Ads and Commerce

Managing Hosted Accounts

Updated: Feb 2, 2025
Copy for LLM
Every admin or standard user for a host account can create and manage accounts in the Manage accounts menu.
Best practice: Create one account for each advertiser.
Manage accounts table listing one Active account with an Add account button and See details action.

Managed vs. Unmanaged Accounts

There are two ways to onboard an advertiser account based on how you want to manage your clients.
Unmanaged account: The business wants to manage their account by themselves and does not want any of the host users to have access to it. If this is the case, the host admin chooses to invite someone else to be account administrator when creating their account. None of the host users will have access to the account, admins included.
Managed account: The business wants the host to also manage their account and the host users to have access to it, according to their permissions. If this is the case, the host admin chooses to continue as account administrator when creating their account. All host users will have access to the account, including user management, data source management and event activity data, according to their permissions.

Add new account Choose an administrator step with Invite someone to be account administrator selected.

An account user can check their account’s status (managed or unmanaged) in the Account users section.

Create a Managed Account

To create a new managed account click on Add account from the Manage accounts menu or the Add button in the menu.
First, provide the name of the account to be created and click Continue.
Add new account Add an account name step with the Managed account name field and a Continue button.

Select Continue as account administrator to create a Managed account. Click on Next.
Choose an administrator step with Continue as account administrator selected to create a managed account.

Choose to use manual advanced matching if it is appropriate. This can be adjusted later.
Enhance events step with advanced matching data toggled On for the Conversions API Gateway account.

The managed account is now created and the host user is also admin of the account. Click on Finish.
Finish adding account step confirming you will have administrator permissions, with a Finish button.

The newly created managed account will appear as Active (see Account 1 in the image below).
Manage accounts list showing the newly created Account 1 with an Active status.

All host users are able to see and eventually manage a managed account. Follow the steps described in the Add a new account user section to add the account’s team (external to the host) as account users.

Create an Unmanaged Account

To create a new unmanaged account click on Add account from the Manage accounts menu or the Add button in the menu.
First, provide the name of the account to be created and click Continue.
Add new account Add an account name step with the Managed account name field and a Continue button.

Choose “Invite someone to be account administrator” for an Unmanaged account. This option is selected by default. Click on Continue.
Choose an administrator step with Invite someone to be account administrator selected for an unmanaged account.

Choose to use manual advanced matching if it is appropriate. This can be adjusted later.
Enhance events step with advanced matching data toggled On for the Conversions API Gateway account.

If SMTP is configured, an invitation link is sent to the user email address provided right after clicking on Send invite.
Finish adding account step with an Invite account administrator email field and Continue button.

If SMTP is not configured, an invitation link is generated after clicking on Continue. Copy the link generated and send it to the user to accept the invitation and create their host account. Finalize by clicking on Finish.
The newly created unmanaged account, not yet onboarded, will appear as Setup in progress (see Account 2 below). Once it is onboarded it will appear as Active (see Account 1 below).
Manage accounts list with Account 1 Active and Account 2 showing Setup in progress with a Complete setup button.

To regenerate or resend the invitation link for an unmanaged account, click Complete setup, provide the email address of the future admin user and click on Continue.
The future admin for the account, who will receive the invitation link, needs to follow the Account onboarding steps to become an admin of the account.

Change the Name of a Managed Account

Host admin or standard users can change the name of an account. To do so, click on the three dots button next to the account’s name and select Edit name.
Edit Tenant Name dialog with a Tenant Name field and Cancel and Confirm buttons.

Provide the new name for the account and then Confirm.

Deactivate a Managed Account

Host admin or standard users with appropriate permissions can deactivate an active managed account.
To deactivate a managed account select Deactivate from the three dots button next to the account name.
Manage Accounts list with the three dots menu open on Account 1 showing Edit name, Deactivate, and Delete options.

A deactivated account will have a Deactivated status and a disabled See details button.
Manage accounts list with Account 1 showing a Deactivated status and a disabled See details button.

To reactivate a managed account select Activate using the three dots button next to the account name.

Delete an Account

Host admin or standard users with sufficient permissions can delete both unmanaged and managed active accounts.
For all accounts, go to Manage accounts → the three dots button next to the account name and then Delete and Confirm.
Manage accounts list of host accounts with the three dots menu open showing Edit name, Deactivate, and Delete options.

Deleting the account will remove all users and disconnect all data sources connected to the account.