Ad Account Reach and Frequency Prediction

Updated: May 11, 2026

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Beginning with v23.0, the instagram_destination_id field will return the ig_user_id rather than the instagram_actor_id. The instagram_actor_id is also no longer supported in the destination_ids parameter; update your API calls to use the ig_user_id instead.

Reading

Reach frequency predictions for the ad account.

Example

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GET /v25.0/{ad-account-id}/reachfrequencypredictions HTTP/1.1
Host: graph.facebook.com

Try it in Graph API Explorer

If you want to learn how to use the Graph API, read our Using Graph API guide

Parameters

This endpoint doesn't have any parameters.

Fields

Reading from this edge will return a JSON formatted result:

{
"data": [],
"paging": {}
}

data

A list of ReachFrequencyPrediction nodes.

paging

For more details about pagination, see the Graph API guide.

Error Codes

Error Code	Description
100	Invalid parameter

Creating

/act_{ad_account_id}/reachfrequencypredictions

You can make a POST request to reachfrequencypredictions edge from the following paths:

/act_{ad_account_id}/reachfrequencypredictions

When posting to this edge, a ReachFrequencyPrediction will be created.

Parameters

Parameter	Description
`budget` int64	Expected lifetime budget in cents in the currency for the ad account. Must be greater than the default budget limit.
`campaign_group_id` numeric string or integer	The ID of the campaign which this prediction belongs to.
`day_parting_schedule` list<Object>	Ad set schedule, representing a delivery schedule for a single day Example: `[{"start_minute":360,"end_minute":1440,"days":[0,1,2,3,4,5,6]}]` The day part should be same for all week days. There needs to be at least 3 hours of delivery each day. `start_minute` int64 A 0 based minute of the day representing when the schedule starts required `end_minute` int64 A 0 based minute of the day representing when the schedule ends required `days` list<int64> Array of ints representing which days the schedule is active. Valid values are 0-6 with 0 representing Sunday, 1 representing Monday, ... and 6 representing Saturday. required `timezone_type` enum {USER, ADVERTISER} Default value: `USER` Show child parameters
`deal_id` numeric string or integer	The ID of the deal which this prediction belongs to.
`destination_id` int64	The ID of the Page or the ID of the app which the ad promotes. Using the correct advertiser Page or app ID makes your predictions more accurate. Reach and cost predictions for feed are specific to a given ID. They take into account other ads running from the same Page, as well as the past creative quality of ads from the Page, which impacts cost. If the ad set has `desktopfeed` or `mobilefeed` placement, specify `destination_id` or pass app or Page ID in `destination_ids` field. We recommend using `destination_ids`.
`destination_ids` list<numeric string or integer>	Array of ID's of the Facebook Page or App which the ad promotes. Also include the Instagram account ID if `instagramstream` placement is used. If the `objective` is `MOBILE_APP_INSTALLS`, provide only the app ID. In this case, do not provide Instagram account ID, even with `instagramstream` placement.
`end_time` int64	Same as `stop_time`.
`frequency_cap` int64	If `interval_frequency_cap_reset_period` is specified, this field represents the frequency cap to be set for a custom period. For example: show ad 3 times per user every 48 hours. However when you read the values back, this represents the lifetime frequency cap for the campaign duration. A separate read-only field called `interval_frequency_cap` provides the frequency cap value originally set for the custom period. If `interval_frequency_cap_reset_period` is not specified, this field represents the lifetime frequency cap set for the campaign duration. Target Frequency equivalent is `target_frequency`. You must also set `is_balanced_frequency` to `true`.
`instream_packages` array<enum {NORMAL, PREMIUM, SPORTS, ENTERTAINMENT, BEAUTY, FOOD, SPANISH, REGULAR_ANIMALS_PETS, REGULAR_FOOD, REGULAR_GAMES, REGULAR_POLITICS, REGULAR_SPORTS, REGULAR_STYLE, REGULAR_TV_MOVIES}>	Instream package of the campaign. Reserve buying campaigns and self-serve contextual package campaigns need to set the targeting packages here. Those campaigns will only deliver to pages included in the targeting packages
`interval_frequency_cap_reset_period` int64	Custom period to reset frequency cap. In hours. Expressed as multiples of 24. For example, to show ad no more than 3 times every 48 hours, reset period should be set to 48 (hours) and `frequency_cap` should be set to 3. Implemented using a rolling window. Target Frequency equivalent is `target_frequency_reset_period.` You must also set `is_balanced_frequency` to `true`.
`num_curve_points` int64	Default value: `400` How many grid points to return from the curve. If the value is not specified, the default value (800) is used. If the value is larger than 800 then 800 will be used.
`objective` string	Default value: `REACH` Objective of your reach and frequency campaign. Facebook uses this to create an optimized bid based on your objective. This does not modify you objective set at the ad campaign level. Of all possible ad objectives, you can only use these values in Facebook Reach and Frequency campaigns: `BRAND_AWARENESS`, `LINK_CLICKS`, `POST_ENGAGEMENT`, `MOBILE_APP_INSTALLS`, `WEBSITE_CONVERSIONS`, `REACH`, and `VIDEO_VIEWS`.
`optimization_goal` string	optimization_goal
`prediction_mode` int64	Set `0` to create a prediction of budget based on expected reach. `reach` value must be provided. Set `1` to create a prediction of reach based on expected budget. `budget` value must be provided.
`reach` int64	The desired reach of the set, must be at least the minimum reach for the target country. This number is 1,000,000, in most cases.
`rf_prediction_id_to_share` numeric string or integer	ID of a previously created prediction. The new prediction will also use the audience from the given prediction.
`start_time` int64	Unix timestamp for the set start time.
`stop_time` int64	Unix timestamp for the set stop time. Must be no greater than 8 weeks ahead of the current time. It should end after 6AM on the last day, in the ad account's timezone.
`story_event_type` int64	Whether or not to include mobile devices that cannot display different ad formats: - Use `256`, to run canvas ads - Use `128` to run video ads - Use `0` if you do not include video or canvas ads - Use `384` (256 + 128), to include both canvas and video. You cannot create video ads if you set this flag to `0` during prediction. You can create non-video ads if the flag is set to `128`. This field is required if you target all mobile devices. You cannot create canvas ads if this flag is set to `0` during prediction. However, you can create non-canvas ads even the flag is set to `256`.
`target_spec` Targeting object	Targeting spec for reach and frequency prediction. The length of JSON serialized API targeting spec should not exceed 65000 characters after internal reformatting. You cannot: - Use `rightcolumn` together with any feed for placement. - Specify more than one country. - Provide minimal iOS version for `user_os`. Website Custom Audiences and `friends_of_connection` are not supported.
`trending_topics_spec` JSON object	Describe your Reels Trending Ads configuration. `is_all_trending` boolean Default value: `false` is_all_trending `is_special_budget_alloc` boolean Default value: `false` is_special_budget_alloc `trending_topics` array<enum {TRENDING_ALL, TRENDING_FASHION, TRENDING_BEAUTY, TRENDING_SPORTS, TRENDING_FOOD, TRENDING_CARS, TRENDING_BEAUTY_FASHION, TRENDING_FITNESS, TRENDING_MOVIES, TRENDING_PETS_ANIMALS, TRENDING_VIDEO_GAMING, TRENDING_ALL_VERIFIED, TRENDING_MUSIC, TRENDING_SUPERBOWL, TRENDING_NBC_WINTER_OLYMPICS, TRENDING_BASKETBALL, TRENDING_TRAVEL, TRENDING_BUSINESS_FINANCE, TRENDING_BASKETBALL_NBA_PLAYOFFS, TRENDING_DISNEY_WOMENS_MARCH_MADNESS_2026, TRENDING_DISNEY_SPORTS, TRENDING_VANITY_FAIR_OSCARS_2026, TRENDING_VANITY_FAIR_ALL, TRENDING_SOCCER, TRENDING_ELECTRONICS_TECHNOLOGY, TRENDING_HEALTH_WELLNESS, TRENDING_DISNEY_NBA_2026, TRENDING_VOGUE_METGALA_2026, TRENDING_CONDE_METGALA_2026, TRENDING_CONDE_ALL, POE_SPORTS}> Default value: `[]` trending_topics Show child parameters

Return Type

This endpoint supports read-after-write and will read the node represented by id in the return type.

Struct  {
id: numeric string,
}

Error Codes

Error Code	Description
100	Invalid parameter
2625	The request for a reach frequency campaign is invalid.
613	Calls to this api have exceeded the rate limit.
80004	There have been too many calls to this ad-account. Wait a bit and try again. For more info, please refer to /docs/graph-api/overview/rate-limiting#ads-management.
2641	Your ad includes or excludes locations that are currently restricted
190	Invalid OAuth 2.0 Access Token

Updating

You can't perform this operation on this endpoint.

Deleting

You can't perform this operation on this endpoint.