Multidestination Profile Visit Ads

Updated: Jul 12, 2026

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Ads in WhatsApp Status are available via the Marketing API. Learn more about ads in WhatsApp Status.

Profile visit ad creation on the Marketing API is in limited availability and is being rolled out incrementally to advertisers. If you do not have access, contact your Meta representative or create profile visit ads in Ads Manager⁠.

This guide explains how to create and publish multidestination profile visit ads using the Marketing API.

Multidestination profile visit ads send people who click on your ad to either your Instagram profile or your Facebook Page. Meta selects the destination that each person is most likely to engage with. Use this ad type to maximize total profile visits across both surfaces with a single campaign.

If you want to create an ad that sends people to a single destination, see:

Instagram profile visit ads

Facebook Page visit ads

Ad creation overview

This document outlines the steps you need to follow to set up your integration for multidestination profile visit ads. You will need to:

Create an ad campaign

Create an ad set that links your ads to your ad campaign

Create an ad creative for the multidestination profile visit ad

Create an ad by linking your ad creative to your ad set

Before you begin

This guide assumes you have:

An ad account with Meta⁠

A Facebook Page with an Instagram business account connected to it

Uploaded any assets, such as images or videos, to be used in your ads to Meta servers

Step 1: Create an ad campaign

Start by creating your ad campaign. To do this, make a POST request to the /act_<AD_ACCOUNT_ID>/campaigns endpoint where <AD_ACCOUNT_ID> is the ID for your Meta ad account. Your request must include:

Parameters

Name	Description
`name` string	Required. Name for the multidestination profile visit campaign.
`objective` enum	Required. Campaign’s objective. Supported objectives are `OUTCOME_ENGAGEMENT` and `OUTCOME_TRAFFIC`.
`special_ad_categories` list<Object>	Required. Special ad categories associated with the multidestination profile visit campaign. Currently, special ad categories aren’t supported for profile visit ads, so it needs to be `NONE` or empty array. See the Ad Campaign reference for more details.
`status` enum	Optional. Valid options are `PAUSED` and `ACTIVE`. If this status is `PAUSED`, all its active ad sets and ads are paused and have an effective status `CAMPAIGN_PAUSED`.

Request

curl -X POST \
  -F 'name=Multidestination Profile Visit Campaign' \
  -F 'objective=OUTCOME_TRAFFIC' \
  -F 'status=ACTIVE' \
  -F 'special_ad_categories=[]' \
  -F 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v26.0/act_<AD_ACCOUNT_ID>/campaigns

Response

On success, your app receives a JSON response with the ID of your newly created campaign.

{
  "id": "<AD_CAMPAIGN_ID>"
}

Updating

You can update a campaign by making a POST request to /<AD_CAMPAIGN_ID>.

Reading

To verify that you have successfully created a multidestination profile visit campaign, you can make a GET request to /<AD_CAMPAIGN_ID>. See the Ad Campaign reference for the complete list of available parameters.

Request

curl -X GET -G \
  -d 'fields=name,status,objective' \
  -d 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v26.0/<AD_CAMPAIGN_ID>

Response

{
  "name": "Multidestination Profile Visit Campaign",
  "status": "ACTIVE",
  "objective": "OUTCOME_TRAFFIC",
  "id": "<AD_CAMPAIGN_ID>"
}

Step 2: Create an ad set

Once you have an ad campaign, create your ad set. To create an ad set, make a POST request to the /act_<AD_ACCOUNT_ID>/adsets endpoint where <AD_ACCOUNT_ID> is the ID for your Meta ad account. Your request must include:

Parameters

Name	Description
`bid_strategy` enum	Optional. The bid strategy for this campaign to suit your specific business goals. See the Ad Campaign reference for more details. Values: `LOWEST_COST_WITHOUT_CAP`, `LOWEST_COST_WITH_BID_CAP`, `COST_CAP`
`billing_event` enum	Required. Set `billing_event` to `IMPRESSIONS` for multidestination profile visit ads. Meta bills you when people see your ad.
`campaign_id` numeric string or integer	Required. A valid multidestination profile visit campaign you wish to add this ad set to.
`daily_budget` int64	Required if `lifetime_budget` is not set. The daily budget defined in your account currency. Allowed only for ad sets with a duration (difference between `end_time` and `start_time`) longer than 24 hours. Either `daily_budget` or `lifetime_budget` must be greater than `0`.
`destination_type` string	Required. Set `destination_type` to `INSTAGRAM_PROFILE_AND_FACEBOOK_PAGE` for multidestination profile visit ads. Note: The Facebook Page referenced in `promoted_object.page_id` must have an Instagram business account connected to it for Meta to deliver to the Instagram destination.
`end_time` datetime	Required when `lifetime_budget` is specified. When creating an ad set with a `daily_budget`, specify `end_time=0` or leave this field empty to set the ad set as ongoing with no end date. Example: `2026-09-12 23:59:59-07:00` or `2026-09-12 23:59:59 PDT`. UTC UNIX timestamp.
`lifetime_budget` int64	Required if `daily_budget` is not set. The lifetime budget of the ad set defined in your account currency. If specified, you must also specify an `end_time`. Either `daily_budget` or `lifetime_budget` must be greater than `0`.
`name` string	Required. The name of the multidestination profile visit ad set.
`optimization_goal` enum	Required. What the ad set is optimizing for. The valid value depends on the campaign’s `objective`: Set to `PROFILE_VISIT` when the campaign `objective` is `OUTCOME_TRAFFIC`. Set to `PROFILE_AND_PAGE_ENGAGEMENT` when the campaign `objective` is `OUTCOME_ENGAGEMENT`.
`promoted_object` AdPromotedObject	Required. The object this ad set is promoting across all its ads. For multidestination profile visit ads, `promoted_object` has the following condition: `page_id`: Required. The ID of the Facebook Page connected to the Instagram business account you want to send traffic to. See Ad Set, Promoted Object for more details.
`start_time` datetime	Optional. The start time of the ad set. This field defaults to the current time if no value is provided. Example: `2026-09-12 23:59:59-07:00` or `2026-09-12 23:59:59 PDT`. UTC UNIX timestamp.
`status` enum	Optional. The status of the ad set. It can be different from the effective status due to its parent campaign. This field defaults to `ACTIVE` if no value is provided. Values: `ACTIVE`, `PAUSED`, `DELETED`, `ARCHIVED`
`targeting` Targeting object	Required. The targeting structure of the ad. See Targeting for more details.

Visit the Ad Account Ad Set reference for the complete list of available parameters.

Request

curl -X POST \
  -F 'access_token=<ACCESS_TOKEN>' \
  -F 'bid_strategy=LOWEST_COST_WITHOUT_CAP' \
  -F 'billing_event=IMPRESSIONS' \
  -F 'campaign_id=<CAMPAIGN_ID>' \
  -F 'daily_budget=<DAILY_BUDGET>' \
  -F 'destination_type=INSTAGRAM_PROFILE_AND_FACEBOOK_PAGE' \
  -F 'name=<AD_SET_NAME>' \
  -F 'optimization_goal=PROFILE_VISIT' \
  -F 'promoted_object={
      "page_id": "<PAGE_ID>"
    }' \
  -F 'status=ACTIVE' \
  -F 'start_time=<START_TIME>' \
  -F 'targeting={
        "geo_locations": { "countries":["US"] }
  }' \
https://graph.facebook.com/v26.0/act_<AD_ACCOUNT_ID>/adsets

Response

On success, your app receives a JSON response with the ID of your newly created ad set.

{
  "id": "<AD_SET_ID>"
}

Updating

You can update an ad set by making a POST request to /<AD_SET_ID>.

Reading

To verify that you have successfully created a multidestination profile visit ad set, you can make a GET request to /<AD_SET_ID>. See the Ad Set reference for the complete list of available parameters.

Request

curl -X GET -G \
  -d 'fields=name,destination_type,optimization_goal,bid_strategy' \
  -d 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v26.0/<AD_SET_ID>

Response

{
  "name": "<AD_SET_NAME>",
  "destination_type": "INSTAGRAM_PROFILE_AND_FACEBOOK_PAGE",
  "optimization_goal": "PROFILE_VISIT",
  "bid_strategy": "LOWEST_COST_WITHOUT_CAP",
  "id": "<AD_SET_ID>"
}

Step 3: Create an ad creative

The ad creative allows you to add assets to your ads. To create an ad creative for a multidestination profile visit ad, make a POST request to the /act_<AD_ACCOUNT_ID>/adcreatives endpoint where <AD_ACCOUNT_ID> is the ID for your Meta ad account. Your request must include:

Parameters

Name	Description
`name` string	Required. The name for your ad creative.
`asset_feed_spec`	Required. A spec defining the call to action shown for each destination. For multidestination profile visit ads, you must include both calls to action and the multidestination optimization type: `call_to_actions`: A list with the call to action for each destination. Include both `VIEW_INSTAGRAM_PROFILE` (for the Instagram profile destination) and `VISIT_PROFILE` (for the Facebook Page destination). Each entry has a `type` and a `value` containing the destination link. `optimization_type`: Set `optimization_type` to `UNIFIED_PROFILE_VISIT_DESTINATION` for multidestination profile visit ads.
`degrees_of_freedom_spec`	Optional. See Standard Enhancements for Advantage+ Creative for more details.

Visit the Ad Creative reference for the complete list of available parameters.

Ad creative create examples

Request

curl -X POST \
  -F 'name=<CREATIVE_NAME>' \
  -F 'asset_feed_spec={
       "call_to_actions": [
         {
           "type": "VIEW_INSTAGRAM_PROFILE",
           "value": {
             "link": "http://instagram.com/<IG_USERNAME>",
             "app_link": "instagram://user?username=<IG_USERNAME>&userid=<IG_USER_ID>"
           }
         },
         {
           "type": "VISIT_PROFILE",
           "value": {
             "link": "http://fb.com/<PAGE_ID>"
           }
         }
       ],
       "optimization_type": "UNIFIED_PROFILE_VISIT_DESTINATION"
     }' \
  -F 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v26.0/act_<AD_ACCOUNT_ID>/adcreatives

Response

On success, your app receives a JSON response with the ID of your newly created ad creative.

{
  "id": "<AD_CREATIVE_ID>"
}

Creating ad creatives using Instagram content

You can also create a multidestination profile visit ad creative from an existing Instagram post. Refer to Use Posts as Instagram Ads for more details.

curl -X POST \
  -F 'name=<CREATIVE_NAME>' \
  -F 'object_id=<PAGE_ID>' \
  -F 'instagram_user_id=<IG_USER_ID>' \
  -F 'source_instagram_media_id=<INSTAGRAM_POST_ID>' \
  -F 'object_type=PHOTO' \
  -F 'body=<AD_PRIMARY_TEXT>' \
  -F 'asset_feed_spec={
       "call_to_actions": [
         {
           "type": "VIEW_INSTAGRAM_PROFILE",
           "value": {
             "link": "http://instagram.com/<IG_USERNAME>",
             "app_link": "instagram://user?username=<IG_USERNAME>&userid=<IG_USER_ID>"
           }
         },
         {
           "type": "VISIT_PROFILE",
           "value": {
             "link": "http://fb.com/<PAGE_ID>"
           }
         }
       ],
       "optimization_type": "UNIFIED_PROFILE_VISIT_DESTINATION"
     }' \
  -F 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v26.0/act_<AD_ACCOUNT_ID>/adcreatives

Updating

You can update an ad creative by making a POST request to /<AD_CREATIVE_ID>.

Reading

To verify that you have successfully created a multidestination profile visit ad creative, you can make a GET request to /<AD_CREATIVE_ID>. See Ad Creative for the complete list of available parameters.

Request

curl -X GET -G \
  -d 'fields=name,asset_feed_spec' \
  -d 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v26.0/<AD_CREATIVE_ID>

Response

{
  "name": "<CREATIVE_NAME>",
  "asset_feed_spec": {
    "call_to_actions": [
      {
        "type": "VIEW_INSTAGRAM_PROFILE",
        "value": {
          "link": "http://instagram.com/<IG_USERNAME>",
          "app_link": "instagram://user?username=<IG_USERNAME>&userid=<IG_USER_ID>"
        }
      },
      {
        "type": "VISIT_PROFILE",
        "value": {
          "link": "http://fb.com/<PAGE_ID>"
        }
      }
    ],
    "optimization_type": "UNIFIED_PROFILE_VISIT_DESTINATION"
  },
  "id": "<AD_CREATIVE_ID>"
}

Step 4: Create an ad

Ads allow you to associate ad creative information with your ad sets. To create an ad, make a POST request to the /act_<AD_ACCOUNT_ID>/ads endpoint where <AD_ACCOUNT_ID> is the ID for your Meta ad account. Your request must include:

Parameters

Name	Description
`name` string	Required. The name for your ad.
`adset_id` numeric string or integer	Required. The ID of the ad set.
`creative` AdCreative	Required. The ad creative to be used by this ad. You may supply the `creative_id` of an existing ad creative or create a new ad creative by including all required fields. See Ad Creative for more details.
`status` enum	Required. The configured status of the ad. Values: `ACTIVE`, `PAUSED`, `DELETED`, `ARCHIVED`

Request

curl -X POST \
  -F 'name=<AD_NAME>' \
  -F 'adset_id=<AD_SET_ID>' \
  -F 'creative={
       "creative_id": "<AD_CREATIVE_ID>"
     }' \
  -F 'status=ACTIVE' \
  -F 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v26.0/act_<AD_ACCOUNT_ID>/ads

Response

On success, your app receives a JSON response with the ID of your newly created ad.

{
  "id": "<AD_ID>"
}

Updating

You can update an ad by making a POST request to /<AD_ID>.

Reading

To verify that you have successfully created a multidestination profile visit ad, you can make a GET request to /<AD_ID>. See the ad reference for the complete list of available parameters.

Request

curl -X GET -G \
  -d 'fields=status,adset_id' \
  -d 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v26.0/<AD_ID>

Response

{
  "status": "ACTIVE",
  "adset_id": "<AD_SET_ID>",
  "id": "<AD_ID>"
}