Business profiles (business phone numbers) - WhatsApp

Updated: Jun 16, 2026

Copy for LLM

Get your business profile

Use the WhatsApp Business Profile API to get your business phone number’s business profile. WhatsApp users can view your business profile by clicking your business’s name or number in a WhatsApp message thread.

Sample request

curl \
'https://graph.facebook.com/v26.0/1906385232743451/whatsapp_business_profile?fields=about,address,description,email,profile_picture_url,websites,vertical' \
-H 'Authorization: Bearer EAAFl...'

Example response

{
  "data": [{
    "about": "My Butterfly Business sells butterflies",
    "address": "101 Butterfly Ln., Butterfly, Ohio",
    "description": "We sell butterflies.",
    "email": "butterflies@butterflies.com",
    "messaging_product": "whatsapp",
    "profile_picture_url": "2:c2FtcGxl...",
    "websites": [
       "https://www.butterflies.com/",
       "https://www.butterflies.com/amea/"
     ],
    "vertical": "INDUSTRY"
  }]
}

Update business profile

Use the WhatsApp Business Profile API to update your profile. In your request, you can include the parameters listed below.

Parameters

Name	Description
`about` string	Optional. The business’s About text. This text appears in the business’s profile, beneath its profile image, phone number, and contact buttons. String cannot be empty. Strings must be between 1 and 139 characters. Rendered emojis are supported, however, their Unicode values are not. Emoji Unicode values must be Java- or JavaScript-escape encoded. You can include hyperlinks, but they do not render as clickable links. Markdown is not supported.
`address` string	Optional. Address of the business. Character limit 256.
`description` string	Optional. Description of the business. Character limit 512.
`email` string	Optional. The contact email address (in valid email format) of the business. Character limit 128.
`messaging_product`	Required. The messaging service used for the request. Always set it to “whatsapp” if you are using the WhatsApp Business API.
`profile_picture_handle` string	Optional. Handle of the profile picture. You generate this handle when you upload the binary file for the profile picture to Meta using the Resumable Upload API.
`vertical`	Optional. Business category. The vertical value can be either an empty string or one of the accepted values below. These values map to the following strings, which are displayed in the business profile in the WhatsApp client. Supported Values: `ALCOHOL` = Alcoholic Beverages `APPAREL` = Clothing and Apparel `AUTO` = Automotive `BEAUTY` = Beauty, Spa, and Salon `EDU` = Education `ENTERTAIN` = Entertainment `EVENT_PLAN` = Event Planning and Service `FINANCE` = Finance and Banking `GOVT` = Public Service `GROCERY` = Food and Grocery `HEALTH` = Medical and Health `HOTEL` = Hotel and Lodging `NONPROFIT` = Non-profit `ONLINE_GAMBLING` = Online Gambling and Gaming `OTC_DRUGS` = Over-the-Counter Drugs `OTHER` = Other `PHYSICAL_GAMBLING` = Non-Online Gambling and Gaming (E.g. Brick and mortar) `PROF_SERVICES` = Professional Services `RESTAURANT` = Restaurant `RETAIL` = Shopping and Retail `TRAVEL` = Travel and Transportation
`websites` array of strings	Optional. The URLs associated with the business. For instance, a website, Facebook Page, or Instagram. You must include the `http://` or `https://` portion of the URL. There is a maximum of 2 websites with a maximum of 256 characters each.

Sample request

curl -X POST \
  'https://graph.facebook.com/v26.0/1906385232743451/whatsapp_business_profile' \
  -H 'Authorization: Bearer EAAFl...' \
  -H 'Content-Type: application/json' \
  -d '{
    "messaging_product": "whatsapp",
    "about": "ABOUT",
    "address": "ADDRESS",
    "description": "DESCRIPTION",
    "vertical": "INDUSTRY",
    "email": "EMAIL",
    "websites": [
      "https://WEBSITE-1",
      "https://WEBSITE-2"
    ],
    "profile_picture_handle": "HANDLE_OF_PROFILE_PICTURE"

Sample response

{
  "success": true
}

Delete business profile

To delete your business profile, you must delete your phone number.