Get Started

• Step 1: Get Instagram account ID
• Step 2: Create campaign
• Step 3: Create ad set - Pick a placement that includes Instagram. We recommend including both Facebook and Instagram, so our system automatically delivers ads to the best audiences on both platforms.
• Step 4: Provide ad creative
• Step 5: Schedule Delivery

• Instagram ads do not support all Facebook ads objectives.
• Not all creative formats supported by Facebook work on Instagram.

• Optimization Goal: Your goal options depend on the objective set at the campaign level. Check our validation rules.
• Targeting Options: You can use all Facebook targeting options for Instagram campaigns, including Facebook’s native basic targeting options, Custom Audiences, and Lookalike Audiences.
• Budget
• Billing Event: The billing_event depends on which optimization_goal you choose. Check our validation rules.
• Schedule

• To show ads exclusively in Stream or Stories specify stream or story in the instagram_positions field.
• Ads using "instagram_positions":["story"] will be displayed in both the Instagram Desktop and Mobile web feeds.
• If you want to display your ads in Instagram’s Explore tab you must include both stream and explore as placements.
• If you want to display your ads on Instagram’s Explore home placement you must include both stream and explore as placements.
• If you want to display your ads on Instagram’s search results placement you must include stream as a placement.
• Instagram Web Feeds ads use the stream placement and are checked for web eligibility to be delivered to both desktop and mobile web feeds. The compatible objectives are BRAND_AWARENESS, REACH, LINK_CLICKS, POST_ENGAGEMENT, VIDEO_VIEWS, and CONVERSIONS.

curl \
  -F 'name=Instagram Adset' \
  -F 'optimization_goal=LINK_CLICKS' \
  -F 'billing_event=IMPRESSIONS' \
  -F 'bid_amount=2' \
  -F 'daily_budget=1000' \
  -F 'campaign_id=<CAMPAIGN_ID>' \
  -F 'targeting={
    "geo_locations": {"countries":["US"]},
    "publisher_platforms": ["instagram"],
    "user_os": ["iOS"]
  }' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v25.0/act_<AD_ACCOUNT_ID>/adsets

curl \
  -F 'name=Instagram Adset' \
  -F 'optimization_goal=LINK_CLICKS' \
  -F 'billing_event=IMPRESSIONS' \
  -F 'bid_amount=2' \
  -F 'daily_budget=1000' \
  -F 'campaign_id=<CAMPAIGN_ID>' \
  -F 'targeting={
    "geo_locations": {"countries":["US"]},
    "publisher_platforms": ["instagram"],
    "instagram_positions": ["stream", "explore", "explore_home"],
    "user_os": ["iOS"]
  }' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v25.0/act_<AD_ACCOUNT_ID>/adsets

curl \
  -F 'name=Instagram Adset' \
  -F 'optimization_goal=LINK_CLICKS' \
  -F 'billing_event=IMPRESSIONS' \
  -F 'bid_amount=2' \
  -F 'daily_budget=1000' \
  -F 'campaign_id=<CAMPAIGN_ID>' \
  -F 'targeting={
    "geo_locations": {"countries":["US"]},
    "publisher_platforms": ["instagram"],
    "instagram_positions": ["stream", "ig_search"],
    "user_os": ["iOS"]
  }' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v25.0/act_<AD_ACCOUNT_ID>/adsets

• Use Posts as Instagram Ads
• Add Optional Call-To-Action
• Get Ad Preview
• Instagram Advantage+ Catalog Ads
• Carousel Ads: You can create carousel ads with Ads Manager⁠ as well as the API.
• Customize Stories
• Add Interactive Elements