App Ads

Updated: May 21, 2026

This document describes various ad units designed to drive installs and engagement for desktop and mobile apps.

You should use this ad unit to drive people to your desktop or mobile app for the purpose of either install or engagement using photo, video, carousel, or Playable creatives⁠.

Conceptually this allows for the following ads:

	Photo	Video	Carousel	Playable
Mobile Install Ad	✓	✓	✓	✓
Mobile Engagement Ad	✓	✓	✓
Desktop Install Ad	✓	✓	✓
Desktop Engagement Ad	✓	✓	✓
Desktop App Ad for Virtual Goods	✓	✓	✓

Desktop app ads for virtual goods are a subset of desktop engagement, you can use virtual good offers to re-engage your players to come back into your app. For example, an app can offer a discount for an item or a set of their in-app currency in feed to re-engage past payers. See here for instructions on how to set up your app to accept payments.

For reference, this is what the mobile install image unit looks like:

This is what the desktop app ad for virtual goods with image looks like

Prerequisites

To create an app ad, the app developer must complete the steps in this tutorial.

The advertiser must have a Facebook Page with which to run these ads through.

Create

When creating the ad, note the following requirements:

Campaign objective must be APP_INSTALLS, LINK_CLICKS, or CONVERSIONS.

Ad set promoted object must be set

Targeting

For mobile app ads, you must use the mobile targeting spec user_os field. The placement should have a device_platforms field with value of [‘mobile’] and highly recommend the use of the spec’s other fields to target mobile devices on Facebook. Optionally, you can specify publisher_platforms if you only want certain platforms.

For canvas app ads, device_platforms must be desktop. Optionally, you can specify facebook_positions if you do not want both Facebook desktop Feed and Right-Hand-Side column.

When GET_OFFER is used for virtual goods, the price must be discounted. See virtual goods for more information.

App Ad call to actions:

The below additional Call to Actions are available for app ads within the call_to_action field of a post or the ad creative’s object_story_spec. You can also specify the mobile app’s deep link in the app_link field, or the desktop app’s virtual good object in the product_link field.

Key	Value	Required
type	Call to action types for mobile, regardless of install or engagement: `SHOP_NOW` `BOOK_TRAVEL` `LEARN_MORE` `SIGN_UP` `DOWNLOAD` `INSTALL_MOBILE_APP` `USE_MOBILE_APP` `WATCH_VIDEO` `WATCH_MORE` `OPEN_LINK` Call to action types for desktop install or engagement: `USE_APP` (desktop apps) `PLAY_GAME` (desktop game apps) Call to action types for desktop app ads for virtual goods: `BUY_NOW` `GET_OFFER`	yes
value	JSON dictionary of: `{"link": "<APP_STORE_LINK>","app_link": "<MOBILE_DEEP_LINK>","product_link": "<VIRTUAL_GOOD_DEEP_LINK>","link_title": "<NAME_FOR_LINK>"}`	yes Only certain values are required
value.link	refers to the App Store, Google Play Store, or Facebook Canvas App URL, for example, https://itunes.apple.com/us/app/facebook/id284882215	yes
value.app_link	To define the deep link destination only for mobile apps, for example, `myapp://product/12345`. To specify a deep link for desktop apps you should specify it directly in the URL link field.	yes, only for mobile install or engagement ads
value.product_link	To define the URL that points to the product’s Open Graph virtual good object. See here for setup details.	yes, only for desktop virtual goods
value.link_title	Allows you to customize the name for the link, which shows up below the ad’s image	no

Field specification

Create with photo

To create a desktop or mobile app ad with a photo, first create a link Page Post with a photo using the ad creative’s object_story_spec: {'link_data': ...} field.

Example:

curl -X POST \
  -F 'name="Sample Creative"' \
  -F 'object_story_spec={
       "page_id": "<PAGE_ID>",
       "link_data": {
         "call_to_action": {
           "type": "INSTALL_MOBILE_APP",
           "value": {
             "link": "<APP_STORE_URL>"
           }
         },
         "image_hash": "<IMAGE_HASH>",
         "link": "<APP_STORE_URL>",
         "message": "Try it out"
       }
     }' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v25.0/act_<AD_ACCOUNT_ID>/adcreatives

Alternatively, you can create the Page Post through the Page’s feed endpoint and use the post ID in the creative. See the examples section below for more examples.

Create with carousel

To create a mobile app install or engagement ad using the carousel ad format, follow the instructions in the carousel ads docs except in each child_attachments’ link field, specify an app store link.

Considerations

Currently carousel mobile app ads support only one app

Minimum number of 3 images (vs. 2 on non-app ad carousel ads)

Carousel mobile app ads must have a call to action defined

The end card (typically displaying the Page’s profile photo) will not be displayed for carousel mobile app ads.

Note that you should specify the same app store link in each child_attachment. You do not have to specify the link again in the call_to_action:{'value':{'link':... }}}

curl -X POST \
  -F 'name="Carousel app ad"' \
  -F 'object_story_spec={
       "page_id": "<PAGE_ID>",
       "link_data": {
         "message": "My message",
         "link": "http://www.example.com/appstoreurl",
         "caption": "WWW.ITUNES.COM",
         "name": "The link name",
         "description": "The link description",
         "child_attachments": [
           {
             "link": "http://www.example.com/appstoreurl",
             "image_hash": "<IMAGE_HASH>",
             "call_to_action": {
               "type": "USE_MOBILE_APP",
               "value": {
                 "app_link": "<DEEP_LINK>"
               }
             }
           },
           {
             "link": "http://www.example.com/appstoreurl",
             "image_hash": "<IMAGE_HASH>",
             "call_to_action": {
               "type": "USE_MOBILE_APP",
               "value": {
                 "app_link": "<DEEP_LINK>"
               }
             }
           },
           {
             "link": "http://www.example.com/appstoreurl",
             "image_hash": "<IMAGE_HASH>",
             "call_to_action": {
               "type": "USE_MOBILE_APP",
               "value": {
                 "app_link": "<DEEP_LINK>"
               }
             }
           },
           {
             "link": "http://www.example.com/appstoreurl",
             "image_hash": "<IMAGE_HASH>",
             "call_to_action": {
               "type": "USE_MOBILE_APP",
               "value": {
                 "app_link": "<DEEP_LINK>"
               }
             }
           }
         ],
         "multi_share_optimized": true
       }
     }' \
  -F 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v25.0/act_<AD_ACCOUNT_ID>/adcreatives

Create with Video

To create an app ad with a video, first upload a video to the ad account’s video library. Then use the video ID in the ad creative’s object_story_spec: {'video_data':...} field.

Example:

curl \
  -F 'name=Sample Creative' \
  -F 'object_story_spec={
    "page_id": "<PAGE_ID>",
    "video_data": {
      "call_to_action": {"type":"INSTALL_MOBILE_APP","value":{"link":"<APP_STORE_URL>"}},
      "image_url": "<THUMBNAIL_URL>",
      "video_id": "<VIDEO_ID>"
    }
  }' \
  -F 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v25.0/act_<AD_ACCOUNT_ID>/adcreatives

Alternatively, you can create the Page Post through the Page’s video endpoint and use the video ID in the creative. See the examples section below for more examples.

Read

To retrieve details about your Page Post, refer to the link Page Post docs or video Page Post docs.

You can list all Page Posts from the Page’s /promotable_posts edge.

curl https://graph.facebook.com/v25.0/<PAGE_ID>/promotable_posts

To retrieve details about your ad creative, refer to the ad creative documentation.

Mobile measurement

Please refer to the main App Ads documentation.

Deep links

Before you start

Set up your app to support deep links

The pages_manage_ads permission

A Page access token requested by a person who can perform the ADVERTISE task on the Page

The app link, if your app supports app links

Sample code

"call_to_action={
  'type':'LEARN_MORE',
  'value':{
    'link':'https://itunes.apple.com/us/app/facebook/id284882215',
    'app_link':'facebook://path/to/page'
  }
}"

Before specifying an app link, you should validate that it has been scraped by calling:

https://graph.facebook.com/v25.0/?type=og&scrape=true&id=<APP_LINK>

Mobile app insights

Insights only apply for ads with a promoted object containing the app ID. To obtain an app ID, register the app on Facebook.

Meta will provide aggregated daily insights on the demographics of people who installed your app. To retrieve this, you should use an app access token and query

https://graph.facebook.com/v25.0/<APP_ID>/insights/application_mobile_app_installs?&access_token=<ACCESS_TOKEN>

You can also breakdown stats by specifying an additional URL parameter, breakdown, equal to one of the following values. You cannot currently combine breakdowns.

Name	Description
`gender_age`	Break down your statistics on audience’s age and gender
`country`	Break down your statistics on audience’s country
`locale`	Break down your statistics on audience’s locale

Examples:

https://graph.facebook.com/v25.0/<APP_ID>/insights/application_mobile_app_installs?breakdown=gender_age&access_token=<ACCESS_TOKEN>

https://graph.facebook.com/v25.0/<APP_ID>/insights/application_mobile_app_installs?breakdown=country&access_token=<ACCESS_TOKEN>

https://graph.facebook.com/v25.0/<APP_ID>/insights/application_mobile_app_installs?breakdown=locale&access_token=<ACCESS_TOKEN>

Examples

Create a mobile app install image ad

Step 1. create the Page Post with image. Note that you should use PAGE_ACCESS_TOKEN and Pages API session to create Page Post.

curl \
  -F 'message=Sign up today' \
  -F 'picture=<IMAGE_URL>' \
  -F 'link=<LINK>' \
  -F 'published=1' \
  -F 'call_to_action={"type":"SIGN_UP","value":{"link":"<LINK>"}}' \
  -F 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v25.0/<PAGE_ID>/feed

Step 2. Create the ad creative ({STORY_ID} is in form of '{PAGE_ID}_{POST_ID}')

curl -X POST \
  -F 'object_story_id="<PAGE_ID>_<POST_ID>"' \
  -F 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v25.0/act_<AD_ACCOUNT_ID>/adcreatives

Step 3. Use the creative in an ad

curl -X POST \
  -F 'name="My AdGroup with Redownload"' \
  -F 'adset_id="<AD_SET_ID>"' \
  -F 'creative={
       "creative_id": "<CREATIVE_ID>"
     }' \
  -F 'redownload=1' \
  -F 'status="PAUSED"' \
  -F 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v25.0/act_<AD_ACCOUNT_ID>/ads

Create a mobile app image ad with a deep link, optimizing for clicks, paying for impressions

Step 1. Create the Page Post with image. Note that you should use PAGE_ACCESS_TOKEN and Pages API session to create Page Post.

curl -X POST \
  -F 'message="This is a test message"' \
  -F 'call_to_action={
       "type": "BUY_NOW",
       "value": {
         "link": "<APP_STORE_URL>",
         "app_link": "<DEEP_LINK>"
       }
     }' \
  -F 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v25.0/<PAGE_ID>/feed

Step 2. Create the ad creative

curl -X POST \
  -F 'object_story_id="<PAGE_ID>_<POST_ID>"' \
  -F 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v25.0/act_<AD_ACCOUNT_ID>/adcreatives

Step 3. Set the bidding at the ad set, optimizing for clicks, paying for impressions.

curl \
  -F 'name=LifetimeBudgetSet' \
  -F 'lifetime_budget=100000' \
  -F 'bid_amount=500' \
  -F 'billing_event=IMPRESSIONS' \
  -F 'optimization_goal=LINK_CLICKS' \
  -F 'promoted_object={"application_id":"<APP_ID>","object_store_url":"<APP_STORE_URL>"}' \
  -F 'targeting={
    "facebook_positions": ["feed"],
    "geo_locations": {"countries":["US"]},
    "publisher_platforms": ["facebook","audience_network"],
    "user_os": ["IOS"]
  }' \
  -F 'campaign_id=<CAMPAIGN_ID>' \
  -F 'end_time=2018-02-06T04:45:30+0000' \
  -F 'status=PAUSED' \
  -F 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v25.0/act_<AD_ACCOUNT_ID>/adsets

Step 4. Use the creative in an ad

curl \
  -F 'name=My Ad' \
  -F 'adset_id=<AD_SET_ID>' \
  -F 'creative={"creative_id":"<CREATIVE_ID>"}' \
  -F 'redownload=1' \
  -F 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v25.0/act_<AD_ACCOUNT_ID>/ads

Create a mobile app engagement image ad with an app link⁠, optimizing for app events, paying for impressions

Step 1. Create the Page Post with image. Note that you should use PAGE_ACCESS_TOKEN and Pages API session to create Page Post.

curl \
  -F 'message=Check out this App today. Available on iTunes.' \
  -F 'published=1' \
  -F 'link=<APP_STORE_URL>' \
  -F 'picture=<IMAGE_URL>' \
  -F 'call_to_action={
    "type": "LEARN_MORE",
    "value": {"link":"<APP_STORE_URL>","app_link":"<APP_DEEP_LINK>"}
  }' \
  -F 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v25.0/<PAGE_ID>/feed

Step 2. Create the ad creative

curl -X POST \
  -F 'object_story_id="<PAGE_ID>_<POST_ID>"' \
  -F 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v25.0/act_<AD_ACCOUNT_ID>/adcreatives

Step 3. Set the bidding at the ad set, optimizing for app events, paying for impressions.

Note you must also set the ad set’s promoted_object to include a custom_event_type to optimize towards, see ad set docs for more details.

curl -X POST \
  -F 'name="A CPA Ad Set optimized for App Events"' \
  -F 'campaign_id="<AD_CAMPAIGN_ID>"' \
  -F 'daily_budget=300' \
  -F 'start_time="2025-11-13T15:11:01-0800"' \
  -F 'end_time="2025-11-20T15:11:01-0800"' \
  -F 'billing_event="IMPRESSIONS"' \
  -F 'optimization_goal="OFFSITE_CONVERSIONS"' \
  -F 'bid_amount=100' \
  -F 'status="PAUSED"' \
  -F 'promoted_object={
       "application_id": "<APP_ID>",
       "object_store_url": "<APP_STORE_URL>",
       "custom_event_type": "PURCHASE"
     }' \
  -F 'targeting={
       "facebook_positions": [
         "feed"
       ],
       "geo_locations": {
         "countries": [
           "US"
         ]
       },
       "user_os": [
         "iOS"
       ]
     }' \
  -F 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v25.0/act_<AD_ACCOUNT_ID>/adsets

Step 4. Use the creative in an ad

curl \
  -F 'name=My Ad' \
  -F 'adset_id=<AD_SET_ID>' \
  -F 'creative={"creative_id":"<CREATIVE_ID>"}' \
  -F 'redownload=1' \
  -F 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v25.0/act_<AD_ACCOUNT_ID>/ads

Examples for Page Post ads

Note that you should use PAGE_ACCESS_TOKEN and Pages API session to create Page Post.

Create a mobile app install video ad

  curl \
  -F 'name=My Video' \
  -F 'message=Check out this app!' \
  -F 'thumbnail=<APP_STORE_URL>' \
  -F 'published=0' \
  -F 'call_to_action={"type":"INSTALL_MOBILE_APP","value":{"link":"<APP_STORE_URL>"}}' \
  -F 'source=@<VIDEO_PATH>' \
  -F 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v25.0/<PAGE_ID>/videos

Create a mobile app video ad with a deep link

  curl \
  -F 'name=My Video' \
  -F 'message=Check out this app!' \
  -F 'thumbnail=<APP_STORE_URL>' \
  -F 'published=0' \
  -F 'call_to_action={
    "type": "LEARN_MORE",
    "value": {"link":"<APP_STORE_URL>","app_link":"<APP_DEEP_LINK>"}
  }' \
  -F 'source=@<VIDEO_PATH>' \
  -F 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v25.0/<PAGE_ID>/videos

Create a desktop app install video ad

  curl \
  -F 'name=My Video' \
  -F 'message=Check out this app!' \
  -F 'thumbnail=<THUMBNAIL_PATH>' \
  -F 'published=0' \
  -F 'call_to_action={"type":"PLAY_GAME","value":{"link":"<THUMBNAIL_PATH>"}}' \
  -F 'source=@<VIDEO_PATH>' \
  -F 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v25.0/<PAGE_ID>/videos

Create a desktop app ads for virtual goods image ad

curl \
  -F 'message=Buy coins now!' \
  -F 'picture=<IMAGE_URL>' \
  -F 'link=<LINK>' \
  -F 'published=1' \
  -F 'call_to_action={"type":"BUY_NOW","value":{"link":"<LINK>","product_link":"<PRODUCT_LINK>"}}' \
  -F 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v25.0/<PAGE_ID>/feed

Create a desktop app ads for virtual goods video ad

  curl \
  -F 'name=My Video' \
  -F 'message=Buy coins now!' \
  -F 'thumbnail=<THUMBNAIL_PATH>' \
  -F 'published=0' \
  -F 'call_to_action={
    "type": "BUY_NOW",
    "value": {"link":"<THUMBNAIL_PATH>","product_link":"<THUMBNAIL_PATH>"}
  }' \
  -F 'source=@<VIDEO_PATH>' \
  -F 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v25.0/<PAGE_ID>/videos

Create app ads with Awareness objectives

To provide universal link treatment for the Awareness objective, you can include the app ID under creative.template_url_spec. If not provided, the ad will lead users to your website.

curl \
  -F 'name=Advantage+ Catalog Ads Template Creative Sample' \
  -F 'template_url_spec={
    "config": {
     "app_id": "1596400373958175"
    }
  }' \
  -F 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v25.0/act_<AD_ACCOUNT_ID>/adcreatives

Create static ads with Traffic objective app-fallback-to-web behavior

When an app is selected in an ad set, this is the change in object_story_spec after web fallback is added.

curl -X POST \
  -F 'name="Traffic app fallback web sample"' \
  -F 'object_story_spec={
    "page_id": "<PAGE_ID>",
    "template_data": {
    "call_to_action": {
      "type": "INSTALL_MOBILE_APP",
      "value": {
        "link": "https://www.example.com"
        “app_link”: “<DEEPLINK_URL>
        “object_store_urls”: [
          <STORE_URL_OF_APP>
        ]
      }
    },
    "message": "Test {{product.name | titleize}}",
    "link": "https://www.example.com"",
    "name": "Headline {{product.price}}",
    "description": "Description {{product.description}}"
    }
  }' \
  -F 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v25.0/act_<AD_ACCOUNT_ID>/adcreatives

If fallback needs to be a store, provide the store URL under the link field. If fallback needs to be a website, provide the object_store_urls value as a list with just one value — the app store URL of the app — and the link field with the website fallback URL.

Advantage+ Catalog Ads for Mobile App Install

Advantage+ catalog ads can drive people to install your mobile app. This enables you to retarget people with mobile install ads, based on user behavior.

Step 1. Create a campaign for your product catalog

curl -X POST \
  -F 'name="App Installs Campaign with Dynamic Product Ads"' \
  -F 'objective="OUTCOME_APP_PROMOTION"' \
  -F 'status="PAUSED"' \
  -F 'special_ad_categories=[]' \
  -F 'is_adset_budget_sharing_enabled=0' \
  -F 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v25.0/act_<AD_ACCOUNT_ID>/campaigns

Step 2. Create an ad set for a specific product set under the above product catalog

curl \
  -F 'name=Mobile App Installs Ad Set with Dynamic Product Ads' \
  -F 'bid_amount=3000' \
  -F 'billing_event=IMPRESSIONS' \
  -F 'optimization_goal=APP_INSTALLS' \
  -F 'daily_budget=15000' \
  -F 'campaign_id=<CAMPAIGN_ID>' \
  -F 'targeting={
    "geo_locations": {"countries":["US"]},
    "publisher_platforms": ["facebook","audience_network"],
    "device_platforms": ["mobile"],
    "user_os": ["IOS"],
    "dynamic_audience_ids": ["<PRODUCT_AUDIENCE_ID>"]
  }' \
  -F 'promoted_object={
    "product_set_id": "<PRODUCT_SET_ID>",
    "application_id": "<APP_ID>",
    "object_store_url": "<APP_STORE_URL>"
  }' \
  -F 'status=PAUSED' \
  -F 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v25.0/act_<AD_ACCOUNT_ID>/adsets

Step 3. Create the Advantage+ catalog ads creative by using template

curl -X POST \
  -F 'name="Advantage+ catalog ads template creative sample"' \
  -F 'object_story_spec={
       "page_id": "<PAGE_ID>",
       "template_data": {
         "call_to_action": {
           "type": "INSTALL_MOBILE_APP",
           "value": {
             "link": "http://www.example.com/appstoreurl"
           }
         },
         "message": "Test {{product.name | titleize}}",
         "link": "http://www.example.com/appstoreurl",
         "name": "Headline {{product.price}}",
         "description": "Description {{product.description}}"
       }
     }' \
  -F 'product_set_id="<PRODUCT_SET_ID>"' \
  -F 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v25.0/act_<AD_ACCOUNT_ID>/adcreatives

Step 4. Use the above Ad creative in an Ad

curl \
  -F 'name=My Ad' \
  -F 'adset_id=<AD_SET_ID>' \
  -F 'creative={"creative_id":"<CREATIVE_ID>"}' \
  -F 'redownload=1' \
  -F 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v25.0/act_<AD_ACCOUNT_ID>/ads

Upload Playable HTML File to Ad Account

curl -X POST \
  -F "name=<NAME>" \
  -F "source=<>" \
  -F "access_token=<ACCESS_TOKEN>" \
"https://graph.facebook.com/v25.0/act_<AD_ACCOUNT_ID>/adplayables"

name: Name that differentiates the ad asset from other playable ads in the ad account; for example, {ad_name} -> {playable_asset_name}

source: Absolute path of the file on your local machine

access_token: Can be generated from the Graph API Explorer

You can also use an existing playable asset ID within the ad account

Meta Tag in Playable HTML File

You can add two metadata tags to your playable HTML 5 file. This enables Meta to attribute the playable in the ads to your app.

...
<head>
  ...
  <meta name="ref-application-id" content="<YOUR_APP_ID>">
  <meta name="ref-asset-id" content="<YOUR_ASSET_ID>">
  ...
</head>
...

Please provide your Meta app ID and asset ID meta tag in the playable HTML file. This helps Meta provide accurate insights about the asset when it appears in your ad.

The asset ID uniquely identifies this playable element in your system.

Create Ads in Ad Account

Set placement to Facebook Feed. Audience Network Rewarded Video and Interstitial only. Please contact your Meta partner for more details.

Creative can only be video with aspect ratio of >= 1

Set up the budget and schedule

Create the playable creative in API:

curl \
  -F 'name=Sample Creative' \
  -F 'object_story_spec={
       "page_id": "<PAGE_ID>",
       "video_data": {
         "call_to_action": {
           "type":"INSTALL_MOBILE_APP",
           "value":{
             "application":<APP_ID>,
             "link":"<APP_STORE_URL>"
           }
         },
         "image_url": "<THUMBNAIL_URL>",
         "link_description": "try it out",
         "video_id": "<VIDEO_ID>"
       }
  }' \
  -F 'playable_asset_id=<PLAYABLE_ASSET_ID>' \
  -F 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v25.0/act_<AD_ACCOUNT_ID>/adcreatives

Create ad in API:

curl \
  -F 'name=My Ad' \
  -F 'status=ACTIVE' \
  -F 'adset_id=<AD_SET_ID>' \
  -F 'creative={"creative_id":"<CREATIVE_ID>"}' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v25.0/act_<AD_ACCOUNT_ID>/ads

App Event Optimization

See App Events Optimization for App Ads.

Value Optimization

See Value Optimization for App Ads.

Learn More

Creating Mobile App Install Ads

Mobile App Engagement Ads

Desktop App Ads

Deep linking for Mobile Apps

Audience Network