Button template - Marketing Messages on Messenger

Updated: Oct 23, 2025

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The button template sends a text message with up to three attached buttons. This template is useful for offering the message recipient a button link to your webpage or setup a webhook for automatic replies to users. As of now, available buttons supported by the API include:

web_url
postback

{
  "message_id": "<MESSAGE_ID>",
  "messenger_delivery_data": {
    "subscription_token": "<SUBSCRIPTION_TOKEN>"
  },
  "message": {
    "attachment": {
      "type": "template",
      "payload": {
        "template_type": "button",
        "text": "Welcome!",
        "buttons":[
          {
            "type":"web_url",
            "url":"<BUTTON_URL>",
            "title":"View Website"
          },{
            "type":"postback",
            "title":"Start Chatting",
            "payload":"<PAYLOAD_WEBHOOK>"
          }
        ]
      }
    }
  }
}