App Events Best Practices for Casino Gaming App

Updated: Jun 30, 2026

This guide is intended to be used as a starting point for your app and should be customized. The example app provides a screen by screen breakdown of the different events and parameters that can be collected. At the end of it, there is a table that lists the recommended events and parameters for your app.

Casino Gaming App Product and Marketing Objectives

Understand the most popular items being purchased in-app as well as hardest levels to complete

Retarget users that never completed the tutorial and have not played a game

Find new users using lookalikes of high value or frequent purchasers

Example Casino Game App

ActivatedApp Event

Casino Royale game home screen showing App Launch, the event logged when a user opens the app

ActivatedApp Event Code Example:

Select language

/**
 * For more details, please take a look at:
 * developers.facebook.com/docs/reference/ios/current/class/FBSDKAppEvents
 */
- (void)applicationDidBecomeActive:(UIApplication *)application {
    [FBSDKAppEvents activateApp];
}

CompletedRegistration Event

Facebook login permission dialog for Completed Registration, logging the Registration Method parameter

CompletedRegistration Event Code Example:

Select language

/**
 * For more details, please take a look at:
 * developers.facebook.com/docs/reference/ios/current/class/FBSDKAppEvents
 */
 - (void)logCompletedRegistrationEvent :(NSString*)registrationMethod {

NSDictionary *params =
    [[NSDictionary alloc] initWithObjectsAndKeys:
        registrationMethod, FBSDKAppEventParameterNameRegistrationMethod,
        nil];

    [FBSDKAppEvents logEvent: FBSDKAppEventNameCompletedRegistration
        parameters: params];
}

AchievedLevel Event

AchievedLevel Event Code Example:

Select language

/**
 * For more details, please take a look at:
 * developers.facebook.com/docs/reference/ios/current/class/FBSDKAppEvents
 */
 - (void)logAchievedLevelEvent :(NSString*)level {

NSDictionary *params =
    [[NSDictionary alloc] initWithObjectsAndKeys:
        level, FBSDKAppEventParameterNameLevel,
        nil];

    [FBSDKAppEvents logEvent: FBSDKAppEventNameAchievedLevel
        parameters: params];
}

UnlockedAchievement Event

UnlockedAchievement Event Code Example:

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/**
 * For more details, please take a look at:
 * developers.facebook.com/docs/reference/ios/current/class/FBSDKAppEvents
 */
 - (void)logUnlockedAchievementEvent :(NSString*)description {

NSDictionary *params =
    [[NSDictionary alloc] initWithObjectsAndKeys:
        description, FBSDKAppEventParameterNameDescription,
        nil];

    [FBSDKAppEvents logEvent: FBSDKAppEventNameUnlockedAchievement
        parameters: params];
}

InitiatedCheckout Event

Store chip purchase confirmation dialog for Initiated Checkout, logging Content Type, Content ID, Currency, and Value

InitiatedCheckout Event Code Example:

Select language

/**
 * For more details, please take a look at:
 * developers.facebook.com/docs/reference/ios/current/class/FBSDKAppEvents
 */
 - (void)logInitiatedCheckoutEvent :(NSString*)contentId
    contentType :(NSString*)contentType
    numItems :(int)numItems
    paymentInfoAvailable :(BOOL)paymentInfoAvailable
    currency :(NSString*)currency
    valToSum :(double)totalPrice {

NSDictionary *params =
    [[NSDictionary alloc] initWithObjectsAndKeys:
        contentId, FBSDKAppEventParameterNameContentID,
        contentType, FBSDKAppEventParameterNameContentType,
        [NSNumber numberWithInt:numItems], FBSDKAppEventParameterNameNumItems,
        [NSNumber numberWithInt:paymentInfoAvailable ? 1 : 0], FBSDKAppEventParameterNamePaymentInfoAvailable,
        currency, FBSDKAppEventParameterNameCurrency,
        nil];

    [FBSDKAppEvents logEvent: FBSDKAppEventNameInitiatedCheckout
        valueToSum: totalPrice
        parameters: params];
}

Purchased Event

Store Thank You purchase success dialog for Purchase, logging Content Type, Content ID, Value, and Currency

Purchased Event Code Example:

Select language

/**
 * For more details, please take a look at:
 * developers.facebook.com/docs/reference/ios/current/class/FBSDKAppEvents
 */
 - (void)logPurchasedEvent :(int)numItems
    contentType :(NSString*)contentType
    contentId :(NSString*)contentId
    currency :(NSString*)currency
    valToSum :(double)price {

NSDictionary *params =
    [[NSDictionary alloc] initWithObjectsAndKeys:
        [NSNumber numberWithInt:numItems], FBSDKAppEventParameterNameNumItems,
        contentType, FBSDKAppEventParameterNameContentType,
        contentId, FBSDKAppEventParameterNameContentID,
        currency, FBSDKAppEventParameterNameCurrency,
        nil];

    [FBSDKAppEvents logPurchase:price
          currency: currency
        parameters: params];
}

PurchaseCancelled Event

Store Purchase Failed dialog for Purchase Cancelled, logging Content Type, Content ID, Value, and Currency

Invite Event

Request Event

Strategy Gaming App Recommended Events and Parameters

Event Name	Predefined	Suggested Parameters
App Install	Yes
Launched App	Yes
Completed Registration	Yes	`Registration Method`
Achieved Level	Yes	`Content Type`, `Level Number`
Unlocked Achievement	Yes	`Achievement Type`, `Achievement ID`, `Description`
Initiated Checkout	Yes	`Content Type`, `Content ID`, `Currency`, `valueToSum`
Purchased	Yes	`Content Type`, `Content ID`, `Currency`, `valueToSum`
Purchase Cancelled	No	`Content Type`, `Content ID`, `Currency`, `valueToSum`
Invite	No	`Number Invited`
Request	No