# Guides



Use these guides to help you perform common actions with the Conversions API.

### [Send Requests and Verify Events](https://developers.facebook.com/documentation/ads-commerce/conversions-api/using-the-api#send)

Learn how to send events to the Conversions API, handle dropped events and batch requests, and confirm that your events have arrived.

### [Set Up Conversions API as a Platform](https://developers.facebook.com/documentation/ads-commerce/conversions-api/set-up-conversions-api-as-a-platform)

If you offer the Meta Pixel to your clients, you may want to consider adding Conversions API functionalities. Learn how to set up our server events as part of your platform.

### [Zapier Integration](https://developers.facebook.com/documentation/ads-commerce/conversions-api/guides/zapier-integration)

Leverage automation platform Zapier to send events to our Conversions API. Use Facebook's Zapier app to automatically send events every time something changes in your data source.

### [Conversions API for Google Tag Manager](https://developers.facebook.com/documentation/ads-commerce/conversions-api/guides/gtm-server-side)

The Conversions API can be used to collect key web and offline event data shared from a server that you set up on the Google Cloud Platform. Learn how to implement it.

### [Meta Business SDK Features for the Conversions API](https://developers.facebook.com/documentation/ads-commerce/conversions-api/guides/business-sdk-features)

Learn about Meta Business SDK advanced features designed especially for Conversions API users: Asynchronous Requests, Concurrent Batching, and HTTP Service Interface.

### [End-to-End Implementation](https://developers.facebook.com/documentation/ads-commerce/conversions-api/guides/end-to-end-implementation)
Step-by-step guide to implement the Conversions API. Instructions for Direct Integration and Integration as a Platform.

### [Conversions API Gateway](https://developers.facebook.com/documentation/ads-commerce/conversions-api/guides/gateway)
An overview and step-by-step guide for configuring and implementing the Conversions API Gateway. Also includes instructions for troubleshooting and monitoring.

### [Conversions API Gateway: AWS App Runner](https://developers.facebook.com/documentation/ads-commerce/conversions-api/guides/gateway-aws-app-runner)
A step-by-step guide for implementing a Conversions API Gateway setup using AWS App Runner.

### [Conversions API Gateway for Multiple Accounts](https://developers.facebook.com/documentation/ads-commerce/conversions-api/guides/gateway-multiple-accounts)
Step-by-step guide for connecting data sources managed by different Meta Business Accounts to the same Conversions API Gateway instance.

### [Conversions API Gateway for Multiple Accounts Control Plane API](https://developers.facebook.com/documentation/ads-commerce/conversions-api/guides/gateway-control-plane-api)
This API allows developers to programmatically manage accounts, data sources and other configurations of a Gateway instance.