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Ads and Commerce
Overview
Marketing API
Marketing API Overview
About Marketing API
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Get Started with Marketing API
Get Started
Authorization
Authentication
Ad Creation Guides
Basic Ad Creation
Create an Ad Campaign
Create an Ad Set
Create an Ad Creative
Create an Ad
Manage Campaigns
Ad Performance & Optimization
Optimization Basics
Monitoring and Analytics
Optimization Tips
Ad Creative
Introduction to Ad Creatives
Video & Carousel Ads
Video & Carousel
FB Video Ads
Instant Experiences
Collection Ads
App Ads
Lead Ads Guides
Lead Ads
Creating
Quality Features
Retrieving
Testing and Troubleshooting
Advantage+ Catalog Ads for Leadgen
CRM Integration
Instagram Ads Guides
Instagram Ads API
Get Started
Setup & Management
Customizations
Set Up Instagram Accounts On Business Manager
Set Up Instagram Accounts With Pages
Ads With Mixed Placements
Add Call-To-Action
Get Ad Preview
Get Ad Insights
Use Posts as Instagram Ads
Instagram Advantage+ Catalog Ads
Carousel Ads
Reminder Ads
Post Moderation
Use URL Tags for Tracking
Customize Stories
Add Interactive Elements
Requirements
Requirement Guides
Media Requirements
Data and Call To Action Requirements
Threads Ads Guides
Threads Ads
Get Started
Threads Ads Creation
Carousel Ads
Advantage+ Catalog Ads
App Ads
Use Posts as Ads
Reply Moderation
Threads Ads Insights
Messaging Ads Guides
Messaging Ads
Click to Messenger
Click to Instagram
Click to WhatsApp
Multidestination
Website Ads Click to Message
Multi-Media Ads
Partnership Ads
Overview
Partner Permissions
Post-Level Permissioning
Account-Level Permissioning
Instagram
Facebook
Partnership Ads Creation
Overview
Instagram Partnership Ads
Boost Existing Instagram Media as Partnership Ads
Instagram Partnership Ads with a New Ad Creative
Supported Partnership Ads Configurations
Supported Configurations
Placement Asset Customization
Advantage+ Creative
Click To Message Destinations
Advantage+ Catalog Ads
Testimonial Ads
Lead Generation Ads
Facebook Partnership Ads
Boost Existing Facebook Posts as Partnership Ads
Facebook Partnership Ads with a New Ad Creative
Partnership Ad Codes
Branded Content
Create Branded Content
Manage Branded Content Permissions
Event and Local Ads
Advantage+ Campaigns
Advantage+ Shopping Campaign Guides
Advantage+ Shopping Campaign API
Cross-Channel Conversion Optimization
Audience Type URL Parameters
Shops Ads
Asset Feed Spec Guides
Asset Feed Spec
Asset Feed Options
Dynamic Creative
Customization Rules
Asset Customization Rules
Placement Asset Customization
Multi-Language Ads
Insights
Advantage+ Catalog Ads Guides
Advantage+ Catalog Ads
Get Started
Advantage+ Catalog Ads Mobile
Advantage+ App Campaigns
Dynamic Media Guides
Dynamic Media
FAQ
Multi-Aspect Ratio Images
Advantage+ Creative for Catalog
Real Estate Ads Guides
Real Estate Ads
Get Started
Audiences & Management
Guides
Build Audience
Ads Management
Travel Ads Guides
Travel Ads
Travel Ads - Audience Management
Hotel Ads Guides
Hotel Ads
Hotel Ads - Catalog & Feed
Hotel Ads - Events
Hotel Ads - Template Tags
Hotel Ads - Date-Specific Prices
Flight Ads Guides
Flight Ads
Flight Ads Catalog & Feed
Flight Events
Flight Ads - Template Tags
Destination Ads Guides
Destination Ads
Destination Catalog
Destination Events
Destination Ads - Template Tags
Automotive Ads Guides
Automotive Ads
Overview
Get Started
Automotive Ads Management
Common Set Ups
Automotive Inventory Ads
Automotive Model Ads
Catalog
Events
Audience Management
Ads Management
Reference
Advantage+ Catalog Ads with an On-Facebook Destination
FAQ
Advantage+ Creative Guides
Advantage+ Creative
Get Started
Add Site Links
Product Extensions for Advantage+ Creative
Standard Enhancements for Advantage+ Creative
Advantage+ Creative Preview API
Omnichannel Ads
Generative AI Features
Collaborative Ads Guides
Collaborative Ads
Managed Partner Ads Guides
Managed Partner Ads
Integration
Get Started
API Guide
Prerequisites & System Users
Prerequisites
Create Admin System User
Assign Permissions to System User
Generate Access Token for System User
Seller Management Guides
Seller Management
Check Seller Eligibility
Onboard a Seller
Delete a Seller
Partner Ads Management Guides
Partner Ads Management
Async API User Guide
Error Handling Guide
Reference
FAQ
Partner Premium Options
Multi-advertiser Ads
Reels Ads
Call Ads Guides
Call Ads
Callback Feeature
Flexible Ad Format
Format Automation
Bidding Guides
Bidding
Budget & Strategy
Overview
Budgets
Bid Strategies
Billing Events
Pacing and Scheduling
Bidding & Optimization
Guides
Advantage Campaign Budget
Ad Set Budget Sharing
Optimized Cost Per Mille Ads
Cost Per Action Ads
Reservation
Bid Multipliers
Cross-Channel Conversion Optimization
Value Rules
Ad Rules Engine Guides
Ad Rules Engine
Ad Rules Specs
Specs
Evaluation Spec
Execution Spec
Change Spec
Trigger Based Rules
Schedule Based Rules
Advanced Scheduling
Evaluation Spec Filters
Rebalance Budget
ROAS Ad Rules
API Calls
Audience Guides
Audiences
Overview
Customer File Custom Audiences
Audience Rules
Lookalike Audiences
Value-Based Lookalikes
Engagement Custom Audiences
Mobile App Custom Audiences
Website Custom Audiences
Offline Custom Audiences
Dynamic Audiences
Audience Network Ads
Reach Estimate API
Special Ad Category
Targeting Guides
Reference
Basic Targeting
Advanced Targeting
Placement Targeting
Targeting Search
Detailed Targeting
Targeting Description
Advantage Targeting Guides
Advantage Targeting
Advantage+ Audience
Advantage Detailed Targeting
Advantage Lookalike
Advantage Custom Audience
Flexible Targeting
Deprecated Targeting Terms
Targeting Restrictions
Estimated Daily Results
Custom Audience Terms Of Service
Insights API
Get Started
Breakdowns
Limits & Best Practices
Tracking and Conversion Specs
Marketing Mix Modeling
Conversion Lift Measurement
Split Testing
Ad Volume
App Events API
Error Codes
Brand Safety and Suitability Guides
Brand Safety and Suitability
Integration Setup
Publisher Block Lists API
Content Allow Lists API
Content Block Lists API
Content Delivery Reports API
Feed Verification API
Publisher Delivery Reports API
Passback API
Partner-publisher Lists API
Best Practices & Recommendations
Best Practices
Ads Performance Recommendations
Omni Optimal Setup Guide
Manage Your Ad Object's Status
Async and Batch Requests
Post-Processing for Ad Creation
Troubleshooting
Error Handling
Error Codes
Standard Error Codes
iOS 14 Error Codes
FAQ
Version Changelogs
Changelog
Versions
Versions List
v25.0
v24.0
v23.0
v22.0
v21.0
v20.0
v19.0
v18.0
Out-of-Cycle Change Index
2023
2024
2025
2026
Out-of-Cycle Changes
Conversions API
Conversions API Overview
Get Started
Using the API
Verifying Setup
Parameters
Parameters
Main Body Parameters
Server Event Parameters
Customer Information Parameters
Customer Information Parameters
External ID
fbp and fbc Parameters
Standard Parameters
App Data Parameters
Original Event Data
Parameter Builder Library
Parameter Builder Library
Get Started
Workflow and Examples
Conversions API for App Events
Conversions API for Offline Events
Conversions API for Business Messaging
Conversion Leads Integration
Conversion Leads Integration
1: Connecting Your CRM to Download Leads
2: Getting Started with Integration
3: Developer Implementation
3: Zapier Implementation
3: Zapier Implementation
Prerequisites
Step 1: Implement Integration
Step 2: Verify Integration
4: Verify Your Data
5: Configure Your Sales Funnel
6: Follow-up Steps
Payload Specification
Find the Lead ID
FAQs
Dataset Quality API
Dataset Quality API
Dataset Quality API for Offline Events
Handling Duplicate Events
Guides
Guides
End-to-end Implementation
Conversions API as a Platform
Zapier Integration
Conversions API for Google Tag Manager
Conversions API for CRM for Platforms
Set Up Conversions API with Salesforce Webhooks
Business SDK Features for Conversions API
Integration Guidance: Value Optimization
Conversions API Gateway
Conversions API Gateway
Getting Started
Setup Guide
Setup Guide
DNS Setup Guide
Post-Setup Management
Non-Web Server Events API Support
Upload Events
System Health Information
Enhance Events with Advanced Matching Data
Include Facebook Login Data in the Conversions API
Troubleshooting Tools
Troubleshooting Guide
Uninstall Guide
Changelog
Conversions API Gateway: AWS App Runner
Conversions API Gateway: AWS App Runner
Setup Guide
Architecture
Cost Monitoring
Custom Domain Setup
Scaling Control
Automatic and Manual Updates
Uninstall Guide
Conversions API Gateway for Multiple Accounts
Conversions API Gateway for Multiple Accounts
Host Onboarding: AWS EKS
Host Onboarding: AWS EKS
1. Create Instance
2. Configure a Host Account
3. Set Up Custom Domain
Host Onboarding: AWS App Runner
Host Onboarding: AWS App Runner
1. Create Instance
2. Configure a Host Account
3. Set Up Custom Domain
Host Onboarding: GCP
Host Onboarding: GCP
1. Create Instance
2. Create a Custom Domain
3. Set Auto-Scaling Limits
Host Management
Host Management
Host User Management
Managing Hosted Accounts
Host Settings
Set Up SMTP Configuration
Account Onboarding and Management
Account Onboarding and Management
Onboarding and Offboarding Unmanaged Accounts
User Management for Hosted Accounts
Data Source Management
Manage Domain Allow and Block Lists
Configure Data Routing for Hosted Accounts
Architecture
Architecture
AWS EKS Architecture
AWS App Runner Architecture
GCP Architecture
Monitoring Your Setup
Prospective Agencies: FAQs
Troubleshooting Tools
Troubleshooting Guide
Uninstall Guide
Glossary
Conversions API Gateway for Multiple Accounts Control Plane API
Conversions API Gateway for Multiple Accounts Control Plane API
Reference
Reference
Account Management
User Management
Pixel Management
Account Data Routing Configuration
Account Event Metrics
Objects
Payload Helper
Best Practices
Troubleshooting
Conversions API Gateway and Signals Gateway
Gateway Products Overview
Conversions API Gateway
Conversions API Gateway
Setup Guide
Instance Activation
Enhance Events With Additional User Data
Include Facebook Login Data in the Conversions API
Monitor Your Setup
Data Source Management
Upload Events
Uninstall Guide
Signals Gateway
Signals Gateway
Setup Guide
Instance Activation
Upload Events
Pipeline Management
Data Source Management
Data Destination Management
Custom Data Destination
Event Filtering
Message Center
Diagnostics Tab
Plugins
Temporary User Creation for Debugging
Signals Gateway Pixel Onboarding
Signals Gateway Pixel Setup in Google Tag Manager
Signals Gateway SDK Onboarding
Signals Gateway Pixel Helper
Google BigQuery Connection Setup
Custom Audience
Enable CDN Domains
Configuration
Host Management
Host Management
Post-Setup Management
Account Management
Account Management
Onboarding and Offboarding Unmanaged Hosted Accounts
Data Routing
Manage Domain Allow-Lists and Block-Lists
Host Settings
Host User Management
Set Up SMTP Configuration
Set Auto-Scaling Limits
System Health Information
DNS Setup Guide
Conversions API Gateway Pipeline
Conversions API Gateway Pipeline
Advanced Matching
Include Facebook Login Data
Control Plane API
Control Plane API
Account Management
User Management
Pixel Management
Account Data Routing
Account Event Metrics
Objects
Set Up Data Pipelines
Set Up Data Pipelines
Data Pipelines
Data Sources
Data Destinations
Objects
GCP Onboarding
GCP Onboarding
Create an Instance: Agencies and Partners
Create Instance From Events Manager
GCP Architecture
Create Custom Domain for GCP
AWS EKS Onboarding
AWS ECS Express Onboarding
AWS ECS Express Onboarding
AWS ECS Express Architecture
Custom Domain Setup
Cost Monitoring
Updates
Troubleshooting Guide
Sending Events From a Server
Uninstall Guide
Changelog
Catalog
Overview
Catalog Basics
Get Started
Get Started
Supported Products and Services
Catalog Integration Using Meta Business SDK
Guides
Overview
Catalog Item Types
Manage Catalog Items
Manage Catalog Items
Catalog Batch API
Catalog Batch API
Migrate to the Items Batch Endpoint
Catalog and Signals Quality
Product Variants
Product Categories
Product Deep Links
Inventory
Feed API
Supplementary Feeds
Schedule Feeds
Diagnostics API
Microdata Tags
Metadata Tags
Localized Catalogs
Overview
Localized Catalog Setup
Localized Catalog Setup
Overrides API
Localized Catalog Supported Fields
Localized Catalog for Advantage+ Catalog Ads
Localized Catalog for Instagram Shopping
Offers API
Generic Feed Files API
Commerce Merchant Settings API
Ratings and Reviews API
Page Owned Catalog API
Reference
Reference
Media Titles
Media Titles
Media Titles Catalog Edge
Media Titles Product Set Edge
Media Titles Feed Edge
Apps and Software
Apps and Software
Apps and Software Catalog Edge
Apps and Software Product Set Edge
Apps and Software Feed Edge
Articles and Publications
Articles and Publications
Articles and Publications Catalog Edge
Articles and Publications Product Set Edge
Articles and Publications Feed Edge
Professional Services
Professional Services
Professional Services Catalog Edge
Professional Services Product Set Edge
Professional Services Feed Edge
Best Practices
Support
Commerce Platform
Overview
Concepts
Concepts
User Experience
Payment and Data Flows
Accounts and Assets
Get Started
API Integration Setup
App Dashboard
App Dashboard
Seller Integration
Partner Integration
Overview
Partner Integration Basics
Onboarding Integration
Catalog Integration
Build Offers Integration
Order Integration
Glossary
Platform Integration
Onboarding
Onboarding
Onboarding Integration for FBE
Commerce Manager Redirect Onboarding
On Behalf Of
Page Eligibility for Commerce
Troubleshooting
Merchant Distribution for MP/IG
Merchant Distribution for MP/IG
Marketplace Approval API
Merchant Support
Validate the Integration
Product Review Feed Schema
Feed Schema CSV
Automate Ratings and Reviews Seller Analysis
Migrate to Simplified Shops Ads API
Set Up Checkout URL
Enable Subscriptions
Shops Ads Lightweight BOPIS Experience
Shops Ads Heavyweight BOPIS Experience
Catalog and Inventory
Overview
Get Started
Product Catalog
Catalog Fields
Catalog Fields
disabled_capabilities
Product Categories
Product Categories
Clothing, Shoes & Accessories
Home Decor & Furniture
Jewelry & Watches
Health & Beauty
Electronics
Baby & Kids
GPC-to-FPC Mappings
Product Variants
Collections API
Shop
Commerce Merchant Settings
Quantity to Sell
Feed API Reference
Supplementary Feeds
Batch API Reference
Best Practices
Localized Catalog for Instagram Shopping
Updating Ads Catalog
Multi-Platform Catalog Management
Update-Only Shopify Feed
Flexify Integration Guide
Inventory
Order Management
Overview
Order Lifecycle
Using the API
Order API
Acknowledgement API
Order Snapshot API
Fulfillment API
Cancellation and Refund API
Returns API
Legacy API Reference
Shipping Profiles API Reference
Associate Shipping Profiles with Products
Shipping Carrier Codes
Error Codes
Finance Reporting
Overview
Payouts
Transactions
Finance and Tax
Payments
Promotions
Best Practices
Overview
Plan Your Integration
Commerce Integration - Platform Partners
Inventory
Orders
Shipping and Fulfillment
Post Purchase
Test Plan
Customer Communication
Ads AI Connectors
Ads CLI
Overview
Setup
Get started
Configuration
Command reference
Ad creatives
Datasets and catalogs
Tutorials and recipes
Insights
Resources
API Reference
Ad
Overview
Ad Studies
Adcreatives
Addrafts
Adlabels
Adrules Governed
Copies
Facebook Feedback
Insights
Leads
Previews
Targetingsentencelines
Ad Account
Overview
Aaa Compatible Ad Objects
Account Controls
Active Adrules
Activities
Ad Column Sizes
Ad Custom Derived Metrics
Ad Place Page Sets
Ad Place Page Sets Async
Adcreatives
Addrafts
Adimages
Adlabels
Adplayables
Adrules Count By Type
Adrules Library
Ads
Ads Reporting Mmm Reports
Ads Reporting Mmm Schedulers
Adsets
Adspixels
Advideos
Agencies
Applications
Applied Publisher Block Lists
Assigned Users
Async Batch Requests
Asyncadcopies
Asyncadcreatives
Asyncadrequestsets
Broadtargetingcategories
Campaign Attribution Options
Campaigns
Collaborative Ads Partner Businesses
Connected Instagram Accounts
Customaudiences
Customaudiencestos
Customconversions
Delivery Estimate
Deprecatedtargetingadsets
Direct Debits
Dsa Recommendations
Generatepreviews
Impacting Ad Studies
Insights
Instagram Accounts
Locationclusters
Mcmeconversions
Message Delivery Estimate
Minimum Budgets
Naming Templates
Offline Conversion Data Sets
Optimization Goals Aemv2 Eligibility
Prepay Fund
Product Audiences
Promote Pages
Proposals
Publisher Block Lists
Reachestimate
Reachfrequencypredictions
Report Specs
Reporting
Saved Audiences
Site Links
Smart Suggested Ads
Start Your Day Widgets
Subscribed Apps
Suggested Ads
Targetingbrowse
Targetingsearch
Targetingsuggestions
Targetingvalidation
Tax Info
Tracking
Urls For Asset Extraction
Users
Website Creative Assets
Website Creative Info
Youth Ads Advertiser
Ad Account User
Ad Activity
Ad Creative
Overview
Adlabels
Creative Insights
Previews
Ad Campaign
Overview
Ad Studies
Addrafts
Adlabels
Adrules Governed
Ads
Adsets
Budget Schedules
Copies
Insights
Video Groups
Ad Image
Ad Labels
Overview
Adcreatives
Ads
Adsets
Campaigns
Ad Previews
Ad Preview Plugin
Ad Promoted Object
Ad Set
Overview
Activities
Ad Studies
Adcreatives
Addrafts
Adrules Governed
Ads
Asyncadrequests
Budget Schedules
Budget Split Set
Campaign Actions
Copies
Delivery Estimate
Delivery Stats
Insights
Message Delivery Estimate
Publisher Delivery Report
Targeting Insights
Targetingsentencelines
Ad Study
Overview
Cells
Continuous Lift Config
Instances
Objectives
Related Ad Accounts
Viewers
Ads Pixel
Overview
Ads Signal Diagnostic Issues
Agencies
Analytics Entity User Config
Analytics Funnel Query
Analytics Segments
Assigned Users
Audiences
Capability Overrides
Cloudbridge Dataset Status
Cpas Events Debugging Info
Customconversions
Da Checks
Domain Control Rule
Domain Last Fired Time
Event Last Fired Time
Event Rules
Events
Extractors
Integration Quality
Item Price Stats
Microdata Stats
Openbridge Configurations
Pixel Delivery Recommendations
Raw Fires
Real Time Event Log
Recent Events
Segments
Server Events Permitted Business
Setup Quality
Shared Accounts
Shared Agencies
Signals Iwl Feedback Nux
Signals Iwl Nux
Stats
Business
Overview
Ad Accounts
Ad Studies
Adaccount
Add Phone Numbers
Adnetworkanalytics
Adnetworkanalytics Export
Adnetworkanalytics Results
Ads Custom Pivots Preview
Ads Reporting Exports
Ads Reporting Mmm Reports
Ads Reporting Mmm Schedulers
Adspixels
Agencies
An Placements
An Publisher Blocklist Apps
An Publisher Blocklist Categories
An Publisher Blocklist Domains
An Publisher Blocklist Pages
Applied Publisher Block Lists
Business Asset Groups
Business Invoices
Business Users
China Business Onboarding Attributions
Claim Custom Conversions
Client Ad Accounts
Client Apps
Client Business Asset Groups
Client Instagram Accounts
Client Instagram Assets
Client Objects
Client Offsite Signal Container Business Objects
Client Pages
Client Pixels
Client Product Catalogs
Client Publisher Block Lists
Client Whatsapp Business Accounts
Clients
Collaborative Ads Collaboration Requests
Collaborative Ads Suggested Partners
Commerce Merchant Settings
Content Block Lists
Creative Asset Tags
Creative Folders
Creatives
Custom Pivots
Customconversions
Event Source Groups
Extendedcredits
Finance Permissions
Ig Bc Ad Permissions
Images
Initiated Audience Sharing Requests
Initiated Sharing Agreements
Instagram Accounts
Instagram Business Accounts
Managed Businesses
Managed Partner Ads Funding Source Details
Managed Partner Businesses
Measurement Reports
Offline Conversion Data Sets
Openbridge Configurations
Owned Ad Accounts
Owned Apps
Owned Businesses
Owned Custom Conversions
Owned Domains
Owned Instagram Accounts
Owned Instagram Assets
Owned Offsite Signal Container Business Objects
Owned Pages
Owned Pixels
Owned Product Catalogs
Owned Publisher Block Lists
Owned Whatsapp Business Accounts
Pages
Parent Advertiser Infos
Partner Account Linking
Partner Center Export Files
Partner Relationships
Partners
Pending Client Ad Accounts
Pending Client Apps
Pending Client Pages
Pending Offline Conversion Data Sets
Pending Owned Ad Accounts
Pending Owned Pages
Pending Shared Offsite Signal Container Business Objects
Pending Shared Pixels
Pending Users
Preverified Numbers
Publisher Block Lists
Received Audience Permissions
Received Audience Sharing Requests
Received Inprogress Onbehalf Requests
Received Inprogress Transfer Ownership Agreements
Received Sharing Agreements
Reseller Events
Reseller Guidances
Resellervettingrequests
Salesrights Inventory Management
Self Certified Whatsapp Business Submissions
Self Certify Whatsapp Business
Sent Inprogress Onbehalf Requests
Share Preverified Numbers
Shared Audience Permissions
Sso Migrated Business Users
Sso Unmigrated Business Users
System User Access Tokens
System Users
Third Party Partner Lift Requests
Third Party Partner Panel Recurring Requests
Third Party Partner Panel Requests
Third Party Partner Viewability Requests
Videos
Whatsapp Business Accounts
Business Role Request
Overview
Assigned Client Assets
Assigned Owned Assets
Business User
Overview
Assigned Ad Accounts
Assigned Ads Pixels
Assigned Apps
Assigned Business Asset Groups
Assigned Creative Folders
Assigned Instagram Accounts
Assigned Monetization Properties
Assigned Offline Conversion Data Sets
Assigned Pages
Assigned Product Catalogs
Assigned Whatsapp Business Accounts
Currencies
Custom Audience Targeting
Overview
Ad Accounts
Adaccounts
Ads
Capabilities
Health
Sessions
Shared Account Campaign Info
Shared Account Info
Users
Usersreplace
High Demand Period
Image Crop
Product Catalog
Overview
Additional Reviews
Assigned Users
Automotive Models
Batch
Bundle Folders
Bundles
Catalog Segments
Catalog Store
Categories
Check Batch Request Status
Check Marketplace Partner Sellers Status
Collaborative Ads Share Settings
Connected Businesses
Da Checks
Data Sources
Destinations
Diagnostics
Dpa Eligible Ad Accounts
Event Stats
External Event Sources
Facets
Flights
Home Listings
Hotel Rooms Batch
Hotels
Items Batch
Local Service Businesses
Localized Items Batch
Marketplace Partner Signals
Pricing Variables Batch
Product Feeds
Product Groups
Product Sets
Product Sets Batch
Products
Smart Pixel Settings
Update Generated Image Config
User Tasks
Vehicle Offers
Vehicles
Videos
System User
Overview
Assigned Ad Accounts
Assigned Ads Pixels
Assigned Apps
Assigned Business Asset Groups
Assigned Creative Folders
Assigned Instagram Accounts
Assigned Monetization Properties
Assigned Offline Conversion Data Sets
Assigned Pages
Assigned Product Catalogs
Assigned Whatsapp Business Accounts
Changelog
Error codes
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