Ads and Commerce

Version 18.0

Updated: Jan 14, 2025
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Ads in WhatsApp Status are available via the Marketing API. Learn more about ads in WhatsApp Status.

Marketing API

Released September 12, 2023
Available until August 13, 2024
Blog Post

Catalog API

Credit Cards

Applies to v18.0+.
The {ad-account-id}/credit_cards endpoint is no longer supported.

Reach and Frequency

Reach and Frequency Campaigns

Applies to v18.0+.
Objective
  • Target frequency can now be used for REACH and VIDEO_VIEWS objectives in reach and frequency campaigns.
  • The objective parameter will no longer accept TRAFFIC unless the rf_prediction_id_to_share parameter is set to a valid prediction ID.
Optimizations
  • Reach and frequency campaigns can now use the REACH optimization.
  • The optimization_goal parameter will no longer accept POST_ENGAGEMENT or LINK_CLICKS unless the rf_prediction_id_to_share parameter is set to a valid prediction ID.
  • The frequency_cap parameter will no longer accept any value greater than 0 if the optimization_goal parameter is set to AD_RECALL_LIFT. AD_RECALL_LIFT predictions will be generated without applying any frequency cap.
The following endpoints are affected:

Targeting

Location Targeting

Applies to v18.0+. Will apply to all versions December 11, 2023.
When no location_types is sent in the API call, it will default to ['home', 'recent'].
The following endpoints are affected:

Location Targeting Deprecation

Applies to v18.0+.
All options other than ['home','recent'] will be deprecated for location_types. Trying to use any options other than ['home', 'recent'] will result in an error.
The following endpoints are affected: