Ad Set, Promoted Object

Updated: Apr 9, 2025

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The object an ad set promotes, such as a Page or app. The campaign's objective and the ad set's promoted_object provide intent for your ads. When you create ad sets for campaigns with the certain objectives, promoted_object is required. See Ad Set, Creating.

Requirements

You must have permissions for objects you promote, including page_id, application_id, and pixel_id

If you use page_id, the creative must promote that page_id

If you use pixel_id, you must provide custom_event_type

If you use object_store_url, you must include application_id. This option is only available in Ads Manager⁠.

object_store_url MUST be associated with that app. You can configure this under your app settings.

Mobile device targeting for the ad set must match supported platforms for your specified app.

The ad creative must link to the specified object_store_url.

Limitations

If you use promoted_object:

promoted_object is immutable in most cases. It is set on creation and cannot be changed. To promote a different object, create a new ad set. The exceptions are:

Adding application_id or product_catalog_id if not already given

Changing pixel_id, pixel_rule or custom_event_type to a new value when the following objectives and optimization goals are set:

CONVERSIONS, PRODUCT_CATALOG_SALES

OFFSITE_CONVERSIONS

You cannot set promoted_object for existing ad sets. You must create a new ad set except for the exceptions above.

If promoted_object is specified, Facebook automaticallly infers conversion_specs for your specified objectives. You cannot manually configure conversion_specs; we ignore any value you pass.

You can update all ad fields for existing ads in a legacy ad set without a promoted_object set.

Reading

Promoted Object describes the object an ad set is promoting, such as the Page in a Page Like campaign. It is a generalized way of specifying a broad range of objects which are related to advertising objectives.<br><br> Taken together, the campaign’s objective and the ad set’s promoted_object should be enough to answer the question: “What is this ad set/campaign all about?”. For example, “This campaign is meant to get more page likes for my Page X”, or “This ad set is driving mobile app installs for my app Y”.

Parameters

This endpoint doesn't have any parameters.

Fields

Field	Description
`application_id` numeric string	The ID of a Facebook Application. Usually related to mobile or canvas games being promoted on Facebook for installs or engagement default
`boosted_product_set_id` numeric string	Combined with “product_set_id” to promote a specific Product Set while including other products from the Product Catalog in ads. Use the All Products Product Set ID in the “product_set_id” field and the specific Product Set ID in the “boosted_product_set_id” field. This will ensure products from the set are shown more often compared to other products from the Product Catalog. default
`conversion_goal_id` numeric string	The ID of conversion goal used for conversion specs and tracking specs generation default
`custom_conversion_id` numeric string	The ID of a Custom Conversion. default
`custom_event_str` string	The event from an App Event of a mobile app, which is not in the standard event list. `custom_event_type = OTHER` is required default
`custom_event_type` enum {AD_IMPRESSION, RATE, TUTORIAL_COMPLETION, CONTACT, CUSTOMIZE_PRODUCT, DONATE, FIND_LOCATION, SCHEDULE, START_TRIAL, SUBMIT_APPLICATION, SUBSCRIBE, ADD_TO_CART, ADD_TO_WISHLIST, INITIATED_CHECKOUT, ADD_PAYMENT_INFO, PURCHASE, LEAD, COMPLETE_REGISTRATION, CONTENT_VIEW, SEARCH, SERVICE_BOOKING_REQUEST, MESSAGING_CONVERSATION_STARTED_7D, LEVEL_ACHIEVED, ACHIEVEMENT_UNLOCKED, SPENT_CREDITS, LISTING_INTERACTION, D2_RETENTION, D7_RETENTION, OTHER}	The event from an App Event of a mobile app, (Purchase, Lead or CompleteRegistration) event from Offline Conversion data, or `tag` of an conversion pixel. default
`event_id` numeric string	The ID of a Facebook Event default
`lead_ads_custom_event_str` string	lead_ads_custom_event_str default
`lead_ads_custom_event_type` enum {AD_IMPRESSION, RATE, TUTORIAL_COMPLETION, CONTACT, CUSTOMIZE_PRODUCT, DONATE, FIND_LOCATION, SCHEDULE, START_TRIAL, SUBMIT_APPLICATION, SUBSCRIBE, ADD_TO_CART, ADD_TO_WISHLIST, INITIATED_CHECKOUT, ADD_PAYMENT_INFO, PURCHASE, LEAD, COMPLETE_REGISTRATION, CONTENT_VIEW, SEARCH, SERVICE_BOOKING_REQUEST, MESSAGING_CONVERSATION_STARTED_7D, LEVEL_ACHIEVED, ACHIEVEMENT_UNLOCKED, SPENT_CREDITS, LISTING_INTERACTION, D2_RETENTION, D7_RETENTION, OTHER}	lead_ads_custom_event_type default
`lead_ads_form_event_source_type` enum	lead_ads_form_event_source_type default
`lead_ads_offsite_conversion_type` enum	lead_ads_offsite_conversion_type default
`mcme_conversion_id` numeric string	mcme_conversion_id default
`object_store_url` string	The uri of the mobile / digital store where an application can be bought / downloaded. This is platform specific. When combined with the "application_id" this uniquely specifies an object which can be the subject of a Facebook advertising campaign. default
`offer_id` numeric string	The ID of an Offer from a Facebook Page. default
`offline_conversion_data_set_id` numeric string	The ID of the offline dataset. default
`offsite_conversion_event_id` numeric string	offsite_conversion_event_id default
`page_id` numeric string	The ID of a Facebook Page default
`pixel_aggregation_rule` string	A JSON rule that will decide whether an action from a pixel matches this promoted object spec based on aggregated results from previous pixel fires. default
`pixel_id` numeric string	The ID of a Facebook conversion pixel. Used with offsite conversion campaigns. default
`pixel_rule` string	A JSON rule that will decide whether an action from a pixel matches this promoted object spec default
`place_page_set_id` numeric string	The ID of a Place Page Set for Dynamic Local Ads. default
`product_catalog_id` numeric string	The ID of a Product Catalog. Used with Dynamic Product Ads. default
`product_set_id` numeric string	The ID of a Product Set within an Ad Set level Product Catalog. Used with Dynamic Product Ads. default
`product_set_optimization` enum	product_set_optimization default
`retention_days` string	Value for retention period for aggregation based rule for the promoted object. default
`value_semantic_type` enum	The semantic of the event value to be using for optimization default
`variation` enum	variation default
`whats_app_business_phone_number_id` numeric string	The ID of the associated WhatsApp business phone number for this promoted ad. It's of type WhatsAppBusinessAccountToNumberCurrentStatus. default
`whatsapp_phone_number` numeric string	The WhatsApp phone number for this promoted ad. default

Creating

When you create ad sets in campaigns with the certain objectives, you must provide promoted_object. See Ad Set, Creating.

You can't perform this operation on this endpoint.

Updating

You can't perform this operation on this endpoint.

Deleting

You can't perform this operation on this endpoint.