Facebook Page Visit Ads

Updated: Jul 12, 2026

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Ads in WhatsApp Status are available via the Marketing API. Learn more about ads in WhatsApp Status.

Profile visit ad creation on the Marketing API is in limited availability and is being rolled out incrementally to advertisers. If you do not have access, contact your Meta representative or create profile visit ads in Ads Manager⁠.

This guide explains how to create and publish Facebook Page visit ads using the Marketing API.

Facebook Page visit ads send people who click on your ads directly to your Facebook Page. Use these ads to increase visits to your Page, Page likes, and engagement with your Facebook community.

If you want to create an ad that sends people to an Instagram profile instead, or to both Facebook and Instagram, see:

Instagram profile visit ads

Multidestination profile visit ads

Ad creation overview

This document outlines the steps you need to follow to set up your integration for Facebook Page visit ads. You will need to:

Create an ad campaign

Create an ad set that links your ads to your ad campaign

Create an ad creative for the Facebook Page visit ad

Create an ad by linking your ad creative to your ad set

Before you begin

This guide assumes you have:

An ad account with Meta⁠

A Facebook Page you have permission to advertise for

Uploaded any assets, such as images or videos, to be used in your ads to Meta servers

Step 1: Create an ad campaign

Start by creating your ad campaign. To do this, make a POST request to the /act_<AD_ACCOUNT_ID>/campaigns endpoint where <AD_ACCOUNT_ID> is the ID for your Meta ad account. Your request must include:

Parameters

Name	Description
`name` string	Required. Name for the Facebook Page visit campaign.
`objective` enum	Required. Campaign’s objective. Supported objectives are `OUTCOME_ENGAGEMENT` and `OUTCOME_TRAFFIC`.
`special_ad_categories` list<Object>	Required. Special ad categories associated with the Facebook Page visit campaign. Currently, special ad categories aren’t supported for profile visit ads, so it needs to be `NONE` or empty array. See the Ad Campaign reference for more details.
`status` enum	Optional. Valid options are `PAUSED` and `ACTIVE`. If this status is `PAUSED`, Meta pauses all active ad sets and ads and gives them an effective status `CAMPAIGN_PAUSED`.

Request

curl -X POST \
  -F 'name=Facebook Page Visit Campaign' \
  -F 'objective=OUTCOME_TRAFFIC' \
  -F 'status=ACTIVE' \
  -F 'special_ad_categories=[]' \
  -F 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v26.0/act_<AD_ACCOUNT_ID>/campaigns

Response

On success, your app receives a JSON response with the ID of your newly created campaign.

{
  "id": "<AD_CAMPAIGN_ID>"
}

Updating

You can update a campaign by making a POST request to /<AD_CAMPAIGN_ID>.

Reading

To verify that you have successfully created a Facebook Page visit campaign, you can make a GET request to /<AD_CAMPAIGN_ID>. See the Ad Campaign reference for the complete list of available parameters.

Request

curl -X GET -G \
  -d 'fields=name,status,objective' \
  -d 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v26.0/<AD_CAMPAIGN_ID>

Response

{
  "name": "Facebook Page Visit Campaign",
  "status": "ACTIVE",
  "objective": "OUTCOME_TRAFFIC",
  "id": "<AD_CAMPAIGN_ID>"
}

Step 2: Create an ad set

Once you have an ad campaign, create your ad set. To create an ad set, make a POST request to the /act_<AD_ACCOUNT_ID>/adsets endpoint where <AD_ACCOUNT_ID> is the ID for your Meta ad account. Your request must include:

Parameters

Name	Description
`bid_strategy` enum	Optional. The bid strategy for this campaign to suit your specific business goals. See the Ad Campaign reference for more details. Values: `LOWEST_COST_WITHOUT_CAP`, `LOWEST_COST_WITH_BID_CAP`, `COST_CAP`
`billing_event` enum	Required. Must be set to `IMPRESSIONS` for Facebook Page visit ads. Meta bills you when people see your ad.
`campaign_id` numeric string or integer	Required. A valid Facebook Page visit campaign you wish to add this ad set to.
`daily_budget` int64	Required if `lifetime_budget` is not set. The daily budget defined in your account currency. Allowed only for ad sets with a duration (difference between `end_time` and `start_time`) longer than 24 hours. Either `daily_budget` or `lifetime_budget` must be greater than `0`.
`destination_type` string	Required. Must be set to `FACEBOOK_PAGE` for Facebook Page visit ads.
`end_time` datetime	Required when `lifetime_budget` is specified. When creating an ad set with a `daily_budget`, specify `end_time=0` or leave this field empty to set the ad set as ongoing with no end date. Example: `2026-09-12 23:59:59-07:00` or `2026-09-12 23:59:59 PDT`. UTC UNIX timestamp.
`lifetime_budget` int64	Required if `daily_budget` is not set. The lifetime budget of the ad set defined in your account currency. If specified, you must also specify an `end_time`. Either `daily_budget` or `lifetime_budget` must be greater than `0`.
`name` string	Required. The name of the Facebook Page visit ad set.
`optimization_goal` enum	Required. What the ad set is optimizing for. The valid value depends on the campaign’s `objective`: Set to `PROFILE_VISIT` when the campaign `objective` is `OUTCOME_TRAFFIC`. Set to `PROFILE_AND_PAGE_ENGAGEMENT` when the campaign `objective` is `OUTCOME_ENGAGEMENT`.
`promoted_object` AdPromotedObject	Required. The object this ad set is promoting across all its ads. For Facebook Page visit ads, `promoted_object` has the following condition: `page_id`: Required. The ID of the Facebook Page you want to send traffic to. See Ad Set, Promoted Object for more details.
`start_time` datetime	Optional. The start time of the ad set. This field will default to the current time if you leave this field empty. Example: `2026-09-12 23:59:59-07:00` or `2026-09-12 23:59:59 PDT`. UTC UNIX timestamp.
`status` enum	Optional. The status of the ad set. The ad set status can be different from the effective status due to its parent campaign. This field will default to `ACTIVE` if you leave this field empty. Values: `ACTIVE`, `PAUSED`, `DELETED`, `ARCHIVED`
`targeting` Targeting object	Required. The targeting structure of the ad. See Targeting for more details.

Visit the Ad Account Ad Set reference for the complete list of available parameters.

Request

curl -X POST \
  -F 'access_token=<ACCESS_TOKEN>' \
  -F 'bid_strategy=LOWEST_COST_WITHOUT_CAP' \
  -F 'billing_event=IMPRESSIONS' \
  -F 'campaign_id=<AD_CAMPAIGN_ID>' \
  -F 'daily_budget=<DAILY_BUDGET>' \
  -F 'destination_type=FACEBOOK_PAGE' \
  -F 'name=<AD_SET_NAME>' \
  -F 'optimization_goal=PROFILE_VISIT' \
  -F 'promoted_object={
      "page_id": "<PAGE_ID>"
    }' \
  -F 'status=ACTIVE' \
  -F 'start_time=<START_TIME>' \
  -F 'targeting={
        "geo_locations": { "countries":["US"] }
  }' \
https://graph.facebook.com/v26.0/act_<AD_ACCOUNT_ID>/adsets

Response

On success, your app receives a JSON response with the ID of your newly created ad set.

{
  "id": "<AD_SET_ID>"
}

Updating

You can update an ad set by making a POST request to /<AD_SET_ID>.

Reading

To verify that you have successfully created a Facebook Page visit ad set, you can make a GET request to /<AD_SET_ID>. See the Ad Set reference for the complete list of available parameters.

Request

curl -X GET -G \
  -d 'fields=name,destination_type,optimization_goal,bid_strategy' \
  -d 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v26.0/<AD_SET_ID>

Response

{
  "name": "<AD_SET_NAME>",
  "destination_type": "FACEBOOK_PAGE",
  "optimization_goal": "PROFILE_VISIT",
  "bid_strategy": "LOWEST_COST_WITHOUT_CAP",
  "id": "<AD_SET_ID>"
}

Step 3: Create an ad creative

The ad creative allows you to add assets to your ads. To create an ad creative for a Facebook Page visit ad, make a POST request to the /act_<AD_ACCOUNT_ID>/adcreatives endpoint where <AD_ACCOUNT_ID> is the ID for your Meta ad account. Your request must include:

Parameters

Name	Description
`name` string	Required. The name for your ad creative.
`object_story_spec` AdCreativeObjectStorySpec	Required. An object containing information about a message. See Ad Creative Object Story Spec for more details. Required: `page_id`: The ID of the Facebook Page. The `call_to_action` inside `link_data` or other sub-spec objects must be set to `VISIT_PROFILE` for Facebook Page visit ads. Optional: `link_data`: The spec for a link page post `photo_data`: The spec for a photo page post `video_data`: The spec for a video page post
`degrees_of_freedom_spec`	Optional. See Standard Enhancements for Advantage+ Creative for more details.

Visit the Ad Creative reference for the complete list of available parameters.

Ad creative create examples

Request

curl -X POST \
  -F 'name=<CREATIVE_NAME>' \
  -F 'object_story_spec={
       "page_id": "<PAGE_ID>",
       "link_data": {
         "name": "<AD_HEADLINE>",
         "message": "<AD_PRIMARY_TEXT>",
         "image_hash": "<IMAGE_HASH>",
         "link": "https://www.facebook.com/<PAGE_USERNAME>",
         "call_to_action": {
           "type": "VISIT_PROFILE",
           "value": {
             "link": "https://www.facebook.com/<PAGE_USERNAME>"
           }
         }
       }
     }' \
  -F 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v26.0/act_<AD_ACCOUNT_ID>/adcreatives

Response

On success, your app receives a JSON response with the ID of your newly created ad creative.

{
  "id": "<AD_CREATIVE_ID>"
}

Creating ad creatives using Facebook content

You can also create a Facebook Page visit ad creative from an existing Facebook Page post. Set object_story_id to the post ID in the format of postOwnerID_postID:

curl -X POST \
  -F 'name=<CREATIVE_NAME>' \
  -F 'object_story_id=<PAGE_ID>_<POST_ID>' \
  -F 'call_to_action={
       "type": "VISIT_PROFILE",
       "value": {
         "link": "https://www.facebook.com/<PAGE_USERNAME>"
       }
     }' \
  -F 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v26.0/act_<AD_ACCOUNT_ID>/adcreatives

Updating

You can update an ad creative by making a POST request to /<AD_CREATIVE_ID>.

Reading

To verify that you have successfully created a Facebook Page visit ad creative, you can make a GET request to /<AD_CREATIVE_ID>. See Ad Creative for the complete list of available parameters.

Request

curl -X GET -G \
  -d 'fields=name,object_story_spec,call_to_action_type' \
  -d 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v26.0/<AD_CREATIVE_ID>

Response

{
  "name": "<CREATIVE_NAME>",
  "object_story_spec": {
    "page_id": "<PAGE_ID>",
    "link_data": {
      "call_to_action": {
        "type": "VISIT_PROFILE",
        "value": {
          "link": "https://www.facebook.com/<PAGE_USERNAME>"
        }
      }
    }
  },
  "id": "<AD_CREATIVE_ID>"
}

Step 4: Create an ad

Ads allow you to associate ad creative information with your ad sets. To create an ad, make a POST request to the /act_<AD_ACCOUNT_ID>/ads endpoint where <AD_ACCOUNT_ID> is the ID for your Meta ad account. Your request must include:

Parameters

Name	Description
`name` string	Required. The name for your ad.
`adset_id` numeric string or integer	Required. The ID of the ad set.
`creative` AdCreative	Required. The ad creative to be used by this ad. You may supply the `creative_id` of an existing ad creative or create a new ad creative by including all required fields. See Ad Creative for more details.
`status` enum	Required. The configured status of the ad. Values: `ACTIVE`, `PAUSED`, `DELETED`, `ARCHIVED`

Request

curl -X POST \
  -F 'name=<AD_NAME>' \
  -F 'adset_id=<AD_SET_ID>' \
  -F 'creative={
       "creative_id": "<AD_CREATIVE_ID>"
     }' \
  -F 'status=ACTIVE' \
  -F 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v26.0/act_<AD_ACCOUNT_ID>/ads

Response

On success, your app receives a JSON response with the ID of your newly created ad.

{
  "id": "<AD_ID>"
}

Updating

You can update an ad by making a POST request to /<AD_ID>.

Reading

To verify that you have successfully created a Facebook Page visit ad, you can make a GET request to /<AD_ID>. See the ad reference for the complete list of available parameters.

Request

curl -X GET -G \
  -d 'fields=status,adset_id' \
  -d 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v26.0/<AD_ID>

Response

{
  "status": "ACTIVE",
  "adset_id": "<AD_SET_ID>",
  "id": "<AD_ID>"
}