Audience Network

Add Native Banner Ads to an iOS App

Updated: Jun 30, 2026
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The Audience Network allows you to monetize your iOS apps with Facebook ads. This guide explains how to create an iOS app that shows native banner ads. The Native Banner Ad API allows you to build a customized experience for the ads you show in your app. When using the Native Banner Ad API, instead of receiving an ad ready to be displayed, you will receive a group of ad properties such as a title, an image, a call to action, and you will have to use them to construct a custom UIView where the ad is shown.
Let’s implement the following native banner ad placement. You will create the following views to our native banner ad.

View #1: ad icon image view

View #2: ad choices view

View #3: ad advertiser name label

View #4: ad sponsored label

View #5: ad call to action button

Native banner ad layout with numbered views: ad icon, ad choices, advertiser name, sponsored label, and Install Now call-to-action button

Step 1: Create Native Banner Ad Views in Storyboard

Ensure you have completed the Audience Network Getting Started and iOS Getting Started guides before you proceed.
When designing native ads and banner ads, ensure you have followed iOS layout guideline for optimal user experience.
  1. After you have created a new project from iOS Getting Started guides, open Main.storyboard. Add a UIView element to the main View element and name it to adUIView.
  2. Xcode storyboard editor with a UIView named adUIView added to the main View and selected in the scene hierarchy

  3. In addition, add adIconImageView (FBMediaView), adChoicesView (FBAdChoicesView), adAdvertiserNameLabel (UILabel), adSponsoredLabel (UILabel), adCallToActionButton (UIButton) under adUIView as illustrated in the image below. Xcode storyboard with ad icon, ad choices, advertiser name, sponsored, and call-to-action subviews arranged under adUIView

  4. You may notice that there is a red arrow nearby View Controller Scene. This usually means that there are missing constraints in your layout.
    Xcode outline showing a red arrow next to View Controller Scene indicating missing layout constraints

    You would need to select all the view objects in your scene and click the "resolve layout issue" icon to add missing constraints.

    Xcode resolve layout issue menu with Add Missing Constraints highlighted for selected views

  5. Now that you have created all the UI elements for showing a native banner ad, you will need to reference these UI elements in the ViewController interface. First open the ViewController.m (ViewController.swift if you are a Swift user), then hold down the Control key and drag adUIView inside the ViewController interface object. You can name it as adUIView. After, you will need to do the same thing for adIconImageView , adChoicesView, adAdvertiserNameLabel, adSponsoredLabel, and adCallToActionButton.
    Xcode Control-dragging a storyboard view into the ViewController interface to create an outlet property

  6. Build and run the project. You should see from your device or simulator empty content as follows:
    iPhone simulator showing empty native banner placeholder views with placeholder advertiser name and sponsored labels before an ad loads
Now that you have created all the UI elements to show native banner ads, the next step is to load the native banner ad and bind the contents to the UI elements.

Step 2: Load and Show Native Banner Ad

  1. Now, in your View Controller header file (or Swift file, if you are a Swift user), import FBAudienceNetwork, declare conformance to the FBNativeBannerAdDelegate protocol, and add an instance variable for the ad unit
    import UIKit
    import FBAudienceNetwork
    
    class ViewController: UIViewController, FBNativeBannerAdDelegate {
      private var nativeBannerAd: FBNativeBannerAd?
    }
    

  2. In viewDidLoad method, add the following lines of code to load native ad content
    override func viewDidLoad() {
      super.viewDidLoad()
    
    // Instantiate a native banner ad object.
    // NOTE: the placement ID will eventually identify this as your app. You can ignore it while you are testing
    // and replace it later when you have signed up.
    // While you are using this temporary code you will only get test ads and if you release
    // your code like this to the App Store your users will not receive ads (you will get a 'No Fill' error).
    let nativeBannerAd = FBNativeBannerAd(placementID: "YOUR_PLACEMENT_ID")
    
    // Set a delegate to get notified when the ad was loaded.
    nativeBannerAd.delegate = self
    
      // Initiate a request to load an ad.
      nativeBannerAd.loadAd()
    }
    
    The ID that displays at YOUR_PLACEMENT_ID is a temporary ID for test purposes only.
    If you use this temporary ID in your live code, your users will not receive ads (they will get a No Fill error). You must return here after testing and replace this temporary ID with a live Placement ID.
    To find out how the generate a live Placement ID, refer to Audience Network Setup
  3. The next step is to show ad when content is ready. You would need your View Controller to implement the nativeBannerAdDidLoad method
    func nativeBannerAdDidLoad(_ nativeBannerAd: FBNativeBannerAd) {
    
    if let previousAd = self.nativeBannerAd, previousAd.isAdValid {
      previousAd.unregisterView()
    }
    
    self.nativeBannerAd = nativeBannerAd
    
    adAdvertiserNameLabel.text = nativeBannerAd.advertiserName
    adSponsoredLabel.text = nativeBannerAd.sponsoredTranslation
    
    if let callToAction = nativeBannerAd.callToAction {
      adCallToActionButton.isHidden = false
      adCallToActionButton.setTitle(callToAction, for: .normal)
    } else {
      adCallToActionButton.isHidden = true
    }
    
    // Set native banner ad view tags to declare roles of your views for better analysis in future
    // We will be able to provide you statistics how often these views were clicked by users
    // Views provided by Facebook already have appropriate tag set
    self.adAdvertiserNameLabel.nativeAdViewTag = .title
    self.adCallToActionButton.nativeAdViewTag = .callToAction
    
    // Specify the clickable areas. View you were using to set ad view tags should be clickable.
    let clickableViews: [UIView] = [adCallToActionButton]
    nativeBannerAd.registerView(
      forInteraction: adUIView,
      iconView: adIconImageView,
      viewController: self,
      clickableViews: clickableViews
    )
    
    /*
     // If you don't want to provide native ad view tags you can simply
     // Wire up UIView with the native banner ad; the whole UIView will be clickable.
     nativeBannerAd.registerView(
     forInteraction: adUIView,
     iconView: adIconImageView,
     viewController: self
     )
     */
    
      adChoicesView.corner = .topLeft
      adChoicesView.nativeAd = nativeBannerAd
    }
    
    First, you need to check if there is an existing valid FBNativeBannerAd object. If there is, you will need to unregister it your register the new ad object

    Controlling Clickable Area

    For a better user experience and better results, you should always consider controlling the clickable area of your ad to avoid unintentional clicks. Please refer to Audience Network SDK Policy page for more details about white space unclickable enforcement.
    What registerViewForInteraction mainly does is register what views will be tappable and what the delegate is to notify when a registered view is tapped. In this case, adCallToActionButton will be tappable and when the view is tapped, ViewController will be notified through FBNativeBannerAdDelegate.

  4. Choose your build target to be device and run the above code, you should see something like this:

    iPhone simulator showing a loaded native banner ad with icon, Facebook Advertiser name, Sponsored label, and Install Now button

When running ads in the simulator, change the setting to test mode to view test ads. Please go to How to Use Test Mode for more information.

Step 3: Verify Impression and Click Logging

Optionally, you can add the following functions to handle the cases where the native banner ad is closed or when the user clicks on it:
func nativeBannerAdDidClick(_ nativeBannerAd: FBNativeBannerAd) {
  print("Native banner ad was clicked.")
}

func nativeBannerAdDidFinishHandlingClick(_ nativeBannerAd: FBNativeBannerAd) {
  print("Native banner ad did finish click handling.")
}

func nativeBannerAdWillLogImpression(_ nativeBannerAd: FBNativeBannerAd) {
  print("Native banner ad impression is being captured.")
}

Step 4: How to Debug When Ad Not Shown

Add and implement the following function in your View Controller to handle ad loading failures
func nativeBannerAd(_ nativeBannerAd: FBNativeBannerAd, didFailWithError error: Error) {
  print("Native banner ad failed to load with error: \(error.localizedDescription)")
}

Next steps

  • Once your app has a link on the App Store or Google Play Store, configure Audience Network in Monetization Manager to get ad placement IDs.
  • Follow the guides to implement ad formats in your app.

See also

More Resources

Technical guide to get started with the Audience Network
Audience Network Ads Integration Samples
Audience Network FAQ
A more hands off approach when integrating Native Ads