Ads and Commerce
Ads and Commerce
Resources
Seller Management
Updated: Dec 17, 2025
This page has guidance on what you need to turn a seller into a managed partner that you run ads for with managed partner ads (MPA).
Businesses that sell their products through marketplaces or retailers are referred to as sellers. Once you onboard a seller into managed partner ads, they are considered a managed partner. The only difference between a seller and a managed partner is where the business is in the onboarding journey.
Terminology
These are some terms you may see in the managed partner ads documentation.
| Term | Description |
|---|---|
Marketplace or Retailer | Platforms that bring consumers and sellers together exclusively online. They often stock and sell products from different brands. This is sometimes referred to as “parent” in our API documentation. |
Seller | Businesses that sell their products through marketplaces and/or retailers. This is sometimes referred to as “child” in our API documentation. |
Managed partner | An onboarded seller participating in a managed partner ads partnership with a marketplace or retailer. This is sometimes referred to as “child” in our API documentation. |
Seller Information
You will need the following information for each seller you want to onboard as a managed partner:
- Facebook Page name or Business ID ﹡
- Seller website URL
- Vendor ID
﹡ This is not required, but it will help you quickly onboard sellers to become managed partners.
APIs for Managing Sellers
APIs that apply to sellers also apply to managed partners.
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