Advantage Detailed Targeting

Updated: Jun 30, 2026

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Ads in WhatsApp Status are available via the Marketing API. Learn more about ads in WhatsApp Status.

For more information about Advantage detailed targeting, see Help Center: About Advantage detailed targeting⁠.

Note: Advantage detailed targeting is off by default for campaigns with supported objectives. Opt in to enable it.

To opt in, set the targeting_optimization parameter to expansion_all.
To opt out, set the targeting_optimization parameter to none.

If you use the targeting_optimization parameter for an unsupported objective, the API returns an error.

Example

The following request creates an ad set that opts in to Advantage detailed targeting by setting targeting_optimization to expansion_all.

curl \
  -F "name=relaxation null test" \
  -F "promoted_object={'application_id': '<APP_ID>', 'object_store_url': 'https://itunes.apple.com/app/id1111111'}" \
  -F "is_autobid=true" \
  -F "daily_budget=100" \
  -F "billing_event=LINK_CLICKS" \
  -F "campaign_id=<CAMPAIGN_ID>" \
  -F "access_token=<ACCESS_TOKEN>" \
  -F "targeting={'geo_locations': {'countries': ['US', 'GB']}, 'user_os': ['iOS'], 'user_device': ['iPad', 'iPhone', 'iPod'], 'targeting_optimization': 'expansion_all'}" \
  https://graph.facebook.com/v26.0/act_<AD_ACCOUNT_ID>/adsets

Reach estimates with Advantage detailed targeting

Note: When you set targeting_optimization to expansion_all, reach estimates from the Reach Estimate API may differ from the reach estimates displayed in Ads Manager. With expansion enabled, the API estimates the full expanded audience that Meta delivers to, which includes users beyond your specified targeting criteria.