WhatsApp Business Platform

View insights and analytics

Updated: Jul 31, 2026
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You can retrieve insights and analytics for templates generated by Direct Send, both via the API and within WhatsApp Manager.

Via the API

The Template Analytics API takes template IDs directly through the template_ids parameter, so you don’t need to convert a template ID to a template name. Pass the template_id of the generated template. See Template analytics.
You can find the template_id in the message-status webhook — see Message success and pricing.

Via WhatsApp Manager

  1. Go to WhatsApp Manager > Manage Templates.
  2. Hover over the generated template, then click View insights.
Note. WhatsApp Manager lists templates by name. If you only have a template_id (for example, from the message-status webhook), use the Message Templates API to resolve it to the template name, then locate that template in the list:
GET /<TEMPLATE_ID>?fields=name
WhatsApp Manager showing the View insights action when hovering over a generated template
Hover over a generated template and select View insights.