WhatsApp Business Platform
WhatsApp Business Platform
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Business Profiles

Updated: Nov 4, 2025

Get your business profile

Use the GET /<WHATSAPP_BUSINESS_PHONE_NUMBER_ID>/whatsapp_business_profile endpoint to get your business phone number’s business profile. WhatsApp users can view your business profile by clicking your business’s name or number in a WhatsApp message thread.

Sample request

curl \
'https://graph.facebook.com/v25.0/1906385232743451/whatsapp_business_profile?fields=about,address,description,email,profile_picture_url,websites,vertical' \
-H 'Authorization: Bearer EAAFl...'

Example response

{
  "data": [{
    "about": "My Butterfly Business sells butterflies",
    "address": "101 Butterfly Ln., Butterfly, Ohio",
    "description": "We sell butterflies.",
    "email": "butterflies@butterflies.com",
    "messaging_product": "whatsapp",
    "profile_picture_url": "2:c2FtcGxl...",
    "websites": [
       "https://www.butterflies.com/",
       "https://www.butterflies.com/amea/"
     ],
    "vertical": "INDUSTRY"
  }]
}

Update business profile

To update your profile, make a POST call to /PHONE_NUMBER_ID/whatsapp_business_profile. In your request, you can include the parameters listed below.

Parameters

Name Description
about
string
Optional.
The business’s About text. This text appears in the business’s profile, beneath its profile image, phone number, and contact buttons.
  • String cannot be empty.
  • Strings must be between 1 and 139 characters.
  • Rendered emojis are supported, however, their unicode values are not. Emoji unicode values must be Java- or JavaScript-escape encoded.
  • Hyperlinks can be included but will not render as clickable links.
  • Markdown is not supported.
address
string
Optional.
Address of the business. Character limit 256.
description
string
Optional.
Description of the business. Character limit 512.
email
string
Optional.
The contact email address (in valid email format) of the business. Character limit 128.
messaging_product
Required.
The messaging service used for the request. Always set it to “whatsapp” if you are using the WhatsApp Business API.
profile_picture_handle
string
Optional.
Handle of the profile picture. You generate this handle when you upload the binary file for the profile picture to Meta using the Resumable Upload API.
vertical
Optional.
Business category. This can be either an empty string or one of the accepted values below. These values map to the following strings, which are displayed in the business profile in the WhatsApp client. Supported Values:
  • ALCOHOL = Alcoholic Beverages
  • APPAREL = Clothing and Apparel
  • AUTO = Automotive
  • BEAUTY = Beauty, Spa and Salon
  • EDU = Education
  • ENTERTAIN = Entertainment
  • EVENT_PLAN = Event Planning and Service
  • FINANCE = Finance and Banking
  • GOVT = Public Service
  • GROCERY = Food and Grocery
  • HEALTH = Medical and Health
  • HOTEL = Hotel and Lodging
  • NONPROFIT = Non-profit
  • ONLINE_GAMBLING = Online Gambling & Gaming
  • OTC_DRUGS = Over-the-Counter Drugs
  • OTHER = Other
  • PHYSICAL_GAMBLING = Non-Online Gambling & Gaming (E.g. Brick and mortar)
  • PROF_SERVICES = Professional Services
  • RESTAURANT = Restaurant
  • RETAIL = Shopping and Retail
  • TRAVEL = Travel and Transportation
websites
array of strings
Optional.
The URLs associated with the business. For instance, a website, Facebook Page, or Instagram. You must include the http:// or https:// portion of the URL.
There is a maximum of 2 websites with a maximum of 256 characters each.

Sample request

curl -X POST \
  'https://graph.facebook.com/v25.0/1906385232743451/whatsapp_business_profile' \
  -H 'Authorization: Bearer EAAFl...' \
  -H 'Content-Type: application/json' \
  -d '{
    "messaging_product": "whatsapp",
    "about": "ABOUT",
    "address": "ADDRESS",
    "description": "DESCRIPTION",
    "vertical": "INDUSTRY",
    "email": "EMAIL",
    "websites": [
      "https://WEBSITE-1",
      "https://WEBSITE-2"
    ],
    "profile_picture_handle": "HANDLE_OF_PROFILE_PICTURE"

Sample response

{
  "success": true
}

Delete business profile

To delete your business profile, you must delete your phone number.
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