# Custom Audiences for App Ads



Visit the following Business Help Center articles to learn how to target your ads for a specific audience.

* [About Custom Audiences](https://www.facebook.com/business/help/744354708981227)
* [About lookalike audiences](https://www.facebook.com/business/help/164749007013531)
* [Create and save a new audience in the Ads Manager](https://www.facebook.com/business/help/736876326407603)
* [Create audience segments in Meta Ads Manager](https://www.facebook.com/business/help/1212227546879178)
* [Create an app activity custom audience](https://www.facebook.com/business/help/285857478228227)
* [Create a customer list custom audience](https://www.facebook.com/business/help/170456843145568)

Visit the [Marketing API developer documentation](https://developers.facebook.com/documentation/ads-commerce/marketing-api/audiences) to learn how to target ads programmatically.