Create an ad campaign
Updated: Jun 24, 2026
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Ads in WhatsApp Status are available via the Marketing API. Learn more about ads in WhatsApp Status.
The first step in launching an ad campaign is to create the campaign itself using the API.
To create an ad campaign, send a
POST request to the /act_<AD_ACCOUNT_ID>/campaigns endpoint with key parameters including the campaign’s name, objective, and status.Example API Request:
curl -X POST \
https://graph.facebook.com/v26.0/act_<AD_ACCOUNT_ID>/campaigns \
-F 'name=My Campaign' \
-F 'objective=LINK_CLICKS' \
-F 'status=PAUSED' \
-F 'access_token=<ACCESS_TOKEN>'
Required parameters
| Name | Description |
|---|---|
name | The name of the campaign. |
objective | The goal of the campaign, for example, LINK_CLICKS. |
status | The initial status of the campaign. Set status to PAUSED to keep the campaign inactive until you finish setup. |