Partnership Ads Creation

Updated: Mar 26, 2026

Partnership ads allow you to run ads with creators, brands, and other businesses. Brands and partner accounts are featured in the ad’s header, and the ads leverage signals from both accounts for improved ranking and incremental performance.

There are several options for creating partnership ads:

Boost existing media or posts with the existing media ID or an ad code

Get creator content recommendations that Meta predicts will be the best performing partnership ads for objectives

Make yourself the ad’s primary identity and the creator as the secondary identity, or vice versa

Enhance your ads with

Placement Asset Customization

Advantage+ Creative

Click to Message Destinations

Advantage+ Catalog Ads

Testimonials

Lead Generation

Before you start

You will need:

To meet our eligibility requirements for Instagram partnership ads and branded content⁠ and Facebook partnership ads⁠

The ID for your brand’s Instagram professional account⁠

The username for the Instagram professional account (Optional)

A Page access token with the ADVERTISE role on the Page linked to the Instagram professional account

Advanced Access for all permissions if you will be retrieving media and creating ads on behalf of an Instagram professional account that you do not own or administer

Partnership ads account-level permissions for the creator approved by the brand or post-level permissions for the brand approved by the creator in order for the ad to deliver

Permissions

You will need the following permissions:

ads_management

business_management

instagram_basic

instagram_branded_content_ads_brand

pages_read_engagement

pages_show_list

create_ads (for the Instagram account that is creating the ad)

Permission levels

Account-level permissioning

Through the Instagram and Facebook partnership ads account-level permissions, you can manage relationships with partners at the account level and run partnership ads without additional permissions at the content level.

Note: If two Instagram or Facebook accounts are owned by the same business and an employee has ads access to both assets, they will be able to run partnership ads without partnership ad permissions.

Post-level permissioning

If an account-level permission does not exist between you and your partner:

Use a partnership ad code to create an ad using the ads creation APIs.

Request creators provide permission to promote their organic branded content posts as partnership ads (applicable only with organic branded content posts).

See Post-Level Permissioning for more information.

Note: If you publish the ad without permissions in place, the ad will be published in a pending delivery state. The creator would then receive a permission request from the brand, which once approved, allows the ad to be delivered.