Ads and Commerce
Ads and Commerce
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App Data Parameters
Updated: Oct 2, 2024
Use these parameters to share app data and device information with the Conversions API.
See the Conversions API for App Events documentation for guidance on integrating app events.
| Parameter | Description |
|---|---|
advertiser_tracking_enabled
boolean
| Required for app events Use this field to specify ATT permission on an iOS 14.5+ device. Set to 0 for disabled or 1 for enabled. |
application_tracking_enabled
boolean
| Required for app events A person can choose to enable ad tracking on an app level. Your SDK should allow an app developer to put an opt-out setting into their app. Use this field to specify the person’s choice. Use 0 for disabled, 1 for enabled. |
extinfo
object
Please use the down arrow to the right to see the list of extinfo values. | Required for app events Extended device information, such as screen width and height. This parameter is an array and values are separated by commas. When using extinfo, all values are required and must be in the order indexed below. If a value is missing, fill with an empty string as a placeholder.Note:
|
↳ 0
string
| Required extinfo version Example: i2 |
↳ 1
string
| app package name Example: com.facebook.sdk.samples.hellofacebook |
↳ 2
string
| short version (int or string) Example: 1.0 |
↳ 3
string
| long version Example: 1.0 long |
↳ 4
string
| Required OS version Example: 13.4.1 |
↳ 5
string
| device model name Example: iPhone5,1 |
↳ 6
string
| locale Example: En_US |
↳ 7
string
| timezone abbreviation Example: PDT |
↳ 8
string
| carrier Example: AT&T |
↳ 9
string
| screen width Example: 320 |
↳ 10
string
| screen height Example: 568 |
↳ 11
string
| screen density Example: 2 |
↳ 12
string
| CPU cores Example: 2 |
↳ 13
string
| external storage size in GB Example: 13 |
↳ 14
string
| free space on external storage in GB Example: 8 |
↳ 15
string
| device timezone Example: USA/New York |
campaign_ids
string
| Optional An encrypted string and non-user metadata appended to the outbound URL (for example, ad_destination_url) or deep link (for App Aggregated Event Measurement) when a user clicked on a link from Facebook.
Graph API definition: Parameter passed via the deep link for Mobile App Engagement campaigns. |
install_referrer
string
| Optional Third party install referrer, currently available for Android only, see here for more. |
installer_package
string
| Optional Used internally by the Android SDKs |
url_schemes
array
| Optional Used internally by the iOS and Android SDKs. |
vendor_id
string
| Optional Vendor ID. |
windows_attribution_id
string
| Optional Attribution token used for Windows 10. |
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