Create an ad campaign
Updated: Jun 24, 2026
The first step in launching an ad campaign is to create the campaign itself using the API.
To create an ad campaign, send a
POST request to the /act_<AD_ACCOUNT_ID>/campaigns endpoint with key parameters including the campaign’s name, objective, and status.Example API Request:
curl -X POST \
https://graph.facebook.com/v25.0/act_<AD_ACCOUNT_ID>/campaigns \
-F 'name=My Campaign' \
-F 'objective=LINK_CLICKS' \
-F 'status=PAUSED' \
-F 'access_token=<ACCESS_TOKEN>'
Required parameters
| Name | Description |
|---|---|
name | The name of the campaign. |
objective | The goal of the campaign, for example, LINK_CLICKS. |
status | The initial status of the campaign. Set status to PAUSED to keep the campaign inactive until you finish setup. |