Threads Advantage+ Catalog Ads

Updated: Oct 28, 2025

Advantage+ catalog ads are available for Threads. To ensure an Advantage+ Catalog Ad is delivered to Threads, include both instagram and threads under publisher_platforms in your ad set. Then, use the Threads threads_stream placement; remember you must select the Instagram stream placement too.

To create a template creative for Advantage+ catalog ads on Threads, set template_data under object_story_spec for threads_stream. Also, ensure that you specify the product_set_id in promoted_object for your ad set level to promote products from that product set.

Limitations

Images and image carousels are the only supported creative formats for Advantage+ catalog ads at this time. Slideshow, video and static cards are not currently supported.

Ad engagement (reply, quote, save, share) is disabled for Advantage+ catalog ads in Threads at this time.

OUTCOME_APP_PROMOTION is not a supported objective at this time.

Create a Threads Advantage+ Catalog Ad Creative

See the media requirements for supported image specifications.

See the ad creative creation section for Advantage+ catalog ad creatives for more information on the parameters and parameter descriptions for Threads Advantage+ catalog ad creation. All parameters are supported and expect the same behavior for Threads as Instagram but note the special behavior:

Threads Advantage+ catalog ads will not render catalog product videos and will always default to catalog product images.

Threads Advantage+ catalog ads always follow the behavior of looking for the images in a category, and then defaulting to the 2x2 collage.

Advantage+ catalog ads with static cards before all the Advantage+ catalog ads (also known as entry cards) will not be delivered to Threads. Advantage+ catalog ads with static cards after all the Advantage+ catalog ads will be delivered to Threads, but the static cards will not be displayed.

Threads Advantage+ catalog ads will always default to single image and image carousel, even for catalogs with videos and with the format option as video or slideshow.

Parameters

Name	Description of Threads Behavior
`child_attachments` (Advantage+ Catalog Ad Creation)	Static cards appearing before all Advantage+ catalog ads will cause the ad to not be delivered to Threads. Ads with the static card appearing after the ads will still deliver to Threads.
`preferred_video_tags` (Advantage+ Catalog Ad Creation)	Won’t be used as Threads Advantage+ catalog ads will not render catalog product videos and will always default to catalog product images.
`format_option` (Dynamic Media)	When the format is `single_video`, the ad will deliver on Threads as a single image. When the format is `carousel_slideshows` all items in the slideshow will render as static images instead. When the format is `collection_video`, all items in the slideshow will render as static images instead. The `carousel_images_single_item` and `carousel_images_multi_items` formats will be rendered as expected (as static image and image carousel, respectively).
`media_type_automation` (Dynamic Media)	Even when `media_type_automation` is set to `OPT_IN`, Threads Advantage+ catalog ads will not render catalog product videos and will always default to catalog product images.

Example request

The product variable in the request below is a template parameter which makes it possible to use the product feed data in the template

curl \
  -F 'name=Advantage+ Catalog Ads Template Creative Sample' \
  -F 'object_story_spec={
    "instagram_user_id": "<IG_USER_ID>",
    "threads_user_id": "<THREADS_USER_ID>",
    "page_id": "<PAGE_ID>",
    "template_data": {
      "description": "Description {{product.description}}",
      "link": "<LINK>",
      "message": "Test {{product.name | titleize}}",
      "name": "Headline {{product.price}}"
    }
  }' \
  -F 'product_set_id=<PRODUCT_SET_ID>' \
  -F 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v25.0/act_<AD_ACCOUNT_ID>/adcreatives

Example response

The response to this call is the ID of a new Advantage+ catalog ads template creative.

{
  "id":"<AD_CREATIVE_ID>"
}

Learn More

Advantage+ Catalog Ads

Advantage+ Catalog Ads - Get Started

Instagram Advantage+ Catalog Ads

Threads Ads Creation: Media Requirements

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