m.me Links

Updated: Mar 23, 2026

This document shows you how to create m.me links for your Messenger experience.

m.me is a URL service provided by Meta that redirects people to a person, page, or conversation in Messenger. You can use them on your website, email newsletters, and more.

How It Works

The format for an m.me link is as follows where PAGE-NAME is the Facebook Page linked to your messaging app.

http://m.me/PAGE-NAME

When a person click an m.me link, they will be redirected to either a new conversation with your business or an exist conversation if the person has messaged your business in the past. A default message will appear in the conversation stating: “You have entered this conversation by following a link. We’ve let PAGE-NAME know you’re here.”

You can add the text parameter to include a customized message as well.

http://m.me/PAGE-NAME?text=Hello%20and%20Welcome

Businesses can share links that redirect to websites or other threads, some of which may include prefilled text.

When a person clicks the Get Started button to start a conversation with your business, a messaging_postbacks webhook notification will be sent to your webhooks server. As part of this webhook notification the postback object will contain a referral object with the ref parameter.

When a person clicks an m.me link and a conversation already exists between your business and the person, the link will take them to the existing conversation. This action will reset the 24-hour standard messaging window, allowing your messaging app to reply to the person and a messaging_referrals webhook notification will be sent to your webhooks server. As part of this webhook notification a ref parameter from the m.me link will be included.

Referral Parameters

Limitation on referral parameters

Referrals on m.me links might not work for some Messenger for Android customers or Pages with georestriction⁠. We do not make guarantees that referrals will always work, and they may be restricted in some instances. However, the m.me link still works to direct customers to send messages. We recommend that you do not use this feature if these limitations impact your business.

An m.me link can contain a ref parameter that, when a person clicks on the link, provides your business with more context about the conversation such as a link on your website versus a link in a store. These types of links can also direct the person to specific content or features available within your Messenger experience.

http://m.me/PAGE-NAME?ref=REF-PARAMETER-INFORMATION

QR Codes

m.me links with ref parameters can be embedded into QR Codes. QR compatible codes can be scanned with a phone’s native camera. When scanned they will open the Messenger app and the message conversation with your business.

QR Code Example

The example QR code has http://m.me/OriginalCoastClothing?ref=summer_coupon encoded that will trigger an example flow about a discount coupon on Messenger.

Webhook Notification

When you receive a webhook notification it will contain information from a person who is starting a conversation with your business or from a person who has an existing conversation with your business.

Start a Conversation

When a person clicks the Get Started button to start a conversation with your business, we will deliver the ref param as part of the messaging_postbacks webhook notification.

{
  "sender":{
    "id":"PSID"
  },
  "recipient":{
    "id":"PAGE-ID"
  },
  "timestamp":1458692752478,
  "postback":{
    "payload":"POSTBACK-PAYLOAD-YOU-CONFIGURED",
    "referral": {
      "ref": "REF-PARAMETER-INFORMATION",
      "source": "SHORTLINK",
      "type": "OPEN_THREAD",
    }
  }
}

Continue in an Existing Conversation

If a conversation already exists between your business and the person who clicked the m.me link, the link the messaging_referrals webhook notification will be sent.

{
  "sender":{
    "id":"PSID"
  },
  "recipient":{
    "id":"PAGE-ID"
  },
  "timestamp":1458692752478,
  "referral": {
    "ref": "REF-PARAMETER-INFORMATION",
    "source": "SHORTLINK",
    "type": "OPEN_THREAD",
  }
}

Before You Start

This guide assumes you have read the Messenger Platform Overview and implemented the needed components for sending and receiving messages and notifications.

You will need:

Advanced Access for the app that is linked to your business’ Facebook Page

A Get Started Button for your Messenger experience for new conversations

The app linked to your business’ Facebook Page must be subscribed to the messaging_postbacks and messaging_referrals webhooks fields

Limitations

Apps with Standard Access can only get information from people who have a developer, tester, or admin role on your messaging app

Marketing Messages Opt In Requests

The m.me/rn URL allows you to create a recurring notification opt in request with an m.me link. The format for an m.me/rn link must include the topic for the recurring notification. You can set the cadence for the recurring notification otherwise it will default to daily.

http://m.me/rn/PAGE-NAME?topic=TOPIC&cadence=MESSAGE-FREQUENCY

Limitations

iOS version 383 is required for m.me/rn links to work properly. The person who clicked on your link will be redirect to your base m.me URL, http://m.me/PAGE-NAME URL

Marketing Messages Example Link

https://m.me/rn/OriginalCoastClothing?topic=weekly%20deals&cadence=weekly

Register Your Topic

Before you can use your m.me/rn URL with a new topic, you must first register the new topic.

If you are using a topic you have used in a previous m.me/rn URL and people have opted in to receive recurring notifications, you do not need to register the topic again.

You can register a new topic by following these steps:

Step 1. Send yourself a recurring notification opt in request with the topic to a person who has a role on your app. We recommend adding the payload to indicate this is to register your topic.

curl -X POST -H "Content-Type: application/json" -d '{
  "recipient":{
    "id":"PSID"
  },
  "message":{
    "attachment":{
      "type":"template",
      "payload":{
         "template_type":"notification_messages",
          "title":"TITLE",
          "payload": "Registering a new topic: TOPIC-NAME",
          "notification_messages_frequency": MESSAGE-FREQUENCY,
      }
    }
  }
}' "https://graph.facebook.com/LATEST-API-VERSION/PAGE-ID/messages?access_token=PAGE-ACCESS-TOKEN"

On success, your app receives the following JSON response:

{
        "recipient": {
          "id":"PSID",
          "message_id":"MESSAGE-ID",
}

Step 2. Make sure to click the opt in button in the conversation. We will send you an optin webhook notification. Your topic is now registered and ready for public use.

A person who clicks on an m.me/rn link with a topic that has not been registered will be redirected to your base recurring notification URL, http://m.me/rn/PAGE-NAME URL.

When registering a topic, if you send yourself an optin request but do not click the opt in button, your topic will not be registered.

Sample Request

Formatted for readability.

curl -X POST "https://graph.facebook.com/LATEST-API-VERSION/PAGE-ID/notification_messages_dev_support
    ?recipient={
        "notification_messages_token": "NOTIFICATION-MESSAGES-TOKEN"
    }
    &developer_action=ENABLE_FOLLOWUP_MESSAGE
    &access_token=PAGE-ACCESS-TOKEN"

On success, your app will receive the following JSON response:

{ "success": true }

`messaging_optins` Webhook Notification

{
  "sender": {
    "id": "PSID",
  },
  "recipient": {
    "id": "PAGE-ID",
  },
  "timestamp": "TIMESTAMP",
  "optin": {
    "type": "notification_messages",
    "title": "TITLE-FOR-NOTIFICATION-MESSAGE",
    "ref": "REF-PARAMETER-INFORMATION",
    "payload": "",
    "source":"SHORTLINK"
    "notification_messages_token": "NOTIFICATION-MESSAGES-TOKEN",
    "notification_messages_topic": "RECURRING-NOTIFICATION-TOPIC",
    "notification_messages_frequency": "MESSAGE-FREQUENCY",
    "notification_messages_timezone": "TIMEZONE-ID",
    "token_expiry_timestamp": "TIMESTAMP",
    "user_token_status": "TOKEN-STATUS"
    }
}

`m.me` Reference

Parameter Name	Descripion
`cadence` enum { `daily`, `monthly`, `weekly` }	The message frequency for the `m.me/rn` link opt-in request. Defaults to `daily`.
`ref` string	Context about the conversation, such as a link on your website versus a link in a store, that is delivered in a `messaging_referrals` webhook notification. This parameter must be URL-encoded when used on m.me links. Length for this value can not exceeed 2,083 characters
`text`string	The customized message sent by you when a person clicks your `m.me` link to enter a conversation.
`topic`string	Required. The topic for the `m.me/rn` link opt in request, such as weekly promotions or upcoming releases. This parameter must be URL-encoded when used on m.me links. Alphanumeric, no special characters, URL encoded.

Next Steps

Send a Reply

Send a Recurring Notification

m.me Links

How It Works

Referral Parameters

QR Codes

QR Code Example

Webhook Notification

Start a Conversation

Continue in an Existing Conversation

Before You Start

Limitations

Marketing Messages Opt In Requests

Limitations

Marketing Messages Example Link

Register Your Topic

Sample Request

messaging_optins Webhook Notification

m.me Reference

Next Steps

See Also

`messaging_optins` Webhook Notification

`m.me` Reference