Advantage custom audience

Updated: Jun 30, 2026

Copy for LLM

Ads in WhatsApp Status are available via the Marketing API. Learn more about ads in WhatsApp Status.

For more information about Advantage custom audience, see Help Center: About Advantage custom audience⁠.

Note: Campaigns with supported objectives are enabled by default.

To opt in, set the custom_audience parameter within targeting_relaxation_types to 1.

To opt out, set the custom_audience parameter within targeting_relaxation_types to 0.

If you use the custom_audience parameter within targeting_relaxation_types for an unsupported objective, the API returns an error.

Example

curl \
  -F "name=relaxation null test" \
  -F "bid_strategy=LOWEST_COST_WITHOUT_CAP" \
  -F "daily_budget=100" \
  -F "billing_event=IMPRESSIONS" \
  -F "campaign_id=<CAMPAIGN_ID>" \
  -F "access_token=<ACCESS_TOKEN>" \
  -F "targeting={'geo_locations': {'countries': ['US', 'GB']}, 'custom_audiences': [{<CUSTOM_AUDIENCE_DATA>}], 'targeting_relaxation_types': {'custom_audience': 1}}" \
  https://graph.facebook.com/v26.0/act_<AD_ACCOUNT_ID>/adsets