Ads and Commerce

Automotive Ads - Audience Management

Updated: May 21, 2026
Copy for LLM
Ads in WhatsApp Status are available via the Marketing API. Learn more about ads in WhatsApp Status.
To successfully manage your audience, you can:

Associate your pixel with your catalog

Via Meta Business Suite

  1. Go to Meta Business Suite > Product Catalogs > Settings > Associate Sources.
  2. Select your pixel.
For more information, see Implement a pixel and/or mobile SDK for Advantage+ catalog ads for automotive⁠.

Via the API

use FacebookAds\Object\ProductCatalog;

$product_catalog = new ProductCatalog(<PRODUCT_CATALOG_ID>);
$product_catalog->createExternalEventSource(array(), array(
  'external_event_sources' => array(
    <PIXEL_ID>
  ),
));

Retarget an audience

Add a section for page event sources in the code block:
{
  "type": "page",
  "id": "<PAGE_ID>",
}
Below is an example of how to create a retargeting audience with signals from your pixel, app, and page events; that is, capture an audience who has visited your vehicle pages belonging to a certain vehicle set.
Page events are only applicable when using Automotive Inventory Ads with an on-Facebook destination.
curl \
  -F 'name=Viewed vehicles in vehicle set in Last 30 days' \
  -F 'subtype=CLAIM' \
  -F 'claim_objective=VEHICLE' \
  -F 'content_type=VEHICLE' \
  -F 'event_sources=[
  {
      "type": "pixel",
      "id": "<PIXEL_ID>"
  },
  {
      "type": "app",
      "id": "<APP_ID>"
  }
  ]' \
  -F 'rule={"vehicle_set_id":{"eq":"<VEHICLE_SET_ID>"}}' \
  -F 'inclusions=[
  {
      "event": "ViewContent",
      "retention": {"min_seconds":0,"max_seconds":2592000}
  },
  {
      "event": "Search",
      "retention": {"min_seconds":0,"max_seconds":2592000}
  },
  {
      "event": "AddToWishlist",
      "retention": {"min_seconds":0,"max_seconds":2592000}
  }
  ]' \
  -F 'exclusions=[{
      "event":"Lead",
      "retention": {"min_seconds":0,"max_seconds":2592000}
  }]' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/<API_VERSION>/act_<AD_ACCOUNT_ID>/customaudiences
If successful, the API returns an audience ID. You can use this audience ID in the dynamic_audience_ids field at the ad set level when creating ads to retarget people based on your signals.
Learn more about best practices for retargeting automotive inventory ads⁠.