status" : "PENDING"
}

Step 2: Send a coupon code template

Use the Messages API to send an approved coupon template in a template message.