Ads and Commerce
Ads and Commerce
Resources
Targeting Restrictions
Updated: May 30, 2024
Advertisers running housing, employment and credit ads, who are based in the United States or running ads targeted to the United States have different sets of restrictions. See Special Ad Category.
Limitations on ad targeting:
| Area | Limit |
|---|---|
Minimum age of a user to target ad | 13 years old |
Maximum age of a user to target ad? | 65 years old |
Languages targeted per ad | 90 (50 recommended) |
Interests targeted | No limit (100 recommended) |
Colleges targeted | 200 (100 recommended) |
Workplaces targeted | 200 (100 recommended) |
Majors targeted | 200 (100 recommended) |
Cities targeted | 250 |
Regions targeted | 200 |
custom_locations | 200 |
geo_markets | 210 |
Connections targeted | 50 |
Latest graduation year targeted | 1980 |
Targeting by zip code | 50,000. Past limit was 2500 zip codes. If you use more than this amount we create an object which represents a set of zip code. You can view this object in the ad set’s targeting_spec. |
Did you find this page helpful?
