Ads and Commerce

Standard Enhancements for Advantage+ Creative

Updated: May 21, 2026
Starting with Marketing API v22.0, opting in or out of standard enhancements will no longer be available. Instead, you can opt in or out of individual Advantage+ Creative features by following the instructions in Get Started with Advantage+ Creative. Opting in or out of sub-features within the standard enhancements bundle will have the same effect as previously opting in or out of standard enhancements.
The sub-features within the standard enhancement bundle for single image ads include image_template, image_touchups, text_optimizations, and inline_comment. For single video ads, the sub-features are video_auto_crop, text_optimizations, and inline_comment.
Standard enhancements is for ads using a single image, video, or carousel. It automatically creates multiple variations of your ad and shows a personalized variation to each Account Center account based on what they’re most likely to respond to. You can create ads with standard enhancements using the TRAFFIC or CONVERSIONS objectives to generate tailored ad variations for each Account Center account. For more information, see About Advantage+ creative⁠.

API support for standard enhancements

Standalone creative creation

Before

curl -X POST \
  -F 'name="My creative title"' \
  -F 'object_story_spec={
       "page_id": "<PAGE_ID>",
       "instagram_user_id": "<IG_USER_ID>",
       "link_data": {
             "link": "www.google.com",
      }
     }' \
  -F "access_token=<ACCESS_TOKEN>" \
  https://graph.facebook.com/v25.0/act_<AD_ACCOUNT_ID>/adcreatives

After (new fields are in bold)

curl -X POST \
  -F 'name="My creative title"' \
  -F 'object_story_spec={
       "page_id": "<PAGE_ID>",
       "instagram_user_id": "<IG_USER_ID>",
       "link_data": {
             "link": "www.google.com",
      }
     }' \
-F 'degrees_of_freedom_spec={
      "creative_features_spec": {
        "standard_enhancements": {
          "enroll_status": "OPT_IN"
        }
      }
    }' \ -F "access_token=<ACCESS_TOKEN>" \
https://graph.facebook.com/v25.0/act_<AD_ACCOUNT_ID>/adcreatives

Ad creation

Before

curl -X POST \
  -F 'creative={
    "object_story_spec": {
      "page_id": "<PAGE_ID>",
      "link_data": {
        "link": "<WEBSITE_URL>",
      }
    },
  }' \
  -F "adset_id=<ADSET_ID>" \
  -F "name=New Ad" \
  -F "status=PAUSED" \
  -F "access_token=<ACCESS_TOKEN>" \
  https://graph.facebook.com/v25.0/act_<AD_ACCOUNT_ID>/ads

After (new fields are in bold)

curl -X POST \
  -F 'creative={
    "object_story_spec": {
      "page_id": "<PAGE_ID>",
      "link_data": {
        "link": "<WEBSITE_URL>",
      }
    },
"degrees_of_freedom_spec": {
      "creative_features_spec": {
        "standard_enhancements": {
          "enroll_status": "OPT_IN"
        }
      }
    }}' \
-F "adset_id=<ADSET_ID>" \
-F "name=New Ad" \
-F "status=PAUSED" \
-F "access_token=<ACCESS_TOKEN>" \
https://graph.facebook.com/v25.0/act_<AD_ACCOUNT_ID>/ads
For more details, see Ad Creative.

Parameters

Name Description
degrees_of_freedom_spec
Specifies the types of transformations that are enabled for the given creative. For more information, see Ad Creative Degrees Of Freedom Spec, Reference.
Opt in to the following features in the creative_features_spec:
Name Description
standard_enhancements
Basic set of enhancements to optimize your ad creative and improve performance. This can include:
  • Automatically adjusting the aspect ratio of your image or video
  • Applying a template to your image to help it better fit certain ad placements
  • Displaying relevant Meta comments below your ad.
Set the enroll_status field to OPT_IN or OPT_OUT. For more details, see Ad Creative Features Details, Reference.

Learn more

Marketing API reference