Ads and Commerce

Threads App Ads

Updated: Jun 17, 2026
Copy for LLM
Ads in WhatsApp Status are available via the Marketing API. Learn more about ads in WhatsApp Status.
App ads are available for Threads. To deliver to Threads, include both instagram and threads under publisher_platforms in your ad set. Then, use the threads_stream placement. Remember that you must also select the Instagram stream placement.
To create an ad creative for Threads app ads, include the instagram_user_id and threads_user_id as part of the ad creative’s object_story_spec parameter.

Limitations

Threads app ads have the following limitations:
  • Threads supports mobile app install and app engagement ads. Threads does not support desktop app install ads.
  • Image, video, and carousel app ads are supported. Threads does not support playable app ads, and playable app ads will render as video ads on Threads.

Before you begin

Create a Threads app ad

Example request

Include the threads_user_id and instagram_user_id in the object_story_spec of the request below so the ad can be successfully delivered to Threads.
curl -X POST \
  -F 'name="Sample App Ads Creative"' \
  -F 'object_story_spec={
    "page_id": "<PAGE_ID>",
    "instagram_user_id": "<INSTAGRAM_USER_ID>",
    "threads_user_id": "<THREADS_USER_ID>",
    "link_data": {
      "call_to_action": {
        "type": "INSTALL_MOBILE_APP",
        "value": {
          "link": "<APP_STORE_URL>"
        }
      },
    "image_hash": "<IMAGE_HASH>",
    "link": "<APP_STORE_URL>",
    "message": "<MESSAGE_TEXT>"
    }
  }' \
  -F 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v26.0/act_<AD_ACCOUNT_ID>/adcreatives

Example response

A successful response returns the new app ad creative ID.
{
  "id":"<CREATIVE_ID>"
}

Learn more