Create Branded Content

Updated: Apr 27, 2026

Creators, celebrities, and media companies can share branded content on Facebook. Branded content posts are any content that features or is influenced by a brand partner for an exchange of value.

See About branded content on Facebook, Instagram and Threads⁠ for more information.

Before You Begin

You will need to:

Comply with Meta’s Branded Content Policy⁠ and Ads Policy⁠.

Have a verified Facebook Page or Profile.

Use the Marketing API or Ads Manager to create branded content posts.

Tag your brand partner in the posts using the branded content tool or Marketing API.

If the branded content tool is not available for your Page, submit an application⁠ for access.

Create a Page Post

Make a POST call to the /{page-id}/feed endpoint to create a post on your Page. The sponsor_id, share_status, and message fields are required.

You can allow brand partners to directly boost your posts by using direct_share_status=1 to grant permission to a brand partner. Otherwise, set direct_share_status=0.

Example request

curl -X POST \
  -F "access_token=<ACCESS_TOKEN>" \
  -F "message=Check out some beautiful products in this grocery store" \
  -F "direct_share_status=1" \
"https://graph.facebook.com/v25.0/<PAGE_ID>/feed"

Example response

{
  "id":"<POST_ID>"
}

Post Photos

You can add photos to your post with the /{page-id}/photos endpoint. The sponsor_id, share_status, and the message fields are required.

Specify a url field to link to an existing photo. You can also upload the photo as an attachment to the post.

See Page Photos for more information.

Example request

curl -X POST \
  -F "access_token=<ACCESS_TOKEN>" \
  -F "message=Check out some beautiful products in this grocery store" \
  -F "direct_share_status=1" \
  -F "url=<PHOTO_URL>"
"https://graph.facebook.com/v25.0/<PAGE_ID>/feed"

Example response

{
  "id":"<POST_ID>"
}

Post a Video

Posting a video with branded content requires several steps:

Make a call specifying you want to upload a video.

Use the returned video object ID to upload the video.

Complete the video transfer by setting the share status. Make sure to provide a sponsor_id for the video, which adds branded content to the story.

See Uploading Videos for more information.

Example request

curl -X POST \
  -F "access_token=<ACCESS_TOKEN>" \
  -F "upload_phase=finish" \
  -F "upload_session_id=<SESSION_ID>" \
  -F "sponsor_id=<BRAND_ID>" \
  -F "direct_share_status=1" \
"https://graph-video.facebook.com/v25.0/<PAGE_ID>/videos"

Example response

{
  "success":true
}

Live Video

To create branded live video, you should:

Create a live video object.

Update the live video object and adda sponsor_id.

Start your live video stream.

To learn more about creating and managing live video streams, see Live Video API.

You can query the list of live videos for a Page and use the video ID to update the sponsor_id, or you can use the ID returned when you first create your live video.

Updating Branded Content

Changes to post content with a brand ID on the web or on mobile devices is not supported. However, you can use the Marketing API to update a post to include or change a sponsor by changing the value of the sponsor_id field on a post object.

To add a sponsor to a post, make a POST call to the /{page-post-id} endpoint and specify a sponsor_id. To change the sponsor on a post, pass in a new sponsor_id value.

You can allow or prohibit a brand partner directly boosting a post by providing the sponsor_id and a change to the direct_share_status field.

Example request

curl -X POST \
  -F "access_token=<ACCESS_TOKEN>" \
  -F "sponsor_id=<BRAND_ID>"
  -F "direct_share_status=1" \
"https://graph.facebook.com/v25.0/<PAGE_POST_ID>"

Example response

{
  "success":true
}

Comments Moderation

You can moderate comments on branded content posts using the /{comment-id} endpoint’s is_hidden parameter. This means you can moderate comments even when the post was created by another Page, without needing the creator to take action.

Note: This is only available for comments on Page posts.

To hide a comment, send a POST request to the /{comment-id} endpoint with is_hidden set to true. Setting is_hidden to false will unhide the comment.

See the Comment API reference for more information.

Example request

curl -X POST \
  -F "access_token=<ACCESS_TOKEN>" \
  -F "is_hidden=true" \
"https://graph.facebook.com/v25.0/<COMMENT_ID>"

Example response

{
  "success":true
}