Special Ad Categories

• Businesses whose ads do not belong to a Special Ad Category must indicate NONE or send an empty array in the special_ad_categories field.
• When any special_ad_categories are selected, you must also set a special_ad_category_country.
• Businesses running housing, employment, or financial products and services ads must comply with audience restrictions. Audience options for ads about social issues, elections or politics are not affected by the special_ad_categories label.

• HOUSING
• FINANCIAL_PRODUCTS_SERVICES
• EMPLOYMENT
• ISSUES_ELECTIONS_POLITICS
• NONE

curl -X POST \
  -F 'name="My special category campaign"' \
  -F 'objective="LINK_CLICKS"' \
  -F 'status="PAUSED"' \
  -F 'access_token=<ACCESS_TOKEN>' \
  -F 'special_ad_categories="[\'EMPLOYMENT\']"'\
  https://graph.facebook.com/v25.0/act_<AD_ACCOUNT_ID>/campaigns

curl -X POST \
-F 'name="My special category campaign"' \
-F 'objective="LINK_CLICKS"' \
-F 'status="PAUSED"' \
-F 'access_token=<ACCESS_TOKEN>' \
-F 'special_ad_categories="[\'EMPLOYMENT\', \'ISSUES_ELECTIONS_POLITICS\']" '\
-F 'special_ad_category_country="[\'US\']" '\
https://graph.facebook.com/v25.0/act_<AD_ACCOUNT_ID>/campaigns

1. Re-create your campaign and specify special_ad_category. See Create a new campaign for details.
2. Update your audience settings and change your special_ad_category:

• You must update your audience settings to comply with Special Ad Category restrictions. You can do this manually, using our usual targeting end points. Or, you can specify tune_for_category at the ad set level. When you use tune_for_category, you are immediately compliant with the new restrictions:

curl -i -X POST \
  -F 'tune_for_category=EMPLOYMENT'
  https://graph.facebook.com/v25.0/<ADSET_ID>

• After the targeting is updated, request a change in your special_ad_category with a POST request to /<AD_CAMPAIGN_ID>. Include your category information:

curl -i -X POST \
  https://graph.facebook.com/v25.0/<AD_CAMPAIGN_ID>?special_ad_category=EMPLOYMENT

curl -X POST \
  -F 'name="My special category campaign"' \
  -F 'objective="LINK_CLICKS"' \
  -F 'status="PAUSED"' \
  -F 'access_token=<ACCESS_TOKEN>' \
  -F 'special_ad_category=EMPLOYMENT' \
  https://graph.facebook.com/v25.0/act_<AD_ACCOUNT_ID>/campaigns

curl -X POST \
  -F 'name="My campaign"' \
  -F 'objective="LINK_CLICKS"' \
  -F 'status="PAUSED"' \
  -F 'access_token=<ACCESS_TOKEN>' \
  -F 'special_ad_category=NONE' \
  https://graph.facebook.com/v25.0/act_<AD_ACCOUNT_ID>/campaigns

• should be an array of ISO Alpha 2 country codes.
• needs to be a country that the user and Page is authorized in.

• Advertisers must be authorized in the country they want to run ads in.
• The ad account must be eligible to run issue, electoral, or political ads for this Page.

curl -X POST \
-F 'name="My special category campaign"' \
-F 'objective="LINK_CLICKS"' \
-F 'status="PAUSED"' \
-F 'access_token=<ACCESS_TOKEN>' \
-F 'special_ad_categories="[\'ISSUES_ELECTIONS_POLITICS\']" '\
-F 'special_ad_category_country="[\'US\']" '\
https://graph.facebook.com/v25.0/act_<AD_ACCOUNT_ID>/campaigns

• Will default to your listed tax country, if it is not set.
• Does not need to be a country that the user and Page is authorized in.

• Advantage+ catalog ads using Home Listing Catalogs must adhere to Special Ad Category restrictions. When creating an ad campaign, these advertisers should specify HOUSING under special_ad_category.

1. Recommended: Do not specify genders parameters.
2. Set genders to default values: genders defaults to all genders.

• Location exclusion is not supported.
• Location selection must include all areas equal or larger than 15 mile or 25 kilometer radius for the US and Canada, and 15 kilometer radius for Europe of any selected city, address or dropped pin.
• The following location categories are not supported:
  • subcity
  • neighborhood
  • metro_area
  • small_geo_area
  • subneighborhood
  • electoral_district
  • zips

• The following Interest Targeting options are not permitted:
  • Behavior and Demographic targeting
  • Interest exclusion
  • Detailed targeting exclusion
• Supported targeting interests have to be part of a previously approved list. You will be able to search this list in the future with our Targeting Search.

Eligibility

curl -X GET /
https://graph.facebook.com/v25.0/act_<CUSTOM_AUDIENCE_ID>?fields=id,is_eligible_for_sac_campaigns&ad_account_id=<AD_ACCOUNT_ID>&special_ad_categories=HOUSING,EMPLOYMENT&special_ad_category_countries=US,UK

{
  “id”: “23850663569120499”
  “is_eligible_for_sac_campaigns”: false,
  “__fb_trace_id__”: “B6T80EdcZGN”,
  “__www_request_id__”: “AcjtQwFivFWy3cTMMlr-DJ3”
{

• Choosing a Special Ad Category, Ads Help Center⁠
• About Audiences for Special Ad Categories, Ads Help Center⁠
• News for Developers: Troubleshoot Ad Delivery with WITH_ISSUES Status
• Targeting Documentation
• Advanced Targeting and Placement
• Targeting Search
• Facebook Advertising Policies⁠
• Newsroom: A Second Update on Our Civil Rights Audit⁠