Ads and Commerce

Get Started with Advantage+ Catalog Ads

Updated: May 21, 2026
Advantage+ catalog ads enables you to create personalized ads that target to the right audiences based on a set of products.
Advertisers running ads concerning housing, employment, credit, or issues, elections, and politics have different sets of restrictions. See Special Ad Categories for more information.

Before you start

To create an Advantage+ catalog ads campaign, you need:
Optionally, you can set up a dynamic product audience, but you are not required to involve product set inclusions or exclusions in your targeting settings.

Step 1: Create an Ad Campaign

See the Ad Campaign documentation to learn how to create an ad campaign.
At this level, you must set your advertising goal through the objective field. For Advantage+ catalog ads, supported objectives are PRODUCT_CATALOG_SALES, CONVERSIONS, LINK_CLICKS, or APP_INSTALLS. If the objective you provide is CONVERSIONS, LINK_CLICKS, or APP_INSTALLS, then the promoted_object field is not required.
curl \
  -F 'name=Product Catalog Sales Campaign' \
  -F 'objective=PRODUCT_CATALOG_SALES' \
  -F 'promoted_object={"product_catalog_id":"<PRODUCT_CATALOG_ID>"}' \
  -F 'status=PAUSED' \
  -F 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v25.0/act_<AD_ACCOUNT_ID>/campaigns

Step 2: Create an Ad Set

For Advantage+ catalog ads, you must specify the product_set_id in promoted_object for your ad set level to promote products from that product set.
In addition, you can also define your own conversion event for that product set by specifying custom_event_type in promoted_object when the optimization_goal is OFFSITE_CONVERSIONS. This targets your ads to people who performed that event in your app or site.
For example, if you set this to ADD_TO_CART, it means an Add to Cart event is the conversion event. By default custom_event_type is set to PURCHASE. Learn more about standard events and values for custom_event_type at Meta Pixel Conversion Tracking.
If you want to optimize for offsite conversions, including conversions from both app events and Facebook Pixel, and to be billed on impressions:
  • Set the optimization_goal to OFFSITE_CONVERSIONS
  • Set the billing_event to IMPRESSIONS
More details on valid optimization_goal and billing_event combinations can be found in Optimization Goal and Billing Events.
Example of creating an ad set that is billed on IMPRESSIONS and optimizes for OFFSITE_CONVERSIONS:
curl \
  -F 'name=Product Catalog Sales Adset' \
  -F 'bid_amount=3000' \
  -F 'billing_event=IMPRESSIONS' \
  -F 'optimization_goal=OFFSITE_CONVERSIONS' \
  -F 'daily_budget=15000' \
  -F 'campaign_id=<CAMPAIGN_ID>' \
  -F 'targeting={ "geo_locations": {"countries":["US"]},
    "dynamic_audience_ids": ["<DYNAMIC_AUDIENCE_ID>"]
  }' \
  -F 'promoted_object={"product_set_id":"<PRODUCT_SET_ID>"}' \
  -F 'status=PAUSED' \
  -F 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v25.0/act_<AD_ACCOUNT_ID>/adsets
The DYNAMIC_AUDIENCE_ID refers to a product audience. Optionally, you can omit dynamic_audience_ids from the call.
For e-commerce use cases, you can omit dynamic_audience_ids from the call and instead send the behavioral targeting information as part of product_audience_specs or excluded_product_audience_specs parameters. These specs are defined by the same parameters you use to create a product audience.

Parameters

Name Description
product_set_id
numeric string
Required.
The product set to target with this audience.
inclusions
JSON object
Required.
A set of events to target. At least one inclusion is required. Each inclusion should have exactly one event.
inclusions.retention_seconds
int
Required.
The number of seconds to keep the Accounts Center account in the audience.
inclusions.rule
object[]
Required.
Website Custom Audience Rule referencing one event.
exclusions
JSON object
Optional.
A set of events that remove an Accounts Center account from targeting.
exclusions.retention_seconds
int
Required, if exclusion is specified.
The number seconds to retain the exclusion.
exclusions.rule
object[]
Required, if exclusion is specified.
Website Custom Audience Rule referencing one event.
Each rule must include an event with the eq operator either as a top-level rule or as part of a top-level and rule.

Retargeting

In this example, you target people that viewed products in the last 3-5 days, but did not make a purchase. The ads placements are on mobile feed and Audience Network. To create this audience:
curl \
  -F 'name=Product Catalog Sales Adset' \
  -F 'bid_amount=3000' \
  -F 'billing_event=LINK_CLICKS' \
  -F 'optimization_goal=LINK_CLICKS' \
  -F 'daily_budget=15000' \
  -F 'campaign_id=<CAMPAIGN_ID>' \
  -F 'targeting={
    "publisher_platforms": ["facebook","audience_network"],
    "device_platforms": ["mobile"],
    "geo_locations": {"countries":["US"]},
    "product_audience_specs": [
      {
        "product_set_id": "<PRODUCT_SET_ID>",
        "inclusions": [{"retention_seconds":432000,"rule":{"event":{"eq":"ViewContent"}}}],
        "exclusions": [{"retention_seconds":432000,"rule":{"event":{"eq":"Purchase"}}}]
      }
    ],
    "excluded_product_audience_specs": [
      {
        "product_set_id": "<PRODUCT_SET_ID>",
        "inclusions": [{"retention_seconds":259200,"rule":{"event":{"eq":"ViewContent"}}}]
      }
    ]
  }' \
  -F 'promoted_object={"product_set_id":<PRODUCT_SET_ID>"}' \
  -F 'status=PAUSED' \
  -F 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v25.0/act_<AD_ACCOUNT_ID>/adsets

Cross-sell or upsell

Example for advertising products that the user has not looked at:
curl \
-F 'name=Case 1 Adset' \
-F 'bid_amount=3000' \
-F 'billing_event=IMPRESSIONS' \
-F 'status=ACTIVE' \
-F 'daily_budget=15000' \
-F 'campaign_id=<CAMPAIGN_ID>' \
-F 'targeting= { \
            "geo_locations": { \
            "countries":["US"], \
             }, \
            "interests":[ \
                {"id":6003397425735,"name":"Tennis"}, \
            ], \
        }' \
-F 'promoted_object={"product_set_id":<PRODUCT_SET_ID>}' \
-F 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/<API_VERSION>/act_<ACCOUNT_ID>/adsets
To cross-sell between product sets:
  • Provide the product audience with event rules related to product set A.
  • Show products from product set B in the ad by setting the product_set_id to product set B at the ad creative level.
For example, a business wants to increase the sale of handbags in PRODUCT_SET_1 by targeting an ad to existing users who have shown interest in shoes that belong in PRODUCT_SET_2. Set the product_set_id in product_audience_specs to PRODUCT_SET_2’s ID or shoes and the product_set_id in promoted_object to PRODUCT_SET_1’s ID or handbags.
curl \
  -F 'name=My cross sell ad set' \
  -F 'bid_amount=3000' \
  -F 'billing_event=LINK_CLICKS' \
  -F 'optimization_goal=LINK_CLICKS' \
  -F 'daily_budget=15000' \
  -F 'campaign_id=<CAMPAIGN_ID>' \
  -F 'targeting={
    "geo_locations": {"countries":["US"]},
    "product_audience_specs": [
      {
        "product_set_id": "<PRODUCT_SET_2_ID>",
        "inclusions": [{"retention_seconds":432000,"rule":{"event":{"eq":"ViewContent"}}}],
        "exclusions": [{"retention_seconds":432000,"rule":{"event":{"eq":"Purchase"}}}]
      }
    ],
    "excluded_product_audience_specs": [
      {
        "product_set_id": "<PRODUCT_SET_2_ID>",
        "inclusions": [{"retention_seconds":259200,"rule":{"event":{"eq":"ViewContent"}}}]
      }
    ]
  }' \
  -F 'promoted_object={"product_set_id":"<PRODUCT_SET_1_ID>"}' \
  -F 'status=PAUSED' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v25.0/act_<AD_ACCOUNT_ID>/adsets
And set product_set_id in the creative as PRODUCT_SET_1’s ID.
curl \
-F 'name=Advantage+ Catalog Ads Template Creative Sample' \
-F 'object_story_spec={
  "page_id": "<PAGE_ID>",
  "template_data": {
    "description": "Description {{product.description}}",
    "link": "<LINK>",
    "message": "Test {{product.name | titleize}}",
    "name": "Headline {{product.price}}"
  }
}' \
-F 'product_set_id=<PRODUCT_SET_ID>' \
-F 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v25.0/act_<AD_ACCOUNT_ID>/adcreatives

Broad audience targeting

In addition to retargeting and cross-selling to existing customers, Advantage+ catalog ads may be used to target broad audiences, utilizing age, gender, and other demographic targeting, with relevant products from your product catalog. By utilizing broadly targeted audiences combined with bidding for offsite conversions, Advantage+ catalog ads let you reach audiences beyond your retargeting and cross-selling segments.
To target broad audiences:
  • Create an audience using basic demographic targeting such as women in the US over 18.
  • Include customOptimize for OFFSITE_CONVERSIONS with stronger intent signals such as Purchase or InitiateCheckout.
In this example, you create an adset targeted at women age 30-65 in the US, excluding customers who have purchased in the past 10 days. You bid $8, using OFFSITE_CONVERSIONS for PURCHASE events.
curl \
  -F 'name=Broad Audience Targeting' \
  -F 'bid_amount=800' \
  -F 'billing_event=IMPRESSIONS' \
  -F 'daily_budget=15000' \
  -F 'campaign_id=<CAMPAIGN_ID>' \
  -F 'targeting={
    "age_max": 65,
    "age_min": 30,
    "geo_locations": {"countries":["US"]},
    "genders": [2],
    "excluded_product_audience_specs": [
      {
        "product_set_id": "<PRODUCT_SET_ID>",
        "inclusions": [{"retention_seconds":864000,"rule":{"event":{"eq":"Purchase"}}}]
      }
    ]
  }' \
  -F 'promoted_object={"product_set_id":"<PRODUCT_SET_ID>","custom_event_type":"PURCHASE"}' \
  -F 'optimization_goal=OFFSITE_CONVERSIONS' \
  -F 'status=PAUSED' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v25.0/act_<AD_ACCOUNT_ID>/adsets

Categories for Advantage+ Catalog Ads

Advertisers running ads concerning housing, employment, credit, or issues, elections, and politics have different sets of restrictions. See Special Ad Categories for more information.
Categories for Advantage+ catalog ads introduces two new creative options for the Advantage+ catalog ads platform, both of which can be used to personalize creative for shoppers who are earlier in their decision journey. With this feature, you can create what is effectively a second, smaller creative catalog of images that represent each category (in addition to the catalog you already have of product imagery), and we will match product categories to people in your ads the same way we match products to people.
Categories for Advantage+ catalog ads can be used with any targeting option in the traffic, conversion, or catalog sales objective. If you don’t have a high-quality image representative of each category or brand, Facebook can auto-generate a 2x2 collage of top products for each group of products.
When mapping this new imagery to existing product catalogs, you can use one of three columns in your feed to group items: brand, product type, and Google product category.
In the example catalog below, the Product Type column has five unique values. The advertiser can provide up to five collages or lifestyle images — one for each unique value in product_type. The product type is the category’s categorization criteria, which is the catalog field name used to define the categories. The catalog field’s value is the category’s criteria value.
A category can be uniquely identified by:
  • Product catalog ID
  • Categorization criteria (brand, product type, or Google product category)
  • Criteria value (pulled from the catalog)
Retailer ID Name Price Product Type Brand Category
prod_1
T-Shirt
USD 25
Clothes
Brand A
Category A
prod_2
FB Hoodie
USD 30
Clothes
Brand B
Category A
prod_3
iPhone 6
USD 800
Phone
Brand C
Category B
prod_4
Samsung Galaxy S5
USD 750
Phone
Brand C
Category B
prod_5
Rice cooker
USD 120
Appliance
Brand C
Category C
prod_6
Parker Sofa
USD 500
Appliance
Brand D
Category D
prod_7
Sunscreen
USD 14
Personal Care
Brand E
Category E
You can associate each category (for example, each group of products as defined by unique values in one of the columns specified above) with assets:
  • Name — A user-facing short name of the category (up to 40 characters).
  • Description — A user-facing description of the category (up to 20 characters).
  • destination_uri — The URL of the landing page when a user clicks the category.
  • image_url — Optional. The URL of a life style image representing the category. If no image_url is provided, we will autogenerate a collage of top products from that category.
During ads delivery time, we dynamically match each Accounts Center account with the categories they are most likely to respond to based using the same machine learning models that power Advantage+ catalog ads today.

Categories management API

Categories information is stored at the catalog level, meaning that different ads promoting the categories from the same catalog would share assets, the same as ads promoting products would share assets defined in catalogs. We do support different creative options to customize category ads.
Below are the APIs to get and update categories information.
Reading

Request
curl -G \
  -d 'fields=["criteria_value","name","description","destination_uri","image_url"]' \
  -d 'categorization_criteria=product_type' \
  -d 'filter={"price_amount":{"gt":1500}}' \ # optional
  -d 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v25.0/<PRODUCT_CATALOG_ID>/categories
We query for all products (the optional filter is supported) and find the top 1,000 categories (ordered by number of products).
Sample response
{
  "data": [
    {
      "criteria_value": "clothes",
      "name": "Awesome clothes",
      "description": "Check out these awesome clothes!",
      "destination_uri": "http://www.example.com/clothes",
      "image_url": "http://www.example.com/clothes.jpg"
    },
    ...
    {
      "criteria_value": "shoes",
      "name": "Awesome shoes",
      "description": "Check out these awesome shoes!",
      "destination_uri": "http://www.example.com/shoes",
      "image_url": "http://www.example.com/shoes.jpg"
    }
  ]
}

Updating
You can specify multiple categories information in data. For each category, categorization_criteria and criteria_value are required, while the name, description, destination_uri, and image_url fields are optional. When updating the information of a category for the first time, you must specify the destination_uri. If you want to skip delivery of a category, simply set its destination_uri to be empty.
Note: Deleting a category is not supported at this time.
Request
curl \
  -F 'data=[{"categorization_criteria":"product_type","criteria_value":"product_type_value","name":"Name","description":"Description","destination_uri":"http://www.example.com/","image_url":"<IMAGE_URL>"}]' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v25.0/<PRODUCT_CATALOG_ID>/categories

Ads creation

Categories for Advantage+ catalog ads ad creation is similar to ad creation for other Advantage+ catalog ads, but the creative selection is slightly different. You are still promoting a product set with dynamic category ads; the difference is that we’re showing category creatives instead.
curl \
  -F "name=Dynamic Category Ad Creative" \
  -F 'object_story_spec={"page_id": "<PAGE_ID>", "template_data": {"description": "{{category.description}}", "link": "https://www.example.com/", "message": "<MESSAGE>", "name": "{{category.name}}"}}' \
  -F 'product_set_id=<PRODUCT_SET_ID>' \
  -F 'categorization_criteria=brand' \
  -F 'category_media_source=MIXED' \ # optional
  -F access_token=<ACCESS_TOKEN> \
  https://graph.facebook.com/v25.0/act_<ACCOUNT_ID>/adcreatives
This creates a category ad creative rendered in a carousel format:
Facebook carousel ad preview for a category ad, with callouts labeling the category image, category.name, and category.description fields

Category tokens

Supported category tokens:
  • category.name — The category name within the promoted product set.
  • category.description — The category description within the promoted product set.
  • category.destination_uri — The category destination URI.
  • category.min_price — The minimum price for this category within the promoted product set. This information is pulled from the catalog.
Parameters
Name Description
categorization_criteria
Specifies which category type to use.
Values:
  • brand
  • product_type
  • google_product_category
category_media_source
Specifies how to render the category carousel card.
Values:
  • mixed (default)
    Uses the category’s image if exists; otherwise, falls back to products_collage.
  • category
    Uses the category’s image. Skip this category if this category doesn’t have a image.
  • products_collage
    Generates a 2x2 collage of product images from this category.
A 2x2 products_collage of four product images labeled Product 1 through Product 4 for a category card
  • products_slideshow
    Renders a slideshow of products from this category.
During the category ad creative creation, we search for possible renderable categories.
Note: We filter out categories without a name or destination URL. We also filter out categories without images if category_media_source = category.

Common errors

Creative creation fails if there are less than four eligible categories (for example, to use categories for Advantage+ catalog ads as your creative for a given campaign, there must be at least four unique values in a given column from your data feed file).

Step 3: Provide an Ad Creative

Advantage+ catalog ads templates use inline page posts for creating Advantage+ catalog template creatives.

Build a template creative

Creating an Advantage+ catalog ads template creative is similar to creating other ad creatives. The difference is that you can add template parameters that properly render at runtime based on data in your data feed file.
Build the template based on the template_data object of the object_story_spec and use the following fields:
Name Description Accepts Template Parameters
call_to_action
object
Call to Action object.
The value field should be omitted.
No
message
string
Message for your ad, visible on Instagram.
Yes
link
string
Link to your website, used to generate the caption of the ad.
This field will always be replaced with the link field from your data feed file, except for the end card of carousel ads, which will link to this.
Note: This cannot be a Facebook URL.
No
name
string
Name or title for your ad, visible on Instagram.
Yes
description
string
Description for your ad, not visible on Instagram.
Yes
force_single_link
boolean
Optional.
Force to render a single link format.
When set to true, the creative will be a link page post ad showing a single product. When left out, the resulting ad will be a carousel ad. Facebook will choose the number of cards to optimize the performance of your ad.
No
show_multiple_images
boolean
Show multiple images in the carousel for a single product.
Note: force_single_link and multi_share_end_card must be set to true and false respectively.
No
multi_share_end_card
boolean
Optional.
Default is true.
Use this in carousel format. If set to false, it will remove the end card that displays the page icon.
No
child_attachments
array
Enables you to provide one or more static cards in Advantage+ catalog ads for the carousel format.
The static cards appear either before or after all Advantage+ catalog ads. Provide the static_card field set to true for each static card under child_attachments.
No
image_layer_specsAdCreativeLinkDataImageLayerSpecs
Specifies how to transform the images when they are delivered to users in the ad.
One AdCreativeLinkDataImageOverlaySpec is needed for each layer to define how to render the layer. The layers will be rendered in the order they appear in the list.
Note: AdCreativeLinkDataImageLayerSpec is available on a limited basis. Please contact your Facebook representative for more details.
No
image_overlay_specAdCreativeLinkDataImageOverlaySpec
Specifies how to render overlays on an image for a dynamic item.
No
preferred_image_tags
array
Selects which image to use, if you have added tags to your images.
For any item, we choose the image as follows: we get the first tag in preferred_image_tags that has at least one image for the item, then render the first image for that tag. If no tags correspond to an image, we serve the first image.
No
preferred_video_tags
Selects which video to use, if you have added tags to your videos.
For any item, we choose the video as follows: we get the first tag in preferred_video_tags that has at least one video for the item, then render the most performant video for that tag and placement. If no tags correspond to a video, we serve the first video. If there are no videos, we fall back to image rendering.
Note: preferred_video_tags will only be applied if your ad is opted into allow product video.
No

Examples

curl \
  -F 'name=Advantage+ Catalog Ads Template Creative Sample' \
  -F 'object_story_spec={
    "page_id": "<PAGE_ID>",
    "template_data": {
      "description": "Description {{product.description}}",
      "link": "<LINK>",
      "message": "Test {{product.name | titleize}}",
      "name": "Headline {{product.price}}"
    }
  }' \
  -F 'product_set_id=<PRODUCT_SET_ID>' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v25.0/act_<AD_ACCOUNT_ID>/adcreatives

Use a Advantage+ catalog ads template with image overlays

curl \
  -F 'name=Advantage+ Catalog Ads Template Creative Sample' \
  -F 'object_story_spec={
    "page_id": "<PAGE_ID>",
    "template_data": {
      "call_to_action": {"type":"SHOP_NOW"},
      "description": "Description {{product.description}}",
      "link": "<LINK>",
      "message": "Test {{product.name | titleize}}",
      "name": "Headline {{product.price}}",
      "image_layer_specs": [
        {
          "layer_type": "image",
          "image_source": "catalog"
        },
        {
          "layer_type": "frame_overlay",
          "blending_mode": "lighten",
          "frame_image_hash": "<HASH>",
          "frame_source": "custom",
          "opacity": 100,
          "overlay_position": "center",
          "scale": 100
        },
        {
          "layer_type": "text_overlay",
          "content": {
            "type": "price",
            "auto_show_enroll_status": "OPT_IN"
          },
          "opacity": 100,
          "overlay_position": "top_left",
          "overlay_shape": "rectangle",
          "shape_color": "DF0005",
          "text_color": "FFFFFF",
          "text_font": "open_sans_bold"
        }
      ]
    }
  }' \
  -F 'product_set_id=<PRODUCT_SET_ID>' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/<API_VERSION>/act_<AD_ACCOUNT_ID>/adcreatives

Create a single product Advantage+ catalog ads template with a call to action

curl \
  -F 'name=Advantage+ Catalog Ads Template Creative Sample' \
  -F 'object_story_spec={
    "page_id": "<PAGE_ID>",
    "template_data": {
      "call_to_action": {"type":"SHOP_NOW"},
      "description": "Description {{product.description}}",
      "force_single_link": true,
      "link": "<LINK>",
      "message": "Test {{product.name | titleize}}",
      "name": "Headline {{product.price}}"
    }
  }' \
  -F 'product_set_id=<PRODUCT_SET_ID>' \
  -F 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v25.0/act_<AD_ACCOUNT_ID>/adcreatives


curl -X POST \
     -F 'name=Advantage+ Catalog Ads Template Creative Sample' \
     -F 'object_story_spec={
           "page_id": <PAGE_ID>,
           "template_data": {
             "message": "Test {{product.name | titleize}}",
             "link": "<YOUR_LINK_URL>",
             "name": "Headline {{product.price}}",
             "description": "Description {{product.description}}",
             "multi_share_end_card": false,
             "force_single_link": true,
             "show_multiple_images": true,
           }
         }' \
     -F 'product_set_id=<PRODUCT_SET_ID>' \
     -F 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v25.0/act_<AD_ACCOUNT_ID>/adcreatives


curl \
  -F 'name=Advantage+ Catalog Ads Template Creative Sample' \
  -F 'object_story_spec={
    "page_id": "<PAGE_ID>",
    "template_data": {
      "child_attachments": [
        {
          "call_to_action": {"type":"SHOP_NOW"},
          "description": "30% off",
          "image_hash": "<IMAGE_HASH>",
          "link": "https:\/\/www.link.com\/coupon",
          "name": "Coupon Static Card",
          "static_card": true
        },
        {
          "call_to_action": {"type":"SHOP_NOW"},
          "description": "Description {{product.description}}",
          "name": "Headline {{product.price}}"
        }
      ],
      "link": "<LINK>",
      "message": "Test Message"
    }
  }' \
  -F 'product_set_id=<PRODUCT_SET_ID>' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v25.0/act_<AD_ACCOUNT_ID>/adcreatives

We render each dynamic card in the carousel as a slideshow. Each slideshow displays images from one dynamic item if the item has multiple images. If the dynamic item only has one image, we render a card as a static image.
curl \
  -F 'name=Advantage+ Catalog Ads Template Creative Sample' \
  -F 'object_story_spec={
    "page_id": "PAGE_ID",
    "template_data": {
      "call_to_action": {"type":"SHOP_NOW"},
      "description": "Description {{product.description}}",
      "link": "LINK",
      "message": "Test {{product.name | titleize}}",
      "name": "Headline {{product.price}}",
      "format_option": "carousel_slideshows"
    }
  }' \
  -F 'product_set_id=PRODUCT_SET_ID' \
  -F 'access_token=ACCESS_TOKEN' \
  https://graph.facebook.com/v25.0/AD_ACCOUNT_ID/adcreatives
The response to these calls is the ID of a new Advantage+ catalog ads template creative.
{"id":"creative_id"}

Upload a catalog

When uploading a catalog, you can specify arbitrary alphanumeric string tags for each image in each property.
<listing>
 <hotel_id>hotel_1</hotel_id>
 ...
 <image>
 <url>https://media-cdn.tripadvisor.com/media/photo-o/05/ca/40/af/the-epiphany-a-joie-de.jpg (https://l.facebook.com/l.php?u=https%3A%2F%2Fmedia-cdn.tripadvisor.com%2Fmedia%2Fphoto-o%2F05%2Fca%2F40%2Faf%2Fthe-epiphany-a-joie-de.jpg&h=ATPTuLcCa7Vsnmn07cEVa0YseTFl1C2hOax9NezejmXDbR48w3CLdjLlwlpuGCRDQmuafQvk03ybGqfhk-2mBcH7xtuKAsnuuq9xKwBd8DwfuBMZkq3n1qX5MdychRKGy2bo2ax9BZQzgqVDY_AvC1EqE6aAdUEc)</url>
 <tag>exterior</tag>
 <tag>first image</tag>
 <tag>tree</tag>
 </image>
 <image>
 <url>http://www3.hilton.com/resources/media/hi/DFWANHH/en_US/img/shared/full_page_image_gallery/main/HH_exteriorview001_1270x560_FitToBoxSmallDimension_Center.jpg (http://l.facebook.com/l.php?u=http%3A%2F%2Fwww3.hilton.com%2Fresources%2Fmedia%2Fhi%2FDFWANHH%2Fen_US%2Fimg%2Fshared%2Ffull_page_image_gallery%2Fmain%2FHH_exteriorview001_1270x560_FitToBoxSmallDimension_Center.jpg&h=ATPTuLcCa7Vsnmn07cEVa0YseTFl1C2hOax9NezejmXDbR48w3CLdjLlwlpuGCRDQmuafQvk03ybGqfhk-2mBcH7xtuKAsnuuq9xKwBd8DwfuBMZkq3n1qX5MdychRKGy2bo2ax9BZQzgqVDY_AvC1EqE6aAdUEc)</url>
 <tag>skyline</tag>
 ...
 </image>
 ...
</listing>

Create an ad creative

When creating an ad creative, an array of preferred_image_tags can be passed in the object_story_spec.
curl \
 -F 'name=Ad Creative Test'\
 -F 'object_story_spec={
     "page_id": '<PAGE_ID>',
     "template_data": {
       "preferred_image_tags": ["skyline","exterior"],
       "preferred_video_tags": ["landscape","city"],
       "call_to_action": {"type":"BOOK_TRAVEL"},
       "description": "{{hotel.description}}",
       "link": "<URL>",
        "message": "Book your stay in {{hotel.city}}",
        "name": "{{hotel.name | titleize}}"
     }
    }' \
 -F 'product_set_id=<PRODUCT_SET_ID>' \
 -F 'access_token=<ACCESS_TOKEN>' \
 https://graph.facebook.com/v25.0/act_<AD_ACCOUNT_ID>/adcreatives

Enable Video for Advantage+ Catalog Ads

The main steps for creating Advantage+ catalog ads still holds the same. To enable video, you need to include video data and provide that data inside the catalog.

Step 1: Set up a catalog

This example uses an XML file; other formats should be similar.
When you add video to the listing, the url and tag fields are supported. Currently, only one video is supported for each product.
<?xml version="1.0" encoding="utf-8"?>
<listings>
  <title>Test hotel feed</title>
  <listing>
    <hotel_id>hotel_1</hotel_id>
    <name>Test Hotel 1</name>
    <description>A very nice hotel</description>
    <brand>Facebook</brand>
    <address format="simple">
      <component name="addr1">180 Hamilton Ave</component>
      <component name="city">Palo Alto</component>
      <component name="city_id">12345</component>
      <component name="region">California</component>
      <component name="postal_code">94301</component>
      <component name="country">United States</component>
    </address>
    <latitude>37.4435997</latitude>
    <longitude>-122.1615219</longitude>
    <neighborhood>Palo Alto</neighborhood>
    <neighborhood>Silicon Valley</neighborhood>
    <margin_level>8</margin_level>
    <base_price>200.5 USD</base_price>
    <phone>+1 650 666-3311</phone>
    <star_rating>2.5</star_rating>
    <guest_rating>
      <score>7.8</score>
      <rating_system>tripAdvisor</rating_system>
      <number_of_reviewers>300</number_of_reviewers>
    </guest_rating>
    <guest_rating>
      <score>9.8</score>
      <rating_system>Hotels.com</rating_system>
      <number_of_reviewers>35000</number_of_reviewers>
    </guest_rating>
    <image>
      <url>https://media-cdn.tripadvisor.com/media/photo-o/05/ca/40/af/the-epiphany-a-joie-de.jpg</url>
      <tag>front view</tag>
      <tag>first image</tag>
    </image>
    <image>
      <url>http://www.jdvhotels.com/content/uploads/2014/06/72-1200x800.jpg</url>
      <tag>room</tag>
      <tag>bed</tag>
    </image>
    <loyalty_program>Starwood</loyalty_program>
    <url>http://www.jdvhotels.com/hotels/california/silicon-valley-hotels/the-epiphany-hotel/</url>
    <applink property="ios_url" content="example-ios://electronic"/>
    <applink property="ios_app_store_id" content="42"/>
    <applink property="ios_app_name" content="Electronic Example iOS"/>
*    <video>
      <url>http://example.com/some_video1.mp4</url>
      <tag>City</tag>
      <tag>Package</tag>
    </video>*
  </listing>
</listings>

Video specs
Table of video specs for FB Desktop News Feed and FB Mobile News Feed, grouped into Design Recommendations and Technical Specs rows

Step 2: Use the API to get video metadata for troubleshooting

You can use the API to check the uploaded data. For Marketing API v23.0 and above, use the videos field to access video metadata. For earlier versions, use videos_metadata. We recommend upgrading to v23.0 or above and using the videos field.
Request
curl -i -X GET \
"https://graph.facebook.com/v25.0/1234567890?fields=videos&access_token=<ACCESS TOKEN>"

Sample response

Sample JSON response showing a videos array of objects with url and tags fields, plus a top-level id field

Step 3: Enable the video in the creative or ad

To enable product-level video content in ads, see the Create ads with product video documentation.

Click tracking and templates

If you track link clicks through a third-party click tracker before redirecting to the final product URL, you can use the template_url_spec field in the ad creative. This allows adding a click tracker template to the ad level without the need to hard code it in your data feed file. You can also use this field to create templates for deep linking.
In this field, you may use dynamic fields such as product URL or ID, and those should be url-encoded if their values can contain characters that make the URL invalid.

Example

To create a carousel Advantage+ catalog ads template with the template_url_spec setting:
curl \
  -F 'name=Advantage+ Catalog Ads Template Creative Sample' \
  -F 'object_story_spec={
    "page_id": "<PAGE_ID>",
    "template_data": {
      "description": "Description {{product.description}}",
      "link": "<URL>",
      "message": "Test {{product.name | titleize}}",
      "name": "Headline {{product.price}}"
    }
  }' \
  -F 'template_url_spec={
    "ios": {
      "app_store_id": "123",
      "url": "example:\/\/link\/?nav=item.view&id={{product.retailer_id | urlencode}}&referrer=http:\/\/rover.example.com\/rover\/1\/711-198453-24755-9\/16%3Fitemid={{product.retailer_id | urlencode | urlencode}}"
    },
    "web": {
      "url": "http:\/\/clicktrack.com\/cm325?id={{product.retailer_id | urlencode}}&redirect_url={{product.url | urlencode | urlencode}}"
    }
  }' \
  -F 'product_set_id=<PRODUCT_SET_ID>' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v25.0/act_<AD_ACCOUNT_ID>/adcreatives

Use data feed file data in your template

When an ad is displayed, Facebook replaces the content in the {{ }} section with the proper values from your data feed file. Available template values are:
Name Description
brand
The item’s brand value from your data feed file.
current_price
The formatted sale price if the product has a specified sale price. Optionally you can specify sale start and end dates for a product and current_price will show the sale price while the item is on sale. If no sale price is specified or the sale dates have passed, this will show the price field.
description
The item’s description value from your data feed file.
name
The item’s title value from your data feed file.
price
The formatted price column (like $1,234.56).
retailer_id
The item’s id value from your data feed file.
url
The item’s link value from your data feed file.
custom_label_0
The item’s custom_label_0 value from your data feed file.
custom_label_1
The item’s custom_label_1 value from your data feed file.
custom_label_2
The item’s custom_label_2 value from your data feed file.
custom_label_3
The item’s custom_label_3 value from your data feed file.
custom_label_4
The item’s custom_label_4 value from your data feed file.

Options

Some template values may receive options, in any order, in the following format:
{{field option1 option2 ...}}
The following options are available:
Option Description Supported by
raw
Omits the currency symbol
price
current_price
strip_zeros
Omits the cents part in currency if cents are zeros
price
current_price
round
Omits the cent amount of the currency while rounding up the price
All price fields

Transformations

You can use template values with transformations, which adjust your value based on this format:
{{field | transform}}
Use one of these transformations:
Transformations Description
number_format
Format the number in a default format, using a comma (“,”) as thousand separator, rounded to the nearest integer (e.g., 1234.56->“1,235”). The value to format must be an unformatted number (“1234”, not “1,234”).
titleize
Capitalize the words for a better looking title (e.g., “box” -> “Box”).
urlencode
Encode the value for URL.

Specify desired behavior of ads click from mobile

When you display a dynamic creative, you can specify the desired behavior when someone clicks on the ad in the native Facebook app. There are two requirements to be able to use deep linking:
  1. The native mobile app where the user should be sent to supports deep linking (iOS or Android).
  2. The deep link information has been included in the data feed file or deep link information is available through App Links.
If both these requirements are fulfilled, you can use the applink_treatment field while creating an ad creative to specify the desired behavior when a user clicks on an ad.
Name Description
web_only
Always send the user to the given web URL.
deeplink_with_web_fallback
If the app is installed on the user’s phone and we have corresponding deep link information, send the user to the app. If one of these conditions is not met, send them to the website.
deeplink_with_appstore_fallback
Default when app links are present for the product. If the app is installed on the user’s phone and we have corresponding deep link information, send the user to the app. If the app is not installed, send them to the app store for the app.

Examples

Creating a carousel Advantage+ catalog ads template with a call to action that will deep link into a native app if available or fall back to the web:
curl \
  -F 'name=Advantage+ Catalog Ads Template Creative Sample' \
  -F 'applink_treatment=deeplink_with_web_fallback' \
  -F 'object_story_spec={
    "page_id": "<PAGE_ID>",
    "template_data": {
      "call_to_action": {"type":"SHOP_NOW"},
      "description": "Description {{product.description}}",
      "link": "<LINK>",
      "message": "Test {{product.name | titleize}}",
      "name": "Headline {{product.price}}"
    }
  }' \
  -F 'product_set_id=<PRODUCT_SET_ID>' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v25.0/act_<AD_ACCOUNT_ID>/adcreatives
Creating a carousel Advantage+ catalog ads template with URL tags enabled that will deep link into a native app if available or fall back to app store for the app:
curl \
  -F 'name=Advantage+ Catalog Ads Template Creative Sample' \
  -F 'applink_treatment=deeplink_with_appstore_fallback' \
  -F 'object_story_spec={
    "page_id": "<PAGE_ID>",
    "template_data": {
      "call_to_action": {"type":"SHOP_NOW"},
      "description": "Description {{product.description}}",
      "link": "<LINK>",
      "message": "Test {{product.name | titleize}}",
      "name": "Headline {{product.price}}"
    }
  }' \
  -F 'product_set_id=<PRODUCT_SET_ID>' \
  -F 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v25.0/act_<AD_ACCOUNT_ID>/adcreatives

Create a localized catalog for Advantage+ catalog ads

See details in Localized Catalog for Advantage+ Catalog Ads.

Automated product tags

Automated product tags⁠ are designed to improve your ad performance and help people discover your products from ads more easily.
We may automatically tag products in your Advantage+ catalog ads. To opt-in to automated product tags, set automated_product_tags to true in the template_data of the object_story_spec. You must also provide a product set ID.
Example
curl \
  -F 'name=Sample Creative' \
  -F 'product_set_id="<PRODUCT_SET_ID>"' \
  -F 'object_story_spec={
        "template_data": {
          "automated_product_tags": true
          "call_to_action":  {
            "type": "SHOP_NOW"
          },
          "link": "<OFFSITE_LANDING_URL>",
          "multi_share_end_card": false,
          "name": "{{product.name}}"
        },
        "page_id": "<PAGE_ID>",
        "instagram_user_id": "<IG_USER_ID>"
     }' \
  -F 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v25.0/act_<AD_ACCOUNT_ID>/adcreatives

Step 4: Create an Ad

Finally, you can create an ad. The ad references an ad creative.

Example

curl -X POST \
  -F 'name="My Ad"' \
  -F 'adset_id="<AD_SET_ID>"' \
  -F 'creative={
       "creative_id": "<CREATIVE_ID>"
     }' \
  -F 'status="PAUSED"' \
  -F 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v25.0/act_<AD_ACCOUNT_ID>/ads
Congratulations! You have created your first Advantage+ catalog ad. Feel free to unpause it to start delivery.
When published as an Instagram Stories’ ad, Advantage+ catalog ads are cropped to 1:1 regardless of the dimensions of the original image.

Next steps

Preview Advantage+ catalog ads

You can generate previews of your dynamic creative with the Ad Previews endpoint. Specify the product_item_ids parameter or specify multiple product_item_ids to preview a carousel ad.
curl -X GET \
  -d 'ad_format="DESKTOP_FEED_STANDARD"' \
  -d 'product_item_ids=[
       "<PRODUCT_ITEM_ID>"
     ]' \
  -d 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v25.0/<CREATIVE_ID>/previews

Parameters

Name Description
product_item_ids
array[string]
List of product FBIDs or Base64 URL-encoded product ID tokens.
Each token is of the form catalog:{catalog_id}:{base64urlencode(retailer_id)}.

Fetch product ad statistics

You can fetch statistics per product by making a GET call to the insights endpoint. Add product_id to the fields parameter.
This shows statistics for all products in an account’s product sets displayed in Advantage+ catalog ads.

Example

This example reports clicks, actions, and impressions for each product_id.
Request
curl -G \
  -d 'date_preset=last_week' \
  -d 'action_breakdowns=["action_type"]' \
  -d 'breakdowns=["product_id"]' \
  -d 'fields=account_name,impressions,actions' \
  -d 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v25.0/act_<AD_ACCOUNT_ID>/insights
Response
{
 "data": [
   {
      "account_id": "123456",
      "product_id": "60750",
      "date_start": "2015-02-03",
      "date_stop": "2015-02-03",
      "impressions": 880,
      "clicks": 8,
      "actions": [
        {
          "action_type": "link_click",
          "value": 6
        },
        {
          "action_type": "offsite_conversion.other",
          "value": 5
        },
        {
          "action_type": "offsite_conversion",
          "value": 5
        }
      ],
      "account_name": "My Account"
    },
 ],
...
}

Fetch comments and likes

You can retrieve the comments, likes, and the product_id for an Advantage+ catalog ads post. Make a GET call as follows with a post_id. The post_id is the effective_object_story_id of an ad creative, in the format of PageID_PostID.
Note: You cannot use this endpoint to retrieve comments from Instagram.
curl -G \
  -d 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/<API_VERSION>/<POST_ID>/dynamic_posts
This endpoint returns dynamic post objects.
Once you get dynamic posts, you can fetch comments, likes, product_id, and child_attachments for carousel format, if applicable.
Placement Asset Customization ads will not be returned by the dynamic_posts edge.

Learn more