# Overview



The Facebooks Ads for Apps Overview describes the components and tools you will use to run ads on Facebook for your apps.

## Components

### Ad Campaigns

You can create and run app ads with the app installs as the objective using the [Marketing API](https://developers.facebook.com/documentation/ads-commerce/marketing-api) or the [Ads Manager](https://www.facebook.com/business/help/1292656978738967).

### Ads Manager

You can use the [Ads Manager to create an App Ad](https://www.facebook.com/business/help/1292656978738967) and to track both automated and manual app ads.

### App Ads Helper

THe [App Ads Helper](https://developers.facebook.com/tools) allows you to check the performance of your mobile app ads, see the latest install events, and verify that app events and deep links are working.

### App Events

[App events](https://developers.facebook.com/documentation/app-events) allow you to track specific actions or events that occur on your app.

### App

To get the most out of your app ads, you will want to [register your app](https://developers.facebook.com/documentation/development) with Meta, and connect your app to your business manager and your ad account.

### Meta Business SDK

If you want to use ad objectives other than App Installs, you will need to implement one of the following:

* [Meta Business SDK](https://developers.facebook.com/documentation/business-sdk)
* [Conversions API](https://developers.facebook.com/documentation/ads-commerce/conversions-api)
* [Partner Integration with Meta](https://www.facebook.com/business/help/251324098890446)

## Next Steps

* [Get Started with App Ads](https://developers.facebook.com/documentation/app-ads/get-started)