Duplicate a template with a new max price (BETA)

• The source template must be a MARKETING template in APPROVED status.
• Your WhatsApp Business Account must be onboarded to the Marketing Messages API for WhatsApp.
• The number of duplicates allowed per source template is determined by your business’s trust level. See Duplicate caps.

• Cohort-based max price setup. Segment your audience by intent — such as recent buyers, lapsed users, and first-time prospects — and set a different max price for each segment while keeping the message identical. Because the template never changes, price becomes the only variable, so you can set a higher max price for high-value cohorts* and a lower max price for the rest.
  * Some in-demand customers are reached by many businesses, making delivery more competitive and messaging caps more likely to be hit — which leads to more undelivered messages. Setting a higher max price signals your priority to reach the customer and can increase your delivery rate.
• A/B testing max price. Spin up several test arms from a single approved template, each with a different max price, in seconds. Since every arm carries byte-for-byte identical content, any difference in delivery rate, cost per delivery, or downstream conversion is attributable to the max price alone — giving you a clean read on how price moves your results.
• Existing rate card template enablement. Duplicate a template that was created without a max price to produce a max price-enabled copy, without rebuilding it from scratch. This lets you adopt max price for a template that already performs on standard rate card (published rate)⁠ pricing while leaving the original template untouched.

• Marketing templates only. Template duplication supports only templates in the MARKETING category. You can’t duplicate utility or authentication templates.
• Content is cloned from the source. When you provide source_template_id, Meta copies all content components (header, body, footer, and buttons), along with the template’s category and language, from the source template. You don’t send these fields — you send only the overrides.
• The source must be approved. You can only duplicate a template that is in APPROVED status.
• Approval is immediate. Because the content already passed review on the source template, the duplicate is created in APPROVED status without going through review again. It receives the same quality rating treatment as the source.
• Duplicates are traceable. The response includes a source_template_id field that links the duplicate back to the template it was cloned from.
• Duplicates count toward your template limit. Each duplicate counts against your WhatsApp Business Account’s template limit, the same as any other template.

curl 'https://graph.facebook.com/<API_VERSION>/<WHATSAPP_BUSINESS_ACCOUNT_ID>/message_templates' \
  -H 'Authorization: Bearer <ACCESS_TOKEN>' \
  -H 'Content-Type: application/json' \
  -d '{
  "source_template_id": "<SOURCE_TEMPLATE_ID>",
  "name": "<TEMPLATE_NAME>",
  "optimization_spec": {
    "bid_amount": <BID_AMOUNT>,
    "bid_strategy": "LOWEST_COST_WITH_BID_CAP"
  }
}'

curl 'https://graph.facebook.com/v23.0/102290129340398/message_templates' \
  -H 'Authorization: Bearer EAAJB...' \
  -H 'Content-Type: application/json' \
  -d '{
  "source_template_id": "1234567890123456",
  "name": "seasonal_sale_promo_high_intent",
  "optimization_spec": {
    "bid_amount": 87000,
    "bid_strategy": "LOWEST_COST_WITH_BID_CAP"
  }
}'

{
  "id": "1733678867511493",
  "status": "APPROVED",
  "category": "MARKETING",
}

• Content can’t change. You can override only name and optimization_spec. All content components (header, body, footer, and buttons), as well as category and language, are cloned from the source template and can’t be modified.
• Deleting the source removes its duplicates. When you delete a source template, its duplicates are also removed.