Format which provides layout and contains content for the ad. To see available ad creatives, visit Ads Guide⁠. The guide also contains information on size requirements for each ad unit. See also Facebook for Business⁠ and Inline page post creation blog post.

Advertisers running ads about social issues, elections, and politics need to specify special_ad_categories while creating an ad campaign. In addition, businesses still have to set authorization_category to flag at the ad creative level. Learn more about the requirements.

Examples

For example, get information about an ad creative, such as the ID of the newly created unpublished page post:

curl -G \
  -d 'fields=name,object_story_id' \
  -d 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v25.0/<CREATIVE_ID>

Create a link ad:

curl \
  -F 'name=Sample Creative' \
  -F 'object_story_spec={
    "link_data": {
      "image_hash": "<IMAGE_HASH>",
      "link": "<URL>",
      "message": "try it out"
    },
    "page_id": "<PAGE_ID>"
  }' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v25.0/act_<AD_ACCOUNT_ID>/adcreatives

You can replace picture with image_hash to specify an image from your ad account's image library. You can also specify image cropping with image_crops in link_data. See Image Crop, Reference.

To create a political ad creative, use the field authorization_category with value POLITICAL. For example:

curl \
  -F 'authorization_category=POLITICAL' \
  -F 'object_story_spec={
    ...
  }' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v25.0/act_<AD_ACCOUNT_ID>/adcreatives

Beginning January 9, 2024, to create an issue, electoral, or political ad creative that uses media that is digitally created or altered, use the authorization_category field with the POLITICAL_WITH_DIGITALLY_CREATED_MEDIA value. For example:

curl \
  -F 'authorization_category=POLITICAL_WITH_DIGITALLY_CREATED_MEDIA' \
  -F 'object_story_spec={
    ...
  }' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v25.0/act_<AD_ACCOUNT_ID>/adcreatives

For guidelines on Facebook ads see Ad Guidelines⁠.

Related Resources

App Ads

Video & Carousel Ads

Advantage+ Catalog Ads

Instagram Ads

Ads that Click to WhatsApp

Lead Ads

Limits

Only returns 50,000 ad creatives, pagination past this is unavailable.

Fields-Level Limits

Limit	Value
Maximum ad title length	25 characters, recommended
Minimum ad title length	1 character
Maximum ad body length	90 characters, recommended
Minimum ad body length	1 character
Maximum length of a URL	1000 characters
Maximum length of an individual word in title or body	30 characters, recommended

Title and Body Limits

Should be between minimum and maximum title and body lengths.

Cannot start with punctuation \ / ! . ? - * ( ) , ; :

Cannot have consecutive punctuation except of three full-stops ...

Words no longer than 30 characters

Only three 1-character words allowed

The following characters are not allowed:

IPA Symbols. Except: ə, ɚ, ɛ, ɜ, ɝ, ɞ, ɟ

Diacritical Marks. Precomposed version of a character + diacritical mark are allowed. Standalone diacritical marks are not allowed.

Superscript and subscript characters except ™ and ℠

These characters ^~_={}[]|<>

Exceptions

Link Ads cannot use special characters

Page Posts Ads allow special characters such as ★

Placement

See Placement for restrictions on placement of your ad based on creative.

Reading

An ad creative object is an instance of a specific creative which is being used to define the creative field of one or more ads

Read Thumbnail

Request the thumbnail URL and dimensions:

curl -G \
  -d 'thumbnail_width=150' \
  -d 'thumbnail_height=120' \
  -d 'fields=thumbnail_url' \
  -d 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v25.0/<CREATIVE_ID>

Example

Select language

GET /v25.0/<CREATIVE_ID>/?fields=asset_feed_spec HTTP/1.1
Host: graph.facebook.com

Try it in Graph API Explorer

If you want to learn how to use the Graph API, read our Using Graph API guide

Parameters

Parameter	Description
`thumbnail_height` int64	Default value: `64` Rendered height of thumbnails provided in thumbnail_url, in pixels
`thumbnail_width` int64	Default value: `64` Rendered width of thumbnails accessible in thumbnail_url, in pixels

Fields

Field	Description
`id` numeric string	Unique ID for an ad creative, numeric string.
`account_id` numeric string	Ad account ID for the account this ad creative belongs to.
`actor_id` numeric string	The actor ID (Page ID) of this creative
`ad_disclaimer_spec` AdCreativeAdDisclaimer	Ad disclaimer data on creative for additional information on ads.
`adlabels` list<AdLabel>	Ad Labels associated with this creative. Used to group it with related ad objects.
`applink_treatment` enum	Used for Dynamic Ads. Specify what action should occur if a person clicks a link in the ad, but the business' app is not installed on their device. For example, open a webpage displaying the product, or open the app in an app store on the person's mobile device.
`asset_feed_spec` AdAssetFeedSpec	Used for Dynamic Creative to automatically experiment and deliver different variations of an ad's creative. Specifies an asset feed with multiple images, text and other assets used to generate variations of an ad. Formatted as a JSON string.
`authorization_category` enum	Specifies whether ad was configured to be labeled as a political ad or not. See Facebook Advertising Policies⁠. This field cannot be used for Dynamic Ads.
`body` string	The body of the ad. Not supported for video post creatives
`branded_content` AdCreativeBrandedContentAds	branded_content
`branded_content_sponsor_page_id` numeric string	ID for page representing business which runs Branded Content ads. See Creating Branded Content Ads.
`bundle_folder_id` numeric string	The Dynamic Ad's bundle folder ID
`call_to_action` AdCreativeLinkDataCallToAction	Call to action for an ad created from existing Instagram post
`call_to_action_type` enum {OPEN_LINK, LIKE_PAGE, SHOP_NOW, PLAY_GAME, INSTALL_APP, USE_APP, CALL, CALL_ME, VIDEO_CALL, INSTALL_MOBILE_APP, USE_MOBILE_APP, MOBILE_DOWNLOAD, BOOK_TRAVEL, LISTEN_MUSIC, WATCH_VIDEO, LEARN_MORE, SIGN_UP, DOWNLOAD, WATCH_MORE, NO_BUTTON, VISIT_PAGES_FEED, CALL_NOW, APPLY_NOW, CONTACT, BUY_NOW, GET_OFFER, GET_OFFER_VIEW, BUY_TICKETS, UPDATE_APP, GET_DIRECTIONS, BUY, SEND_UPDATES, MESSAGE_PAGE, DONATE, SUBSCRIBE, SAY_THANKS, SELL_NOW, SHARE, DONATE_NOW, GET_QUOTE, CONTACT_US, ORDER_NOW, START_ORDER, ADD_TO_CART, VIEW_CART, VIEW_IN_CART, VIDEO_ANNOTATION, RECORD_NOW, INQUIRE_NOW, CONFIRM, REFER_FRIENDS, REQUEST_TIME, GET_SHOWTIMES, LISTEN_NOW, TRY_DEMO, WOODHENGE_SUPPORT, SOTTO_SUBSCRIBE, FOLLOW_USER, RAISE_MONEY, SEE_SHOP, GET_DETAILS, FIND_OUT_MORE, VISIT_WEBSITE, BROWSE_SHOP, EVENT_RSVP, WHATSAPP_MESSAGE, FOLLOW_NEWS_STORYLINE, SEE_MORE, BOOK_NOW, FIND_A_GROUP, FIND_YOUR_GROUPS, PAY_TO_ACCESS, PURCHASE_GIFT_CARDS, FOLLOW_PAGE, SEND_A_GIFT, SWIPE_UP_SHOP, SWIPE_UP_PRODUCT, SEND_GIFT_MONEY, PLAY_GAME_ON_FACEBOOK, GET_STARTED, OPEN_INSTANT_APP, AUDIO_CALL, GET_PROMOTIONS, JOIN_CHANNEL, MAKE_AN_APPOINTMENT, ASK_ABOUT_SERVICES, BOOK_A_CONSULTATION, GET_A_QUOTE, BUY_VIA_MESSAGE, ASK_FOR_MORE_INFO, CHAT_WITH_US, VIEW_PRODUCT, VIEW_CHANNEL, GET_IN_TOUCH, ASK_A_QUESTION, START_A_CHAT, CHAT_NOW, ASK_US, WATCH_LIVE_VIDEO, JOIN_LIVE_VIDEO, SHOP_WITH_AI, TRY_ON_WITH_AI}	Type of call to action button in your ad. This determines the button text and header text for your ad. See Ads Guide⁠ for campaign objectives and permitted call to action types.
`categorization_criteria` enum	The Dynamic Category Ad's categorization field, e.g. brand
`category_media_source` enum	The Dynamic Ad's rendering mode for category ads
`collaborative_ads_lsb_image_bank_id` numeric string	Used for CPAS local delivery image bank
`contextual_multi_ads` AdCreativeContextualMultiAds	contextual_multi_ads
`creative_sourcing_spec` AdCreativeSourcingSpec	creative_sourcing_spec
`degrees_of_freedom_spec` AdCreativeDegreesOfFreedomSpec	Specifies the types of transformations that are enabled for the given creative
`destination_set_id` numeric string	The ID of the Product Set for a Destination Catalog that will be used to link with Travel Catalogs
`dynamic_ad_voice` string	Used for Store Traffic Objective inside Dynamic Ads. Allows you to control the voice of your ad. If set to `DYNAMIC`, page name and profile picture in your ad post come from the nearest page location. If set to `STORY_OWNER`, page name and profile picture in your ad post come from the main page location.
`effective_authorization_category` enum	Specifies whether ad is a political ad or not. See Facebook Advertising Policies⁠. This field cannot be used for Dynamic Ads. This value can be different than the authorization_category value in case our systems have identified the ad as political even though it was not configured to be labeled as such.
`effective_instagram_media_id` numeric string	The ID of an Instagram post to use in an ad
`effective_object_story_id` token with structure: Post ID	The ID of a page post to use in an ad, regardless of whether it's an organic or unpublished page post
`enable_direct_install` bool	Whether Direct Install should be enabled on supported devices
`enable_launch_instant_app` bool	Whether Instant App should be enabled on supported devices
`existing_post_title` string	existing_post_title
`facebook_branded_content` AdCreativeFacebookBrandedContent	Stores fields for Facebook Branded Content
`format_transformation_spec` list<AdCreativeFormatTransformationSpec>	format_transformation_spec
`generative_asset_spec` AdCreativeGenerativeAssetSpec	generative_asset_spec
`image_crops` AdsImageCrops	A JSON object defining crop dimensions for the image specified. See image crop reference for more details
`image_hash` string	Image hash for ad creative. If provided, do not add `image_url`. See image library for more details.
`image_url` string	A URL for the image for this creative. We save the image at this URL to the ad account's image library. If provided, do not include `image_hash`.
`instagram_permalink_url` string	URL for a post on Instagram you want to run as an ad. Also known as Instagram media.
`instagram_user_id` numeric string	Instagram actor ID
`interactive_components_spec` AdCreativeInteractiveComponentsSpec	Specification for all the interactive components that would show up on the ad
`link_destination_display_url` string	Overwrites the display URL for link ads when `object_url` is set to a click tag
`link_og_id` numeric string	The Open Graph (OG) ID for the link in this creative if the landing page has OG tags
`link_url` string	Identify a specific landing tab on your Facebook page by the Page tab's URL. See connection objects for retrieving Page tab URLs. You can add app_data parameters to the URL to pass data to a Page's tab.
`marketing_message_structured_spec` AdCreativeMarketingMessageStructuredSpec	marketing_message_structured_spec
`media_sourcing_spec` AdCreativeMediaSourcingSpec	media_sourcing_spec
`messenger_sponsored_message` string	Used for Messenger sponsored message. JSON string with message for this ad creative. See Messenger Platform, Send API Reference.
`name` string	Name of this ad creative as seen in the ad account's library. This field has a limit of 100 characters.
`object_id` numeric string	ID for Facebook object being promoted with ads or relevant to the ad or ad type. For example a page ID if you are running ads to generate Page Likes. See promoted_object.
`object_store_url` string	iTunes or Google Play of the destination of an app ad
`object_story_id` token with structure: Post ID	ID of a Facebook Page post to use in an ad. You can get this ID by querying the posts of the page. If this post includes an image, it should not exceed 8 MB. Facebook will upload the image from the post to your ad account's image library. If you create an unpublished page post via `object_story_spec` at the same time as creating the ad, this ID will be null. However, the `effective_object_story_id` will be the ID of the page post regardless of whether it's an organic or unpublished page post.
`object_story_spec` AdCreativeObjectStorySpec	Use if you want to create a new unpublished page post and turn the post into an ad. The Page ID and the content to create a new unpublished page post. Specify `link_data`, `photo_data`, `video_data`, `text_data` or `template_data` with the content.
`object_type` enum {APPLICATION, DOMAIN, EVENT, OFFER, PAGE, PHOTO, SHARE, STATUS, STORE_ITEM, VIDEO, INVALID, PRIVACY_CHECK_FAIL, POST_DELETED}	The type of Facebook object you want to advertise. Allowed values are: `PAGE` `DOMAIN` `EVENT` `STORE_ITEM`: refers to an iTunes or Google Play store destination `SHARE`: from a page `PHOTO` `STATUS`: of a page `VIDEO` `APPLICATION`: app on Facebook `INVALID`: when an invalid object_id was specified such as a deleted object or if you do not have permission to see the object. In very few cases, this field may be empty if Facebook is unable to identify the type of advertised object `PRIVACY_CHECK_FAIL`: you are missing the permission to load this object type `POST_DELETED`: this object_type has been deleted
`object_url` string	URL that opens if someone clicks your link on a link ad. This URL is not connected to a Facebook page.
`page_welcome_message` string	Page welcome message for CTM ads
`photo_album_source_object_story_id` string	photo_album_source_object_story_id
`place_page_set_id` numeric string	The ID of the page set for this creative. See theLocal Awareness guide
`platform_customizations` AdCreativePlatformCustomization	Use this field to specify the exact media to use on different Facebook placements. You can currently use this setting for images and videos. Facebook replaces the media originally defined in ad creative with this media when the ad displays in a specific placements. For example, if you define a media here for `instagram`, Facebook uses that media instead of the media defined in the ad creative when the ad appears on Instagram.
`playable_asset_id` numeric string	The ID of the playable asset in this creative
`portrait_customizations` AdCreativePortraitCustomizations	This field describes the rendering customizations selected for portrait mode ads like IG Stories, FB Stories, IGTV, etc
`product_data` list<AdCreativeProductData>	product_data
`product_set_id` numeric string	Used for Dynamic Ad. An ID for a product set, which groups related products or other items being advertised.
`product_suggestion_settings` AdCreativeProductSuggestionSettings	product_suggestion_settings
`recommender_settings` AdCreativeRecommenderSettings	Used for Dynamic Ads. Settings to display Dynamic ads based on product recommendations.
`referral_id` numeric string	The ID of Referral Ad Configuration in this creative
`source_facebook_post_id` numeric string	source_facebook_post_id
`source_instagram_media_id` numeric string	The ID of an Instagram post for creating ads
`status` enum {ACTIVE, IN_PROCESS, WITH_ISSUES, DELETED}	The status of the creative. `WITH_ISSUES` and `IN_PROCESS` are available for 4.0 or higher
`template_url` string	Used for Dynamic Ads when you want to use third-party click tracking. See Dynamic Ads, Click Tracking and Templates.
`template_url_spec` AdCreativeTemplateURLSpec	Used for Dynamic Ads when you want to use third-party click tracking. See Dynamic Ads, Click Tracking and Templates.
`threads_media_id` numeric string	threads_media_id
`threads_user_id` numeric string	threads_user_id
`thumbnail_id` numeric string	thumbnail_id
`thumbnail_url` string	URL for a thumbnail image for this ad creative. You can provide dimensions for this with `thumbnail_width` and `thumbnail_height`. See example.
`title` string	Title for link ad, which does not belong to a page.
`url_tags` string	A set of query string parameters which will replace or be appended to urls clicked from page post ads, message of the post, and canvas app install creatives only
`use_page_actor_override` bool	Used for App Ads. If `true`, we display the Facebook page associated with the app ads.
`video_id` numeric string	Facebook object ID for video in this ad creative.
`wamo_whatsapp_identity_spec` AdCreativeWAMOWhatsAppIdentitySpec	wamo_whatsapp_identity_spec

Edges

Edge	Description
`previews` Edge<AdPreview>	The HTML Snippets for previewing this creative

Error Codes

Error Code	Description
2635	You are calling a deprecated version of the Ads API. Please update to the latest version.
80004	There have been too many calls to this ad-account. Wait a bit and try again. For more info, please refer to /docs/graph-api/overview/rate-limiting#ads-management.
100	Invalid parameter
613	Calls to this api have exceeded the rate limit.
2500	Error parsing graph query
270	This Ads API request is not allowed for apps with development access level (Development access is by default for all apps, please request for upgrade). Make sure that the access token belongs to a user that is both admin of the app and admin of the ad account
190	Invalid OAuth 2.0 Access Token
200	Permissions error

Creating

Define creative as part of an ad set or standalone. In either case, we store your ad creative in your ad account's creative library to use in ads. If you try to add an creative that isn't unique, we do not generate it and return the creative ID of the existing ad creative. For example, create a Link Ad with a call to action:

curl \
  -F 'name=Sample Creative' \
  -F 'object_story_spec={
    "link_data": {
      "call_to_action": {"type":"SIGN_UP","value":{"link":"<URL>"}},
      "link": "<URL>",
      "message": "try it out"
    },
    "page_id": "<PAGE_ID>"
  }' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v25.0/act_<AD_ACCOUNT_ID>/adcreatives

You use link_caption to pass the call to action object. By doing this, you can customize the call to action caption. To customize the call to action description, pass link_description in the call to action object.

Create a carousel ad

curl \
  -F 'name=Sample Creative' \
  -F 'object_story_spec={
    "link_data": {
      "child_attachments": [
        {
          "description": "$8.99",
          "image_hash": "<IMAGE_HASH>",
          "link": "https:\/\/www.link.com\/product1",
          "name": "Product 1",
          "video_id": "<VIDEO_ID>"
        },
        {
          "description": "$9.99",
          "image_hash": "<IMAGE_HASH>",
          "link": "https:\/\/www.link.com\/product2",
          "name": "Product 2",
          "video_id": "<VIDEO_ID>"
        },
        {
          "description": "$10.99",
          "image_hash": "<IMAGE_HASH>",
          "link": "https:\/\/www.link.com\/product3",
          "name": "Product 3"
        }
      ],
      "link": "<URL>"
    },
    "page_id": "<PAGE_ID>"
  }' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v25.0/act_<AD_ACCOUNT_ID>/adcreatives

Partnership Ads Posts

As a partnership ads sponsor, you can create ads with posts where your brand is tagged. Create a campaign, ad set, as ads as your normally do. The only difference is in the ad creative.

Set the sponsor_page_id field for facebook_branded_content and/or the sponsor_id field for instagram_branded_content in the ad creative. For example:

curl \
 -F 'access_token=<TOKEN>' \
 -F 'facebook_branded_content':{'sponsor_page_id=<PAGE_ID>'}\
 // OR
 -F 'instagram_branded_content':{'sponsor_id=<Instagram_user_ID>'}\
 -F 'object_story_id=<OBJECT_STORY_ID>' \
https://graph.facebook.com/<VERSION>/<ACCOUNT_ID>/adcreatives

Where object_story_id is the post id in the format of: postOwnerID_postID.

Inline Page Post Creation

Most ad creatives rely on page posts for creative content. While you may create page posts separately then reference them by ID, it is easier to create them in the same call you use to provide ad creative. Specify the page post content with object_story_spec which creates an unpublished page post. See Inline Page Post, Blog.

You can get the new ID by retrieving object_story_id from the ad creative. To get post ids created with object_story_spec through /promotable_posts, pass include_inline=true in your HTTP GET. If include_inline value is false, we don't return any ids.

Get Related Objects

Many ad creatives require object_id for a relevant Facebook object, app ID, or page tab's URL. See Connection Objects for more information.

Examples

Create a Video Page Like ad:

curl \
  -F 'name=Sample Creative' \
  -F 'object_story_spec={
    "page_id": "<PAGE_ID>",
    "video_data": {
      "call_to_action": {"type":"LIKE_PAGE","value":{"page":"<PAGE_ID>"}},
      "image_url": "<THUMBNAIL_URL>",
      "video_id": "<VIDEO_ID>"
    }
  }' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v25.0/act_<AD_ACCOUNT_ID>/adcreatives

Create an ad from an existing page post

curl \
  -F 'name=Sample Promoted Post' \
  -F 'object_story_id=<POST_ID>' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v25.0/act_<AD_ACCOUNT_ID>/adcreatives

Create a Photo Ad with Branded Content⁠ from another page. This is available for photo, video, and link ads.

curl \
  -F 'name=Sample Creative' \
  -F 'object_story_spec={
    "page_id": "<PAGE_ID>",
    "photo_data": {
      "branded_content_sponsor_page_id": "<SPONSOR_PAGE_ID>",
      "image_hash": "<IMAGE_HASH>"
    }
  }' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v25.0/act_<AD_ACCOUNT_ID>/adcreatives

Adding url_tags to an ad

curl \
  -F 'object_story_id=<POST_ID>' \
  -F 'url_tags=key1=val1&key2=val2' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v25.0/act_<AD_ACCOUNT_ID>/adcreatives

You can't perform this operation on this endpoint.

Updating

Examples

curl \
  -F 'name=New creative name 1517287550' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v25.0/<CREATIVE_ID>

/{ad_creative_id}

You can update an AdCreative by making a POST request to /{ad_creative_id}.

Parameters

Parameter	Description
`account_id` numeric string	Ad account ID for the account this ad creative belongs to.
`adlabels` list<Object>	Ad Labels associated with this creative. Used to group it with related ad objects.
`name` string	The name of the creative in the creative library. This field takes a string of up to 100 characters.
`status` enum {ACTIVE, IN_PROCESS, WITH_ISSUES, DELETED}	The status of this ad creative. See Storing and Retrieving Ad Objects.

Return Type

This endpoint supports read-after-write and will read the node to which you POSTed.

Struct  {
success: bool,
}

Error Codes

Error Code	Description
200	Permissions error
100	Invalid parameter

Deleting

Examples

curl -X DELETE \
  -d 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v25.0/<CREATIVE_ID>/

/{ad_creative_id}

You can delete an AdCreative by making a DELETE request to /{ad_creative_id}.

Parameters

Parameter	Description
`account_id` numeric string	Ad account ID for the account this ad creative belongs to.
`adlabels` list<Object>	Ad Labels associated with this creative. Used to group it with related ad objects.
`name` string	Name of this ad creative as seen in the ad account's library.
`status` enum {ACTIVE, IN_PROCESS, WITH_ISSUES, DELETED}	The status of this ad creative. See Storing and Retrieving Ad Objects.

Return Type

Struct  {
success: bool,
}

Error Codes

Error Code	Description
200	Permissions error
80004	There have been too many calls to this ad-account. Wait a bit and try again. For more info, please refer to /docs/graph-api/overview/rate-limiting#ads-management.
100	Invalid parameter

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Ad Creative

Ads About Social Issues, Elections, and Politics

Examples

Related Resources

Limits

Fields-Level Limits

Title and Body Limits

Exceptions

Placement

Reading

Read Thumbnail

Example

Parameters

Fields

Edges

Error Codes

Creating

Partnership Ads Posts

Inline Page Post Creation

Get Related Objects

Examples

Updating

Examples

/{ad_creative_id}

Parameters

Return Type

Error Codes

Deleting

Examples

/{ad_creative_id}

Parameters

Return Type

Error Codes