Profile Visit Ads
Updated: Jul 12, 2026
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Ads in WhatsApp Status are available via the Marketing API. Learn more about ads in WhatsApp Status.
Profile visit ad creation on the Marketing API is in limited availability and is being rolled out incrementally to advertisers. If you do not have access, contact your Meta representative or create profile visit ads in Ads Manager.
This guide explains how to create and publish a variety of profile visit ads using the Marketing API.
Profile visit ads send people who click on your ads directly to your Instagram profile, your Facebook Page, or both. Use them to help more people discover your profile, increase profile traffic, and create more opportunities for people to engage with your business.
Profile visit ads support images, videos, carousels, and slideshows. You can choose whether each ad sends people to an Instagram profile, a Facebook Page, or both destinations at once. When you choose both, Meta automatically sends each person to the destination they are most likely to engage with.
Ad types
Instagram profile visit ads send people who click on your ads directly to your Instagram profile. Use this ad type to drive profile traffic and create more opportunities for people to discover and engage with your business on Instagram.
Facebook Page visit ads send people who click on your ads directly to your Facebook Page. Use this ad type to drive Page traffic, Page likes, and ongoing engagement with your Facebook community.
Multidestination profile visit ads send people who click on your ads to either your Instagram profile or your Facebook Page, based on the destination they are most likely to engage with. Use this ad type to increase the total number of profile visits across both destinations with a single campaign.