Messenger Platform

Sample Messenger Experience with Original Coast Clothing

Updated: Apr 6, 2026
Original Coast Clothing (OCC) is a fictional clothing brand that we created to showcase the key features of the Messenger Platform. This guide shows you how to download the code for this sample app on your local environment or remote server to learn more about the features Messenger has to offer.
In order to showcase the full Messenger experience with multiple entry points, our fictional business has the following features:
Image
View the Messenger Experience with OCC

Platform Features

This sample app leverages the following features:

Deploy this experience on Messenger

By the end of this guide, you’ll have a full Messenger app running on your server, answering messages from your test Page.

Before You Start

You will need:
If you have separate development, staging, and production environments, each environment will need its own Meta App and Facebook Page.

Local Environment Setup

To run the sample app on your local environment you will need NodeJS⁠ 10.x or later.

Step 1. Clone the Sample App Repository

Clone the original-coast-clothing repository on your local machine.
git clone https://github.com/fbsamples/original-coast-clothing.git
cd original-coast-clothing

Step 2. Install the Code Dependencies

yarn install

Step 3. Get an External Address

In order to receive messages, you need to be able to get incoming webhooks from our Servers.
If you need an external address, use ngrok⁠ since it will provide an external https address that will tunnel into your NodeJS app.
Install ngrok
npm install -g ngrok
Request a tunnel to your local server with your preferred port
ngrok http 3000
The screen should show the ngrok status:
Session Status                online
Account                       Redacted (Plan: Free)
Version                       2.3.35
Region                        United States (us)
Web Interface                 http://127.0.0.1:4040
Forwarding                    http://1c3b838deacb.ngrok.io -> http://localhost:3000
Forwarding                    https://1c3b838deacb.ngrok.io -> http://localhost:3000

Connections                   ttl     opn     rt1     rt5     p50     p90
                              0       0       0.00    0.00    0.00    0.00
Take note of the https URL of the external server that is fowarding to your local machine. In the above example, it is https://1c3b838deacb.ngrok.io.

Step 4. Set Webhooks and Messenger Profile

Copy the sample environment template in your app
mv .sample.env .env
Add your environmental values
Edit the .env file to add the values for your Facebook App ID, your Facebook Page ID, your Page access token, and your App Secret. Set the value of VERIFY_TOKEN to a random string. Your app will use it to validate API calls.

Step 5. Run Your App

node app.js
You should now be able to access the application in your browser at http://localhost:3000

Step 6. Configure Your App

Run the following command to configure the webhooks subscription settings for your app and the Page Messenger Profile. Note that you need to use the value for VERIFY_TOKEN added in .env file.
http://localhost:3000/profile?mode=all&verify_token=<VERIFY_TOKEN>

Step 7. Test Your App Setup

Send a message to your Page from Facebook or in Messenger, if your webhook receives an event, you have fully set up your app!

Make a Code Change

Let’s edit the file locales/en_US.json, replacing the message under get_started.welcome and change it from “Hi {{userFirstName}}! Welcome to Original Coast Clothing...” to something else.
Back on the first terminal, every time you change the code, you’ll need to restart the NodeJS server. Let’s stop the server with Ctrl-C and run it again, to reload the new code.
node app.js
Open your Messenger and message your Page the word “Hi”, you should get the new message.

Heroku Setup

A Heroku instance⁠ can be useful to host the production or staging environment for your business app or website.

Step 1. Create a Heroku App

git init
heroku apps:create
# Creating app... done, ⬢ YOUR-APP-NAME
# Created http://YOUR-APP-NAME.herokuapp.com/ | git@heroku.com:YOUR-APP-NAME.git

Step 2. Deploy the Code to Heroku

heroku git:remote -a YOUR-APP-NAME
git push heroku master

Step 3. Set Environment Variables

Find the Config Vars of your app, in the your Heroku app dashboard under Settings. Add the values for your Facebook App ID, your Facebook Page ID, your Page access token, your App Secret, and create a VERIFY_TOKEN.

Step 4. Set webhooks and Messenger Profile

You should now be able to access your app. Use the VERIFY_TOKEN that you created as config vars and call the /profile endpoint.
https://YOUR-APP-NAME.herokuapp.com/profile?mode=all&verify_token=<VERIFY_TOKEN>
Optional The above URL will return the ids of personas uploaded. Since they are held in memory, you need to add those returned IDs as Config Vars, so they can persist after a reload.
heroku config:set PERSONA_BILLING=<PERSONA_ID> -a YOUR-APP-NAME
heroku config:set PERSONA_ORDER=<PERSONA_ID> -a YOUR-APP-NAME
heroku config:set PERSONA_SALES=<PERSONA_ID> -a YOUR-APP-NAME

Step 5. Test Your App

Send a message to your Page from Facebook or in Messenger. If your webhook receives an event, you have fully set up your app!

Troubleshooting

Rerun app locally

After running ngrok, a new external address will be provided. Update the APP_URL address on the .env file, then run the NodeJS server.
node app.js
Update the webhook address on the Facebook App Settings by visiting http://localhost:3000/profile?mode=webhook&verify_token=<VERIFY_TOKEN>

My Page only replies to me, but not someone else

The Facebook app is likely still in Development Mode. You can add someone as a tester of the app, if they accept, the app will be able to message them. Once ready, you may request the pages_messaging permission to be able to reply to anyone.

Learn More