Unity LevelPlay
Updated: Jun 10, 2026
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This topic explains how to set up the Unity LevelPlay bidding mediation partner for Audience Network.
Before you start
- No approval is required to get started with bidding. Learn how to get access to Unity LevelPlay or Meta Audience Network bidding.
- Audience Network SDK requirements: 6.21.0 or later (Android | iOS)
- LevelPlay SDK requirements: 6.11.0 and above. For best performance, update to the latest SDK versions for both Audience Network and LevelPlay.
- Supported formats for bidding: Banner, Interstitial, Medium Rectangle, Rewarded video.
You can find more information about getting started on the Unity LevelPlay website.
How to set up bidding
Moving from waterfall to bidding
- Transfer all ad formats for the same OS from waterfall to bidding.
- Launch all countries live on waterfall at the same time as bidding.
- Set up Audience Network bidding for the relevant ad placement with an existing placement ID that’s already in use and yielding the highest revenue. Then, activate it.
- Update your Unity LevelPlay account manager and/or Audience Network account manager that you’ve activated bidding.
If you’re new to Audience Network
- If you haven’t already, set up Monetization Manager.
- See Unity LevelPlay’s guidance on setting up a new bidding integration.
Best practices
- Use multiple bidding networks: Performance is expected to be stronger when more than one network is participating in the auction.
- Manage fewer sources: Consider deprecating networks contributing less than 5% share of overall revenue.