App Events Best Practices for Hotel Travel App

Updated: Jun 30, 2026

This guide is intended to be used as a starting point for your app and should be customized. The example app provides a screen by screen breakdown of the different events and parameters that can be collected. At the end of it, there is a table that lists the recommended events and parameters for your app.

Hotel App Objectives

Understand conversion flow through app

Retarget users that have abandoned their cart

Find new users through lookalikes of high value users

Example Hotel App

ActivatedApp Event

Hotel Finder app home screen with destination search box, mapping to the App Launch event

ActivatedApp Event Code Example:

Select language

/**
 * For more details, please take a look at:
 * developers.facebook.com/docs/reference/ios/current/class/FBSDKAppEvents
 */
- (void)applicationDidBecomeActive:(UIApplication *)application {
    [FBSDKAppEvents activateApp];
}

Searched Event

Hotel search results screen with callouts for Search String, check-in and check-out dates, and number of rooms parameters

Searched Event Code Example:

Select language

/**
 * For more details, please take a look at:
 * developers.facebook.com/docs/reference/ios/current/class/FBSDKAppEvents
 */
 - (void)logSearchedEvent :(NSString*)contentType
    searchString :(NSString*)searchString
    success :(BOOL)success {

NSDictionary *params =
    [[NSDictionary alloc] initWithObjectsAndKeys:
        contentType, FBSDKAppEventParameterNameContentType,
        searchString, FBSDKAppEventParameterNameSearchString,
        [NSNumber numberWithInt:success ? 1 : 0], FBSDKAppEventParameterNameSuccess,
        nil];

    [FBSDKAppEvents logEvent: FBSDKAppEventNameSearched
        parameters: params];
}

ViewedContent Event

ViewedContent Event Code Example:

Select language

/**
 * For more details, please take a look at:
 * developers.facebook.com/docs/reference/ios/current/class/FBSDKAppEvents
 */
 - (void)logViewedContentEvent :(NSString*)contentType
    contentId :(NSString*)contentId
    currency :(NSString*)currency
    valToSum :(double)price {

NSDictionary *params =
    [[NSDictionary alloc] initWithObjectsAndKeys:
        contentType, FBSDKAppEventParameterNameContentType,
        contentId, FBSDKAppEventParameterNameContentID,
        currency, FBSDKAppEventParameterNameCurrency,
        nil];

    [FBSDKAppEvents logEvent: FBSDKAppEventNameViewedContent
        valueToSum: price
        parameters: params];
}

InitiatedCheckout Event

InitiatedCheckout Event Code Example:

Select language

/**
 * For more details, please take a look at:
 * developers.facebook.com/docs/reference/ios/current/class/FBSDKAppEvents
 */
 - (void)logInitiatedCheckoutEvent :(NSString*)contentId
    contentType :(NSString*)contentType
    numItems :(int)numItems
    paymentInfoAvailable :(BOOL)paymentInfoAvailable
    currency :(NSString*)currency
    valToSum :(double)totalPrice {

NSDictionary *params =
    [[NSDictionary alloc] initWithObjectsAndKeys:
        contentId, FBSDKAppEventParameterNameContentID,
        contentType, FBSDKAppEventParameterNameContentType,
        [NSNumber numberWithInt:numItems], FBSDKAppEventParameterNameNumItems,
        [NSNumber numberWithInt:paymentInfoAvailable ? 1 : 0], FBSDKAppEventParameterNamePaymentInfoAvailable,
        currency, FBSDKAppEventParameterNameCurrency,
        nil];

    [FBSDKAppEvents logEvent: FBSDKAppEventNameInitiatedCheckout
        valueToSum: totalPrice
        parameters: params];
}

AddedPaymentInfo Event

AddedPaymentInfo Event Code Example:

Select language

/**
 * For more details, please take a look at:
 * developers.facebook.com/docs/reference/ios/current/class/FBSDKAppEvents
 */
 - (void)logAddedPaymentInfoEvent :(BOOL)success {

NSDictionary *params =
    [[NSDictionary alloc] initWithObjectsAndKeys:
        [NSNumber numberWithInt:success ? 1 : 0], FBSDKAppEventParameterNameSuccess,
        nil];

    [FBSDKAppEvents logEvent: FBSDKAppEventNameAddedPaymentInfo
        parameters: params];
}

Purchased Event

Purchased Event Code Example:

Select language

/**
 * For more details, please take a look at:
 * developers.facebook.com/docs/reference/ios/current/class/FBSDKAppEvents
 */
 - (void)logPurchasedEvent :(int)numItems
    contentType :(NSString*)contentType
    contentId :(NSString*)contentId
    currency :(NSString*)currency
    valToSum :(double)price {

NSDictionary *params =
    [[NSDictionary alloc] initWithObjectsAndKeys:
        [NSNumber numberWithInt:numItems], FBSDKAppEventParameterNameNumItems,
        contentType, FBSDKAppEventParameterNameContentType,
        contentId, FBSDKAppEventParameterNameContentID,
        currency, FBSDKAppEventParameterNameCurrency,
        nil];

    [FBSDKAppEvents logPurchase:price
          currency: currency
        parameters: params];
}

Hotel Travel App Recommended Events and Parameters

Event Name	Predefined	Suggested Parameters
App Install	Yes
Launched App	Yes
Searched	Yes	`SearchString`, `Check in Date`, `Check out Date`, `Number of Rooms`, `Advanced Booking Window`, `Number of Nights`
Viewed Content	Yes	`SearchString`, `Content ID`, `Location`, `Check in Date`, `Check out Date`, `Currency`, `valueToSum`,`Number of Rooms`, `Advanced Booking Window`, `Number of Nights`
Initiated Checkout	Yes	`Content ID`, `Currency`, `valueToSum`, `Location`, `Check in Date`, `Check out Date`, ,`Number of Rooms`, `Advanced Booking Window`, `Number of Nights`
Added Payment Info	Yes
Purchased	Yes	`Content ID`, `Currency`, `valueToSum`, `Location`, `Check in Date`, `Check out Date`, ,`Number of Rooms`, `Advanced Booking Window`, `Number of Nights`