You can easily create, measure, and optimize video and carousel ads on Facebook through the API. See Facebook for Business, Carousel Ads⁠. For supported video formats for ads, see Advertiser Help Center, Videos⁠.

Limitations

The video_id must be associated with the ad account.

Video Ads

To create a video ad in a VIDEO_VIEWS objective and optimize the bid for reach, follow these steps:

Step 1: Provide ad creatives

Step 2: Create ad campaign

Step 3: Create an ad set

Step 4: Create an ad

Step 1: Provide ad creatives

Create a video ad using an existing video ID and a video uploaded to Facebook.

You will need:

pages_read_engagement and ads_management permissions

a video uploaded to either the act_{ad-account-id}/advideos endpoint

curl \
  -F 'name=Sample Creative' \
  -F 'object_story_spec={
  "page_id": "<PAGE_ID>",
  "video_data": {"image_url":"<THUMBNAIL_URL>","video_id":"<VIDEO_ID>"}
  }' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v25.0/act_<AD_ACCOUNT_ID>/adcreatives

Step 2: Create ad campaign

Set objective to VIDEO_VIEWS:

curl -X POST \
  -F 'name="Video Views campaign"' \
  -F 'objective="OUTCOME_ENGAGEMENT"' \
  -F 'status="PAUSED"' \
  -F 'special_ad_categories=[]' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v25.0/act_<AD_ACCOUNT_ID>/campaigns

See Reference: Campaign, AdObjectives in PHP⁠ and AdObjectives in Python⁠

Step 3: Create an ad set

If your goal is lowest cost-per-view possible, you should pair the video view campaign objective with an ad set’s optimization_goal=THRUPLAY. You can set bidding_event to IMPRESSIONS or THRUPLAY, to pay per impression or per video view. See CPV bidding.

curl \
  -F 'name=A CPV Ad Set' \
  -F 'campaign_id=<CAMPAIGN_ID>' \
  -F 'daily_budget=500' \
  -F 'start_time=2024-05-06T04:45:29+0000' \
  -F 'end_time=2024-06-06T04:45:29+0000' \
  -F 'billing_event=THRUPLAY' \
  -F 'optimization_goal=THRUPLAY' \
  -F 'bid_amount=100' \
  -F 'targeting={
  "device_platforms": ["mobile"],
  "geo_locations": {"countries":["US"]},
  "publisher_platforms": ["facebook"]
  }' \
  -F 'status=PAUSED' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v25.0/act_<AD_ACCOUNT_ID>/adsets

Cost-per-view rates are lower for ad sets with optimization_goal=THRUPLAY compared to CPVs from Reach and Frequency buying optimized for video views.The end date must be in the future. See Reference: Ad Set.

Step 4: Create an ad

Use the existing ad set and ad creative:

curl -X POST \
  -F 'name="My Ad"' \
  -F 'adset_id="<AD_SET_ID>"' \
  -F 'creative={
  "creative_id": "<CREATIVE_ID>"
  }' \
  -F 'status="PAUSED"' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v25.0/act_<AD_ACCOUNT_ID>/ads

When a campaign objective is VIDEO_VIEWS, by default the ad gets the right tracking specs which define actions tracked for an ad. For example, video views:

{'action.type':'video_view','post':'POST_ID','post.wall':'PAGE_ID'}

See Ads Manager: My Campaigns⁠ and Reference: Ad.

Example Brand Awareness

To create a video ad for brand awareness, see brand awareness blog.

Example Reach and Frequency

To extend the reach of a video to more people, use the video view campaign objective with Reach and Frequency. You will need to create a prediction, reserve it, and assign it to your ad set.

Follow the video view creation, but apply Reach and Frequency to your ad set. Specify these additional parameters:

-F "rf_prediction_id=<RESERVATION_ID>" \

Video for Direct Response

To encourage people to move from awareness to action, see Video Creative in the Carousel Format.

Reach people who watched a video. From awareness to affinity and consideration. See remarketing.

Engage with brand and products. Add a call-to-action to visit a specific page on your website. See call to action.

Remarketing

Video ads remarketing provides support for advertisers to target certain custom audiences from organic or paid videos on both Facebook and Instagram. Use this feature to move people from awareness to deeper funnel objectives such as affinity and consideration. See Research: Creative Combinations that Work⁠.

You need advertiser permission for the page containing a video to create an audience for that video.

For the audience, set subtype=ENGAGEMENT. Then write rules for the audience you want to create. Each rule has an object_id, such as video ID, and event_name. The event_name is one of:

video_watched: the number of times your video was watched for an aggregate of at least 3 seconds, or for nearly its total length, whichever happened first.

video_completed: the number of times your video was watched at 95% of its length, including watches that skipped to this point.

video_view_10s: the number of times your video was watched for an aggregate of at least 10 seconds, or for nearly its total length, whichever happened first.

video_view_15s: the number of times your video was watched for an aggregate of at least 15 seconds, or for nearly its total length, whichever happened first.

video_view_25_percent: the number of times your video was watched at 25% of its length, including watches that skipped to this point.

video_view_50_percent: the number of times your video was watched at 50% of its length, including watches that skipped to this point.

video_view_75_percent: the number of times your video was watched at 75% of its length, including watches that skipped to this point.

You can combine videos to create an audience based on various videos and actions. For example, an audience could contain 3 second views from video A, and completes from video B and C.

This creates an audience from the past 14 days of 3s+ video viewers of video 1 and completed video viewers of video 2. The audience also autofills for viewers prior to audience creation with prefill=true.

curl \
  -F 'name=Video Ads Engagement Audience' \
  -F 'subtype=ENGAGEMENT' \
  -F 'description=Users who watched my video' \
  -F 'prefill=1' \
  -F 'rule=[
  {"object_id":"%video_id_1","event_name":"video_watched"},
  {"object_id":"%video_id_2","event_name":"video_completed"}
  ]' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v25.0/act_<AD_ACCOUNT_ID>/customaudiences

Backfill is supported for video views after October 16th, 2015.

Call to Action

Video with Call to Action (CTA) prompts people to learn more and visit a specific page on a website. Improve performance when your primary objective is driving video views or brand awareness and your secondary objective is driving offsite clicks. You should use a video link ad for the latter. How CTAs render:

For Mobile and Desktop, shown as part of the post. When the video is paused, it displays next to the Resume option.

For Mobile, when someone clicks a video to watch in full screen, a floating CTA appears as a video overlay.

External video link posts do not display CTAs.

You can use video with CTAs only with the following campaign objectives:

PAGE_LIKES

LEAD_GENERATION

LOCAL_AWARENESS

LINK_CLICKS

CONVERSIONS

APP_INSTALLS

VIDEO_VIEWS

BRAND_AWARENESS

Mobile app engagement

See Video expansion to Additional Objectives. This creates a video ad with GET_DIRECTIONS call to action:

curl \
  -F 'object_story_spec={
  "page_id": "<PAGE_ID>",
  "video_data": {
  "call_to_action": {
  "type": "GET_DIRECTIONS",
  "value": {
  "link": "fbgeo:\/\/37.48327, -122.15033, \"1601 Willow Rd Menlo Park CA\""
  }
  },
  "image_url": "<THUMBNAIL_URL>",
  "link_description": "Come check out our new store in Menlo Park!",
  "video_id": "<VIDEO_ID>"
  }
  }' \
  -F 'access_token=<ACCESS_TOKEN>' \
   https://graph.facebook.com/v25.0/act_<AD_ACCOUNT_ID>/adcreatives

Video Metrics

Video Post Insights, Organic

Learn more about how your videos perform on Facebook and make more informed decisions about video content. Currently we only provide metrics when someone starts watching videos. This includes video views, unique video views, the average duration of the video view, and audience retention. See where people drop off in your videos and parts people may find most interesting.

Video Ad Insights, Paid

Use the Ad Insights API. The response contains various video metrics.

Video Type

Retrieve video ad stats grouped by video type such as auto-play, click-to-play. Include action_video_type in action_breakdowns. Expected values for action_video_type are total, click_to_play, and auto_play.

We are currently in limited testing for the action_video_type option. To identify clients with the breakdown, check CAN_USE_VIDEO_METRICS_BREAKDOWN for the ad account.

curl -G \
  -d 'action_breakdowns=action_video_type' \
  -d 'date_preset=last_30_days' \
  -d 'fields=actions,video_avg_pct_watched_actions,video_complete_watched_actions' \
  -d 'access_token= <ACCESS_TOKEN>' \
  https://graph.facebook.com/v25.0/act_<AD_ACCOUNT_ID>/insights

The response includes objects with action_type as video_view and contain a key action_video_type:

{
  "data": [
    {
      "actions": [
        ...
        {
          "action_type": "video_play",
          "value": 9898
        },
        {
          "action_type": "video_view",
          "action_video_type": "total",
          "value": 921129
        },
        {
          "action_type": "video_view",
          "action_video_type": "auto_play",
          "value": 915971
        },
        {
          "action_type": "video_view",
          "action_video_type": "click_to_play",
          "value": 5158
        }
      ],
      "video_avg_pct_watched_actions": [
        {
          "action_type": "video_view",
          "action_video_type": "total",
          "value": 60.59
        },
        {
          "action_type": "video_view",
          "action_video_type": "auto_play",
          "value": 60.47
        },
        {
          "action_type": "video_view",
          "action_video_type": "click_to_play",
          "value": 80.63
        }
      ],
      "video_complete_watched_actions": [
        {
          "action_type": "video_view",
          "action_video_type": "total",
          "value": 156372
        },
        {
          "action_type": "video_view",
          "action_video_type": "auto_play",
          "value": 154015
        },
        {
          "action_type": "video_view",
          "action_video_type": "click_to_play",
          "value": 2357
        }
      ],
      "date_start": "2014-12-26",
      "date_stop": "2015-03-25"
    }
  ],
  "paging": {
    "cursors": {
      "before": "MA==",
      "after": "MA=="
    }
  }
}

See Ad Insights API

Carousel Ads

Get more creative real-estate in Feed and drive people to your website or mobile app to convert. Create a carousel ad two ways:

Create an ad and unpublished page post in one call: ad creative API.

Create an unpublished Page post then create an ad creative using the post (not available for video carousel).

Carousel ads is not supported for Facebook Stories.

Create Inline

Create a carousel ad page post while creating an ad creative. Specify the page post content in object_story_spec, which creates an unpublished page post from adcreatives. See ad creatives. For example:

curl \
  -F 'name=Sample Creative' \
  -F 'object_story_spec={
    "link_data": {
      "child_attachments": [
        {
          "description": "$8.99",
          "image_hash": "<IMAGE_HASH>",
          "link": "https:\/\/www.link.com\/product1",
          "name": "Product 1",
          "video_id": "<VIDEO_ID>"
        },
        {
          "description": "$9.99",
          "image_hash": "<IMAGE_HASH>",
          "link": "https:\/\/www.link.com\/product2",
          "name": "Product 2",
          "video_id": "<VIDEO_ID>"
        },
        {
          "description": "$10.99",
          "image_hash": "<IMAGE_HASH>",
          "link": "https:\/\/www.link.com\/product3",
          "name": "Product 3"
        }
      ],
      "link": "<URL>"
    },
    "page_id": "<PAGE_ID>"
  }' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v25.0/act_<AD_ACCOUNT_ID>/adcreatives

The response is a creative ID:

{"id":"<CREATIVE_ID>"}

Create Post, then Ad

Create an unpublished Page post. child_attachments is an array of link objects. On each link object, picture, name and description are optional. You can post these as by the Page only with a Page access token.

curl -X GET \
  -d 'message="Browse our latest products"' \
  -d 'published=0' \
  -d 'child_attachments=[
       {
         "link": "<APP_STORE_URL>",
         "name": "Product 1",
         "description": "$4.99",
         "image_hash": "<IMAGE_HASH>"
       },
       {
         "link": "<APP_STORE_URL>",
         "name": "Product 2",
         "description": "$4.99",
         "image_hash": "<IMAGE_HASH>"
       },
       {
         "link": "<APP_STORE_URL>",
         "name": "Product 3",
         "description": "$4.99",
         "image_hash": "<IMAGE_HASH>"
       },
       {
         "link": "<APP_STORE_URL>",
         "name": "Product 4",
         "description": "$4.99",
         "image_hash": "<IMAGE_HASH>"
       }
     ]' \
  -d 'caption="WWW.EXAMPLE.COM"' \
  -d 'link="http://www.example.com/products"' \
  -d 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v25.0/<PAGE_ID>/posts

Then, provide ad creative with the unpublished Page post. Use the id for the object_story_id in your ad creative.

curl -X POST \
  -F 'object_story_id="<PAGE_ID>_<POST_ID>"' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v25.0/act_<AD_ACCOUNT_ID>/adcreatives

Create Video Carousel Ad

Video carousel ads can have ‘caption’ in the child attachment to customize the display URL on the end screen:

"child_attachments": [
 {
   "link": "https://www.facebookmarketingdevelopers.com/",
   "name": "Facebook Marketing Developers",
   "description": "Facebook Marketing Developers",
   "call_to_action": {
     "type": "APPLY_NOW",
     "value": {
      "link_title": "Facebook Marketing Developers"
     }
   },
   "video_id": "123",
   "caption": "mycustomlinkcaption.com"
  },
]

To get child attachments details, use ID and call Graph API, Video, Reference.

Create Mobile App Ad

Limitations:

Carousel mobile app ads support only one app

Minimum of 3 images compared to 2 on non-app ad carousel ads

Carousel mobile app ads must have a call to action

The end card which typically displays the page’s profile photo will not display for carousel mobile app ads. Note that you should specify the same app store link in each child_attachment. You do not have to specify the link again in the call_to_action:{'value':{'link':... }}}

For example, to create a carousel ad for mobile app installs:

curl -X POST \
  -F 'name="Carousel app ad"' \
  -F 'object_story_spec={
       "page_id": "<PAGE_ID>",
       "link_data": {
         "message": "My message",
         "link": "http://www.example.com/appstoreurl",
         "caption": "WWW.ITUNES.COM",
         "name": "The link name",
         "description": "The link description",
         "child_attachments": [
           {
             "link": "http://www.example.com/appstoreurl",
             "image_hash": "<IMAGE_HASH>",
             "call_to_action": {
               "type": "USE_MOBILE_APP",
               "value": {
                 "app_link": "<DEEP_LINK>"
               }
             }
           },
           {
             "link": "http://www.example.com/appstoreurl",
             "image_hash": "<IMAGE_HASH>",
             "call_to_action": {
               "type": "USE_MOBILE_APP",
               "value": {
                 "app_link": "<DEEP_LINK>"
               }
             }
           },
           {
             "link": "http://www.example.com/appstoreurl",
             "image_hash": "<IMAGE_HASH>",
             "call_to_action": {
               "type": "USE_MOBILE_APP",
               "value": {
                 "app_link": "<DEEP_LINK>"
               }
             }
           },
           {
             "link": "http://www.example.com/appstoreurl",
             "image_hash": "<IMAGE_HASH>",
             "call_to_action": {
               "type": "USE_MOBILE_APP",
               "value": {
                 "app_link": "<DEEP_LINK>"
               }
             }
           }
         ],
         "multi_share_optimized": true
       }
     }' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v25.0/act_<AD_ACCOUNT_ID>/adcreatives

You can only publish your post as the Facebook Page associated with the mobile app. And you must use a Page access token.

curl \
  -F 'message=My description' \
  -F 'link=<APP_STORE_URL>' \
  -F 'caption=WWW.ITUNES.COM' \
  -F 'child_attachments=[
    {
      "link": "<APP_STORE_URL>",
      "image_hash": "<IMAGE_HASH_I>",
      "call_to_action": {
        "type": "USE_MOBILE_APP",
        "value": {"app_link":"<DEEP_LINK_I>","link_title":"<LINK_TITLE_I>"}
      }
    },
    {
      "link": "<APP_STORE_URL>",
      "image_hash": "<IMAGE_HASH_I>",
      "call_to_action": {
        "type": "USE_MOBILE_APP",
        "value": {"app_link":"<DEEP_LINK_I>","link_title":"<LINK_TITLE_I>"}
      }
    },
    {
      "link": "<APP_STORE_URL>",
      "image_hash": "<IMAGE_HASH_I>",
      "call_to_action": {
        "type": "USE_MOBILE_APP",
        "value": {"app_link":"<DEEP_LINK_I>","link_title":"<LINK_TITLE_I>"}
      }
    },
    {
      "link": "<APP_STORE_URL>",
      "image_hash": "<IMAGE_HASH_I>",
      "call_to_action": {
        "type": "USE_MOBILE_APP",
        "value": {"app_link":"<DEEP_LINK_I>","link_title":"<LINK_TITLE_I>"}
      }
    }
  ]' \
  -F 'multi_share_optimized=1' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v25.0/<PAGE_ID>/feed

Use the id from the response to create the AdCreative:

curl -X POST \
  -F 'object_story_id="<PAGE_ID>_<POST_ID>"' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v25.0/act_<AD_ACCOUNT_ID>/adcreatives

Field Specification

This is a Carousel Ad on iOS, showing how fields described are used.

Name	Description
`child_attachments` type: object	A 2-10 element array of link objects required for carousel ads. You should use at least 3 objects for optimal performance; 2 objects is for enabling lightweight integrations and using 2 objects can result in sub-optimal campaign results.
`child_attachments.link` type: string	Link URL or app store URL attached to the post. Required.
`child_attachments.picture` type: URL	Preview image associated with the link. 1:1 aspect ratio and a minimum of 458 x 458 px for best display. Either `picture` or `image_hash` must be specified.
`child_attachments.image_hash` type: string	Hash of preview image associated with the link from your image library; use 1:1 aspect ratio and a minimum of 458 x 458 px for best display. Either `picture` or `image_hash` must be specified.
`child_attachments.name` type: string	Title of link preview. If not specified, title of the linked page used. Typically truncated after 35 characters. You should set a unique `name`, since Facebook interfaces show actions reported by `name`.
`child_attachments.description` type: string	Either a price, discount or website domain. If not specified, content from the linked page is extracted and used. Typically truncated after 30 characters.
`child_attachments.call_to_action` type: object	Optional call to action. See Call To Action. You do not have to specify the link again in `call_to_action:{'value':{'link':... }}}`
`child_attachments.video_id` type: string	ID of the ad video. Can be used in any child-element. If specified, must also set `image_hash` or `picture`.
`message` type: string	Main body of post, also called the status message.
`link` type: string	URL of a link to “See more”. Required.
`caption` type: string	URL to display in the “See more” link. Not applicable for carousel mobile app ads
`multi_share_optimized` type: boolean	If set to `true`, automatically select and order images and links. Otherwise use original order of child elements. Defaults to `true`.
`multi_share_end_card` type: boolean	If set to `false`, removes the end card which displays the page icon. Default is `true`.

Per-Product Ad Statistics

Group actions for Carousel ads by each product with actions_breakdown=['action_carousel_card_id', 'action_carousel_card_name']. Each child_attachment has a different card ID. action_carousel_card_id and action_carousel_card_name is only for Carousel ads.

Get the following stats per card:

website_ctr: available when specifying fields=['website_ctr']

app_install, app_use, apps.uses, credit_spent, mobile_app_install, tab_view, link_click, mobile_app_install, app_custom_event.*, offsite_conversion.*: available when specifying fields=['actions']. Other actions are not available with a card breakdown.

curl -G \
  -d 'action_breakdowns=["action_type","action_carousel_card_id"]' \
  -d 'level=ad' \
  -d 'date_preset=last_30_days' \
  -d 'time_increment=all_days' \
  -d 'breakdowns=placement' \
  --data-urlencode 'filtering=[
    {
      "field": "action_type",
      "operator": "IN",
      "value": ["link_click"]
    }
  ]' \
  -d 'fields=impressions,inline_link_clicks,actions,website_ctr' \
  -d 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v25.0/act_<AD_ACCOUNT_ID>/insights

Response:

{
...
   "website_ctr": [
      {
         "action_carousel_card_id": "1",
         "action_type": "link_click",
         "value": 51.401869158878
      },
      {
         "action_carousel_card_id": "2",
         "action_type": "link_click",
         "value": 50.980392156863
      }
   ],
   "placement": "mobile_feed",
   "date_start": "2015-05-25",
   "date_stop": "2015-05-28"
}

You can also request cost_per_action_type for a breakdown of costs by action type:

curl -G \
  -d 'action_breakdowns=["action_type","action_carousel_card_name"]' \
  -d 'level=ad' \
  -d 'breakdowns=placement' \
  -d 'fields=impressions,campaign_name,cost_per_action_type' \
  -d 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v25.0/act_<AD_ACCOUNT_ID>/insights

Sample response:

{
   "data": [
      {
         "impressions": "1862555",
         "campaign_name": "My Campaign",
         "cost_per_action_type": [
            {
               "action_carousel_card_name": "My Carousel Card 1",
               "action_type": "app_custom_event.fb_mobile_activate_app",
               "value": 0.093347346315861
            },
            {
               "action_carousel_card_name": "My Carousel Card 2",
               "action_type": "app_custom_event.fb_mobile_activate_app",
               "value": 0.38324089579301
            },
            ...
         ],
      }
   ]
}

Carousel breakdown metrics for action_report_time=impression are inaccurate before June 20th, 2015.

Carousel breakdown metrics for action_report_time=conversion are inaccurate before July 20th, 2015.

Placements

If you only select right_hand_column as your placement, you can only use a single-video or carousel format in your ad group. We do not support the video format with a only a right_hand_column placement selected. See Advanced Targeting and Placement.

For example, create an ad set with right_hand_column as your only placement:

curl \
  -F 'name=RHS only Ad Set' \
  -F 'campaign_id=<CAMPAIGN_ID>' \
  -F 'daily_budget=500' \
  -F 'start_time=2017-11-21T15:41:36+0000' \
  -F 'end_time=2017-11-28T15:41:36+0000' \
  -F 'billing_event=IMPRESSIONS' \
  -F 'optimization_goal=LINK_CLICKS' \
  -F 'bid_amount=100' \
  -F 'targeting={
    "device_platforms": ["mobile"],
    "geo_locations": {"countries":["US"]},
    "publisher_platforms": ["facebook"] ,
    "facebook_positions": ["right_hand_column"] ,
  }' \
  -F 'status=PAUSED' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v25.0/act_<AD_ACCOUNT_ID>/adsets

Provide an ad creative with video:

curl \
  -F 'name=Sample Creative' \
  -F 'object_story_spec={
    "page_id": "<PAGE_ID>",
    "video_data": {"image_url":"<THUMBNAIL_URL>","video_id":"<VIDEO_ID>"}
  }' \
  -F 'access_token=ACCESS_TOKEN' \
  https://graph.facebook.com/v25.0/act_<AD_ACCOUNT_ID>/adcreatives

Or provide a canvas ad format for ad creative:

curl \
  -F 'image_hash=<IMAGE_HASH>' \
  -F 'object_story_spec={
    "link_data": {
      "call_to_action": {"type":"LEARN_MORE"},
      "image_hash": "<IMAGE_HASH>",
      "link": "CANVAS_LINK",
      "name": "Creative message"
    },
    "page_id": "<PAGE_ID>"
  }' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v25.0/act_<AD_ACCOUNT_ID>/adcreatives

If you try to create an ad with the ad set and ad creative:

curl \
  -F 'name=My Ad' \
  -F 'adset_id=<AD_SET_ID>' \
  -F 'creative={"creative_id":"<CREATIVE_ID>"}' \
  -F 'status=ACTIVE' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v25.0/act_<AD_ACCOUNT_ID>/ads

In case you get an error code, you should provide a supported creative or change your targeting.

Video and Carousel Ads

Limitations

Video Ads

Step 1: Provide ad creatives

Step 2: Create ad campaign

Step 3: Create an ad set

Step 4: Create an ad

Example Brand Awareness

Example Reach and Frequency

Video for Direct Response

Remarketing

Call to Action

Video Metrics

Video Post Insights, Organic

Video Ad Insights, Paid

Video Type

Carousel Ads

Create Inline

Create Post, then Ad

Create Video Carousel Ad

Create Mobile App Ad

Field Specification

Per-Product Ad Statistics

Placements

See Also